---
product_id: 33223859
title: "The Physics of Brand: Understand the Forces Behind Brands That Matter"
brand: "aaron kellerrenee marinodan wallace"
price: "€ 64.43"
currency: EUR
in_stock: true
reviews_count: 10
url: https://www.desertcart.fi/products/33223859-the-physics-of-brand-understand-the-forces-behind-brands-that
store_origin: FI
region: Finland
---

# The Physics of Brand: Understand the Forces Behind Brands That Matter

**Brand:** aaron kellerrenee marinodan wallace
**Price:** € 64.43
**Availability:** ✅ In Stock

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- **What is this?** The Physics of Brand: Understand the Forces Behind Brands That Matter by aaron kellerrenee marinodan wallace
- **How much does it cost?** € 64.43 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/33223859-the-physics-of-brand-understand-the-forces-behind-brands-that)

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- aaron kellerrenee marinodan wallace enthusiasts

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## Description

The Physics of Brand: Understand the Forces Behind Brands That Matter

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![The Physics of Brand: Understand the Forces Behind Brands That Matter - Image 1](https://m.media-amazon.com/images/I/6179SUgzHZL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Best 21st Century Brand Management Book
  

*by S***E on Reviewed in the United States on April 8, 2017*

In one generation brand communications has been transformed.  But into what? And how? I was raised on the traditional David Aaaker’s, McKinsey, SWOT, AIDA models but but The Physics Of Brand is the first workable framework for understanding brands in our mobile, always on, social on demand world..The central premise of the book is that brand value is the result of a brand’s interactions with people across time and space; or simply put, a brand is the result of customer experience. The authors go on to present a framework with three models that show how brands operate in Time, in Space, and how the customer experience rolls-up into Brand Value.The Time Model identifies three critical areas: 1) The first moment of contact with a brand, when that initial memory is made; 2) The total amount of time people invest in a brand, an indicator of brand value; 3) The velocity of increase in time people invest in a brand, another indicator of brand value. Then the Space Model identifies four main players in the eco-system of a brand: A) The Brand Owner; B) Brand Handlers (the suppliers, distributors, consultants, etc., who help are extensions of the brand); C) Community; D) The Individual.And finally, the Jacobs Ladder Model shows how brand value is created — moving from Signals, to Senses, to Moments, to Memories, to Energy, to Sales, to Profits, to Brand Value. These models are the guts of the book, and the authors—all three are leading practitioners—deliver useful tools to build a brand.What these raw models can’t do is provide all the nuanced aspects that surround this new way of thinking. The book has fascinating excursions into neuroscience, brand valuation and the history of brands and branding. I’ve been involved in marketing for years, and I learned much from this book. The concepts apply to digital marketing, traditional marketing, finance and operations. The Physics of Brand is the only book I know of that links Branding (what you communicate) with Marketing (how you go to market) and the critical component, Customer Experience (why it matters to customers).After buying a Kindle version I bought a hard copy of the book so I could add notes tin the margins.  It’s that kind of handbook for analyzing, describing and planning a brand today—not just theory, but in practice.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    For every five marketing books sold, one marketing book actually gets read.  This is that book.
  

*by B***R on Reviewed in the United States on October 21, 2017*

I'd say 4 1/2 stars, just because there was some grey type on a couple of pages. (I hate grey type.) As far as books on this particular subject, I've never read one before. I've tried to read lots of articles on branding on LinkedIn just because I work in advertising, but come on--who wants to read about this stuff? Well, as it turns out, I do. The Physics of Brand is a joy to read whether or not you work in marketing/adverting or you're one of those people who has heard that we are all brands, not just celebs like Oprah and Anderson Cooper. This book is visually pleasing and the writing is crisp. If you want to skip around like you were reading a magazine, you'll find thought-provoking information on every page. While The Physics of Brand is a how-to, it's no more so than a biography of Alexander the Great is a how-to for world conquest. It's just a thought-provoking and eye-opening read for anyone who lives in a country, like America, where companies and the products we know them by occupy a significant amount of space in our brains

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Complex but great thoughts
  

*by V***A on Reviewed in the United States on October 19, 2023*

Not an easy read, but certainly an interesting one! Heard about it from Ramsey solutions brand Director. Glad I got it – definitely needs more attention when you read it.

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-02-19*