---
product_id: 254802391
title: "Business Development For Dummies"
price: "€ 54.51"
currency: EUR
in_stock: false
reviews_count: 5
url: https://www.desertcart.fi/products/254802391-business-development-for-dummies
store_origin: FI
region: Finland
---

# 400 pages of accessible business insights Travel-friendly packaging for on-the-go learning Durable binding for long-term use Business Development For Dummies

**Price:** € 54.51
**Availability:** ❌ Out of Stock

## Summary

> 📈 Unlock your business potential—because growth waits for no one!

## Quick Answers

- **What is this?** Business Development For Dummies
- **How much does it cost?** € 54.51 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/254802391-business-development-for-dummies)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Trusted by thousands:** 4.4-star rating with nearly 200 reviews proves its value
- • **Durability meets practicality:** Sturdy binding ensures your go-to guide stays intact
- • **Comprehensive yet approachable:** Master business development without jargon overload
- • **Perfect for busy professionals:** Compact, travel-friendly design fits your lifestyle
- • **Ranked among top marketing reads:** A bestseller in Marketing & Sales and Business Development

## Overview

Business Development For Dummies by Anna Kennedy is a 400-page, beginner-friendly guide designed to demystify business growth strategies. With durable binding and travel-friendly packaging, it’s perfect for professionals seeking practical insights on the go. Highly rated and ranked among top marketing and business development books, it offers a trusted resource to elevate your career.

## Description

Buy Business Development For Dummies by Kennedy, Anna online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: Almost 400 pages of mediocre emptiness - Maybe this book was necessary in Anna Kennedy's career, but it definitely isn't necessary for anyone else. I tried to force myself to write a sum-up of each chapter while reading, and this revealed very difficult: the author is diluting information in so many layers of useless filling that finding content is an ordeal. If you want to read 400 pages of sentences like: "If engaging into marketing feels like reaching for the moon, think of it more like getting into orbit", then go for it, this book is just for you... I was in need for a dense, actionable manual and found an airy blablabla whose main goal seems to convince that business development is complex... and that you might need Anna's services as a consultant maybe? I read one book per week, we are in June already, and this is by very, very far the worst reading I had this year.
Review: like, er - I proudly consider myself a "Dummy" so it's natural for me to be attracted to a book for me! I'm not however a proud business person and the idea of reading about Business Development is about as far from my desires as learning to play ice hockey. All that said, I am a first time author's coach for my living AND my clients often need me to be at least conversant in a topic, like, er, Business Development. Enter Business Development for Dummies to the rescue!!! Anna Kennedy has not only managed to write Business Development for Dummies skillfully and thoroughly, she managed to excite my business development side into, "Hey, I COULD be good at this development stuff, myself!" That is quite an accomplishment. My background as a writer is journalism. My best editor ever, gave me a tip: "If you ever need to get up to speed with a topic you are clueless about, go to the children's section and see what they have." I followed that advice for years; Nuclear fission? No problem. The kids have a book that explains it simply and succinctly! The kids section did not have a Business Development Primer, but the Dummies series did! I am grateful for it. Kudos to Ms. Kennedy for making me understand and not only that, feel smart about her topic when I finished.

## Features

- For Dummies
- Proper binding cover makes it durable
- Safe for children
- Travel friendly packaging

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #25,467 in Books ( See Top 100 in Books ) #233 in Marketing & Sales #346 in Business Development & Entrepreneurship #569 in Business Management |
| Customer Reviews | 4.4 out of 5 stars 192 Reviews |

## Images

![Business Development For Dummies - Image 1](https://m.media-amazon.com/images/I/61V4tGHnGGL.jpg)

## Customer Reviews

### ⭐ Almost 400 pages of mediocre emptiness
*by A***ー on 7 June 2020*

Maybe this book was necessary in Anna Kennedy's career, but it definitely isn't necessary for anyone else. I tried to force myself to write a sum-up of each chapter while reading, and this revealed very difficult: the author is diluting information in so many layers of useless filling that finding content is an ordeal. If you want to read 400 pages of sentences like: "If engaging into marketing feels like reaching for the moon, think of it more like getting into orbit", then go for it, this book is just for you... I was in need for a dense, actionable manual and found an airy blablabla whose main goal seems to convince that business development is complex... and that you might need Anna's services as a consultant maybe? I read one book per week, we are in June already, and this is by very, very far the worst reading I had this year.

### ⭐⭐⭐⭐⭐ like, er
*by E***D on 11 August 2015*

I proudly consider myself a "Dummy" so it's natural for me to be attracted to a book for me! I'm not however a proud business person and the idea of reading about Business Development is about as far from my desires as learning to play ice hockey. All that said, I am a first time author's coach for my living AND my clients often need me to be at least conversant in a topic, like, er, Business Development. Enter Business Development for Dummies to the rescue!!! Anna Kennedy has not only managed to write Business Development for Dummies skillfully and thoroughly, she managed to excite my business development side into, "Hey, I COULD be good at this development stuff, myself!" That is quite an accomplishment. My background as a writer is journalism. My best editor ever, gave me a tip: "If you ever need to get up to speed with a topic you are clueless about, go to the children's section and see what they have." I followed that advice for years; Nuclear fission? No problem. The kids have a book that explains it simply and succinctly! The kids section did not have a Business Development Primer, but the Dummies series did! I am grateful for it. Kudos to Ms. Kennedy for making me understand and not only that, feel smart about her topic when I finished.

### ⭐⭐⭐⭐⭐ its very basics and very good, the book arrived in perfect conditions, now its time to enjoy it. thank you
*by I***C on 7 May 2017*

its very basics and very good, the book arrived in perfect conditions, now its time to enjoy it. thank you

## Frequently Bought Together

- Business Development For Dummies
- What, Exactly, Is Business Development?: A Primer on Getting Deals Done
- Business Development Body of Knowledge (BD-BOK): Business Development Professional (BDP) Certification Handbook

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-02-03*