---
product_id: 168301494
title: "Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml"
brand: "wella professionals"
price: "€ 31.92"
currency: EUR
in_stock: true
reviews_count: 8
category: "Wella Professionals"
url: https://www.desertcart.fi/products/168301494-wella-illumina-color-permanent-hair-color-no-4-medium-brown
store_origin: FI
region: Finland
---

# Up to 3 levels of lift Sheer natural-looking finish Incredible hair protection Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml

**Brand:** wella professionals
**Price:** € 31.92
**Availability:** ✅ In Stock

## Summary

> ✨ Illuminate your style with Wella’s Medium Brown magic! 🌟

## Quick Answers

- **What is this?** Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml by wella professionals
- **How much does it cost?** € 31.92 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/168301494-wella-illumina-color-permanent-hair-color-no-4-medium-brown)

## Best For

- wella professionals enthusiasts

## Why This Product

- Trusted wella professionals brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ethically crafted:** Made without animal-derived ingredients—beauty with a conscience.
- • **Light up your look:** Achieve up to 3 levels of lift for vibrant, dynamic color transformation.
- • **Naturally luminous:** Experience a sheer, natural-looking result with stunning light reflection.
- • **Protect while you color:** Formulated to shield hair integrity, ensuring silky, healthy strands post-color.
- • **Perfect for first-timers:** Gentle formula ideal for color-shy clients seeking flawless, confidence-boosting results.

## Overview

Wella Illumina Color No. 4 Medium Brown is a permanent hair color cream delivering up to 3 levels of lift with a sheer, natural finish. It enhances hair with incredible light reflection while protecting hair health, all in a cruelty-free formula. Perfect for all hair types and ideal for those seeking a luminous, professional-grade color experience.

## Description

Product Description Wella Illumina hair colour elevates light to its highest spectrum revealing previously unseen potential in hair. Formulated without animal-derived ingredients, now you can make light your own and create new colour expressions that stir the senses and emotions of every client. Setting a new benchmark for naturalness in hair colour with incredible light reflection and incredible hair protection while providing irresistible hair quality. Comes in 4 Medium Brown colour shade. Ingredients water, cetearyl alcohol, propylene glycol, ammonium hydroxide, dicetyl phosphate, trisodium ethylenediamine disuccinate, ceteth-10 phosphate, steareth-200, sodium sulfate, ammonium sulfate, sodium hydroxide, sodium sulfite, asorbic acid, fragrance, xanthan gum, toluene-2, 5-diamine sulfate, disodium edta, resorcinol, p-amonphenol, 1-napthyhol, 4-amino-2-hydroxytoluene. Directions 1. Shake before use. 2. Apply and distribute the colour cream evenly on the hair. 3. Leave the paint to work according to the instructions. 4. Rinse and shampoo the hair thoroughly. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.

Review: Best so far - I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse.
Review: Good product - Product is good. Arrived earlier then expected. I definitely going to buy again.

## Features

- Lighten, darken and enhance natural hair colour
- Gives a sheer natural looking result
- With incredible light reflection and hair protection
- Perfect first time experience for colour shy clients
- Up to 3 levels of lift

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00TZL849E |
| Benefits | Transforms your hair colour into something magical that you wouldn't even dream of |
| Best Sellers Rank | 1,616 in Beauty ( See Top 100 in Beauty ) 30 in Permanent Hair Colour |
| Brand | Wella Professionals |
| Brand Name | Wella Professionals |
| Colour | 4 Medium Brown |
| Container Type | Tube |
| Customer Reviews | 4.6 out of 5 stars 13,026 Reviews |
| Global Trade Identification Number | 04015600791056, 08005610543291 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Type Name | Illumina Color Permanent Hair Color, No. 4 Medium Brown |
| Item Weight | 0.08 Kilograms |
| Item form | Cream |
| Manufacturer | Coty Inc. |
| Material Features | Natural |
| Material Type Free | Resorcinol Free |
| Number of Items | 1 |
| Package information | Tube |
| Product Warranty | 2 year manufacturer |
| Product benefits | Transforms your hair colour into something magical that you wouldn't even dream of |
| Unit Count | 60 millilitre |

## Product Details

- **Brand:** Wella Professionals
- **Colour:** 4 Medium Brown
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Resorcinol Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Transforms your hair colour into something magical that you wouldn't even dream of
- **Unit count:** 60 millilitre

## Images

![Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml - Image 1](https://m.media-amazon.com/images/I/51CPOicHBCL.jpg)
![Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml - Image 2](https://m.media-amazon.com/images/I/81LtwpGEcjL.jpg)
![Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml - Image 3](https://m.media-amazon.com/images/I/71aDTvIhboL.jpg)
![Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml - Image 4](https://m.media-amazon.com/images/I/716TpQV2qNL.jpg)
![Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml - Image 5](https://m.media-amazon.com/images/I/91EeqxudtbL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: I have bleached my hair to a level 8 but it has slight orangey yellow tint. What % developer will i need to use with this?**
A: Hi, as a toner I would use colour touch 1.9%. I purchased 10/69 too use as a toner after lifting my own hair. Hope this helps you.

**Q: Should I apply this to wet or dry hair?**
A: You apply this hair color to dry hair.

**Q: do i need to use a developer with illumina clour for grey coverage?**
A: Hi 
Yes illumina needs developer if your adding colour into the hair to cover Grey you would use 6% 20vols equal messures

**Q: What developer should i use? What is thr difference to the desiered affect between using a 40% and a 30%?**
A: For a permanent hair dye, it is generally advised to use a 6% 20volume peroxide.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best so far
*by Y***M on 5 October 2025*

I have Afro-textured hair and am in my 50s. I usually try to avoid colouring it, but now and then I like to experiment. I’ve never quite managed to find the perfect match for my natural shade and, it’s often either too light or too dark a brown. Although this particular colour is slightly darker than my natural tone, it’s given me the most flattering and luminous result so far. I used shades no.4 and no.5 with the Wella 20% developer, which worked beautifully. I also layer on lots of conditioner 5 minutes before rinsing and go again with more conditioner for one more rinse.

### ⭐⭐⭐⭐⭐ Good product
*by I***A on 14 December 2025*

Product is good. Arrived earlier then expected. I definitely going to buy again.

### ⭐⭐⭐⭐⭐ Amazing
*by Q***E on 27 December 2021*

I used this once before, when my hair had been bleached twice with a high street bleach (once then 48hrs wait then again on virgin hair). It came out a beautiful ashy blonde. This time I had my roots with a professional bleach and developer so it lifted much better than the product I’d used before applying the silver mauve last time. I left it on for 30mins and with my bright white roots and still quite yellow/orange ends it came out amazing. It came out very mauve on the freshly bleached, bright white roots and sort of highlighted throughout where hair is lightest. The rest is a lovely gray silver. Its super shiny and true to its name opalescent. The first time I used it, it lasted about 3 weeks looking great, another 1 bearable and then the last week before doing my roots was yellow but nothing like before. I really recommend it. I was using used welloxon 6% in equal parts to silver mauve as it was still quite yellowy on the ends the first few touch ups every 5 weeks, but it also works with the pastel developer 1.9% for more deposit of colour if you actually want it purple. If you just have brassy hair and its not super light yellow then it shouldnt be too mauve at all just enough to remove the brassiness for an ashy blonde. If you want it mauve it needs to be very light. Ive never used a toner this good before!! Gone are the days of bleaching my own hair and wondering why its so yellow and instantly regretting it.

## Frequently Bought Together

- Wella Illumina Color Permanent Hair Color, No. 4 Medium Brown, 60 ml
- Wella Welloxon Perfect 4 Percent 13 Vol Creme Developer, 1.101 kg 8005610617428
- Wella Professionals Illumina Permanent Haircolor, Number 4/

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-03-02*