---
product_id: 1198731
title: "La Riche Directions Hair Dye Colour Semi Permanent - Alpine Green - 88 ml / 30 oz"
brand: "directions"
price: "€ 28.79"
currency: EUR
in_stock: true
reviews_count: 13
category: "Directions"
url: https://www.desertcart.fi/products/1198731-la-riche-directions-hair-dye-colour-semi-permanent-alpine-green
store_origin: FI
region: Finland
---

# 36 vibrant shades mixable cruelty-free & vegan tamper-proof lid La Riche Directions Hair Dye Colour Semi Permanent - Alpine Green - 88 ml / 30 oz

**Brand:** directions
**Price:** € 28.79
**Availability:** ✅ In Stock

## Summary

> 🌿 Dare to dye different — vibrant, ethical, and unapologetically you!

## Quick Answers

- **What is this?** La Riche Directions Hair Dye Colour Semi Permanent - Alpine Green - 88 ml / 30 oz by directions
- **How much does it cost?** € 28.79 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/1198731-la-riche-directions-hair-dye-colour-semi-permanent-alpine-green)

## Best For

- directions enthusiasts

## Why This Product

- Trusted directions brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethical Beauty:** 100% vegan formula with no animal testing, because your style should be guilt-free.
- • **Fade with Flair:** Semi-permanent formula that fades naturally, keeping your hair fresh and dynamic.
- • **Trusted Expertise:** Over 30 years of professional hair dye innovation ensures vibrant, lasting results.
- • **Effortless Application:** Wide 49mm tub opening designed for easy brush use—precision meets convenience.
- • **Endless Color Creativity:** Mix and match from 36 bold, bright shades to craft your signature look.

## Overview

La Riche Directions Semi Permanent Hair Dye in Alpine Green offers 88ml of richly pigmented, vegan-friendly color with a tamper-proof lid and easy-to-use wide opening. Trusted for over 30 years, this cruelty-free formula delivers bold, mixable shades that fade naturally, perfect for millennials seeking standout style with ethical integrity.

## Description

La Riche Directions are simply one of the best and brightest hair dye colours on the market bar none! La Riche have been making Directions Hair Dye for over 30 years, making them one of the most trusted, respected and experienced hair dye brands in the world! Directions are available in 36 bright hair dye colours. All shades can be mixed which means the possibilities are endless. 88ml of Directions Hair Dye per pot. Tamper proof lid. 49mm opening in tub for easy use with tint brush – sold separately. Vegan friendly hair dye. Full instructions and details on how to use are included with each tub. This hair dye has not been tested on animals. Authorised stockist.

Review: Amazing color and bathroom staining abilities - I've used Manic Panic for three years but was getting tired of their color selections and mixing colors never resulted in what I wanted so I did some searching and decided to try La Riche. I bought the Dark Tulip and I absolutely love it! I have medium blonde hair that I bleached then applied the dye. The roots where I had just bleached were more of a bright pink and the middle/ends where it was previously bleached are a darker shade, like a deep cherry. I didn't have any difficulties applying it, the consistency is much like Manic Panic. I thought it was interesting though that it said it only needed to be left on for 15 minutes. I'm used to the longer times of Manic Panic so I didn't fully believe 15 minutes was enough. I probably left it on for about 25. The only con so far is how long it's taking to rinse out of my hair. I bleached my roots Tuesday. Dyed it Wednesday. It is so hot outside and I was sweating pink (which happens with Manic Panic too at first) so Thursday I sat in the shower for 10-15 minutes with my head forward just rinsing my hair and I am still sweating pink on Friday. Like I've said, I've been dying my hair for three years and I take precautions to not get dye all over the bathroom but let me tell you, this got everywhere. It stains almost instantly. Just rinsing my gloves off in the sink, any drop of diluted dye water left a stain even when I washed it away immediately. My tub is pink. I have NEVER had this happen before. I have an outdoor wedding tomorrow, I need this to stop! I'll update later when it starts to fade.
Review: Lasted well, faded beautifully - I have medium brown hair with natural highlights and did not bleach it. This still made my hair quite red (the natural highlights in my hair went super super red, so if you're blonde, it'll be very red). I used this for Halloween and actually wanted it to wash out. 3 weeks later, with absolutely no appropriate "color care", my hair is still pretty red. It wasn't *quite* a natural shade on me when it was freshly dyed, still a little on the purple-ish side of burgundy, but I got a lot of compliments on it. The braid is right after I dyed it. The Gamora/Groot photo is a few days later, and the Maleficent picture is over a week later. The fade has been pretty natural, but the blonde parts of my hair have been really holding the color. If you *want* it to wash out, manic panic is probably a better route to go, but if you want to play with red without an urgent desire to have it out, this was a fairly natural red that holds longer than manic panic and faded beautifully/true to color. It will definitely last a long time with proper color care.

## Features

- La Riche Directions Semi Permanent Hair Dye
- Bright hair dye colours
- Tamper proof lid
- Instructions included
- Not tested on animals

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B00153EZ02 |
| Best Sellers Rank | #422,354 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #3,332 in Hair Color |
| Customer Reviews | 4.3 4.3 out of 5 stars (4,293) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | 4216 |
| Manufacturer  | La Riche Hair Dye |
| Product Dimensions  | 2.17 x 2.17 x 2.76 inches; 3.1 ounces |
| UPC  | 792486983921 759894479118 698798481332 |

## Product Details

- **Brand:** Directions
- **Color:** Alpine Green
- **Item Form:** Cream
- **Package Information:** Tub
- **Product Benefits:** Hair Coloring

## Images

![La Riche Directions Hair Dye Colour Semi Permanent - Alpine Green - 88 ml / 30 oz - Image 1](https://m.media-amazon.com/images/I/61XGyJolBPL.jpg)

## Questions & Answers

**Q: i have a question about Alpine green, if you put it on white hair is it going to be teal? which is not what im going for, im going for a dark emerald.**
A: If you want green hair you have to give your blonde/white a warm tone first. Otherwise it will just turn teal blue.

**Q: Help? I’m trying to get a handle on what kind of green “alpine green” is.  I’ve heard teal, blue, deep true green, leafy green?**
A: Alpine green is like the cousin of the color turquoise, except it’s a tad bit on the leafy green side. So you’ve heard right, it’s a mixture of both, which comes out amazing. If you go on google and search alpine green, the images are just about right. It also depends on how light you’re hair gets when you bleach it.

**Q: For apine green, how much does it bleed? i live in a humid country so i will sweat and maybe even get caught in rain.**
A: With all semi perm color they will bleed a little (Some more than others aka Manic Panic). A lot has to do with the shape of your hair before coloring. It's the nature of the beast.

Some tips to help with bleeding is use a protien filler on your hair after you bleach but before applying color.  Use heat to help seal in color when letting the color sit. Wait at least 4 hours while coloring (over night is even better). Use heat again (blow dryer and/or straightener) after you have rinsed you color out, but make sure to always use a hair heat protection product. Make dry powdered shampoo your friend and I recommend dark pillow cases.

**Q: What color green would you recommend for jared leto's joker in suicide squad?**
A: Good Morning, Spring green will be best for Jared Leto's Joker.Thanks

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing color and bathroom staining abilities
*by C***E on June 29, 2018*

I've used Manic Panic for three years but was getting tired of their color selections and mixing colors never resulted in what I wanted so I did some searching and decided to try La Riche. I bought the Dark Tulip and I absolutely love it! I have medium blonde hair that I bleached then applied the dye. The roots where I had just bleached were more of a bright pink and the middle/ends where it was previously bleached are a darker shade, like a deep cherry. I didn't have any difficulties applying it, the consistency is much like Manic Panic. I thought it was interesting though that it said it only needed to be left on for 15 minutes. I'm used to the longer times of Manic Panic so I didn't fully believe 15 minutes was enough. I probably left it on for about 25. The only con so far is how long it's taking to rinse out of my hair. I bleached my roots Tuesday. Dyed it Wednesday. It is so hot outside and I was sweating pink (which happens with Manic Panic too at first) so Thursday I sat in the shower for 10-15 minutes with my head forward just rinsing my hair and I am still sweating pink on Friday. Like I've said, I've been dying my hair for three years and I take precautions to not get dye all over the bathroom but let me tell you, this got everywhere. It stains almost instantly. Just rinsing my gloves off in the sink, any drop of diluted dye water left a stain even when I washed it away immediately. My tub is pink. I have NEVER had this happen before. I have an outdoor wedding tomorrow, I need this to stop! I'll update later when it starts to fade.

### ⭐⭐⭐⭐⭐ Lasted well, faded beautifully
*by X***A on November 13, 2017*

I have medium brown hair with natural highlights and did not bleach it. This still made my hair quite red (the natural highlights in my hair went super super red, so if you're blonde, it'll be very red). I used this for Halloween and actually wanted it to wash out. 3 weeks later, with absolutely no appropriate "color care", my hair is still pretty red. It wasn't *quite* a natural shade on me when it was freshly dyed, still a little on the purple-ish side of burgundy, but I got a lot of compliments on it. The braid is right after I dyed it. The Gamora/Groot photo is a few days later, and the Maleficent picture is over a week later. The fade has been pretty natural, but the blonde parts of my hair have been really holding the color. If you *want* it to wash out, manic panic is probably a better route to go, but if you want to play with red without an urgent desire to have it out, this was a fairly natural red that holds longer than manic panic and faded beautifully/true to color. It will definitely last a long time with proper color care.

### ⭐⭐⭐⭐⭐ and got a beautiful green color (as expected)
*by J***S on May 18, 2015*

Left on for an hour over bleached hair, and got a beautiful green color (as expected). My hair feels so smooth. Didn't stain anything while rinsing, but did stain skin a bit. Was able to remove with some scrubbing. Color stayed on for longer than 2 months for me. I had kept it on for an hour when I was dyeing it. It was a strong green throughout, never fading, but always looked beautiful. The picture with the circle on my face was the day after dyeing. The picture with just my eye, was 2 months later, give or take a few days.

## Frequently Bought Together

- La Riche Directions Hair Dye Colour Semi Permanent - Alpine Green - 88 ml / 30 oz
- La Riche Directions Hair Colour - Turquoise 88ml Pot

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-01-29*