---
product_id: 205142800
title: "Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies"
price: "€ 128.75"
currency: EUR
in_stock: true
reviews_count: 5
url: https://www.desertcart.fi/products/205142800-marketing-communications-integrating-online-and-offline-customer-engagement-and-digital
store_origin: FI
region: Finland
---

# Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

**Price:** € 128.75
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
- **How much does it cost?** € 128.75 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/205142800-marketing-communications-integrating-online-and-offline-customer-engagement-and-digital)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Buy Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies 7 by Smith, PR, Zook, Ze (ISBN: 9780749498641) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: A must have text book for marketing - One of many textbooks i need for my CIM level 4 in Marketing. Lovely book, easy to navigate and full of easy to process information .
Review: Superb book, super easy to read - This is a great book all round - written in plain English, with lots of interesting case studies, well laid out - actually looked forward to finding out what happens next - this is truly unique for me because I don’t really focus well on books :))) Maybe it’s the kindle app..? Highly recommended!!!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 744,653 in Books ( See Top 100 in Books ) 793 in Advertising (Books) 7,569 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.6 4.6 out of 5 stars (76) |
| Dimensions  | 18.9 x 2.11 x 24.5 cm |
| Edition  | 7th |
| ISBN-10  | 0749498641 |
| ISBN-13  | 978-0749498641 |
| Item weight  | 1.09 kg |
| Language  | English |
| Print length  | 672 pages |
| Publication date  | 3 Dec. 2019 |
| Publisher  | Kogan Page |

## Images

![Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies - Image 1](https://m.media-amazon.com/images/I/81-2JVt8hYL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A must have text book for marketing
*by G***. on 5 February 2024*

One of many textbooks i need for my CIM level 4 in Marketing. Lovely book, easy to navigate and full of easy to process information .

### ⭐⭐⭐⭐⭐ Superb book, super easy to read
*by A***A on 18 June 2020*

This is a great book all round - written in plain English, with lots of interesting case studies, well laid out - actually looked forward to finding out what happens next - this is truly unique for me because I don’t really focus well on books :))) Maybe it’s the kindle app..? Highly recommended!!!

### ⭐⭐⭐⭐ Combines Marketing Communications theory and practice together really well
*by S***E on 3 September 2021*

I've been referring to this book when teaching my business management degree students. I've used it in both my Level 5 and 6 classes (or second and third year courses in old money). I like the way it's split into a theory section in part 1 and then a much more practical communication tools in part 2, which I think is really useful for people working in the industry who want to get up to speed on the latest commercial thinking. Good case studies, I've not checked out the online resources yet, but planning to give them a go. Like all Kogan Page books what I particularly like is that the text is very up to date and accessible and written with professional users in mind - so a good reference if you are working and just want to brush up your knowledge.

## Frequently Bought Together

- Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
- Principles and Practice of Marketing, 9e
- Digital Marketing Strategy: An Integrated Approach to Online Marketing

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**Shop now:** [https://www.desertcart.fi/products/205142800-marketing-communications-integrating-online-and-offline-customer-engagement-and-digital](https://www.desertcart.fi/products/205142800-marketing-communications-integrating-online-and-offline-customer-engagement-and-digital)

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-01-24*