---
product_id: 339754314
title: "The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising"
brand: "erik du plessis"
price: "€ 77.09"
currency: EUR
in_stock: true
category: "books"
url: https://www.desertcart.fi/products/339754314-the-advertised-mind-ground-breaking-insights-into-how-our-brains
store_origin: FI
region: Finland
---

# The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising

**Brand:** erik du plessis
**Price:** € 77.09
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising by erik du plessis
- **How much does it cost?** € 77.09 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/339754314-the-advertised-mind-ground-breaking-insights-into-how-our-brains)

## Best For

- erik du plessis enthusiasts

## Why This Product

- Trusted erik du plessis brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Advertising research organizations have been trying for years to measure the effectiveness of advertising.  Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to show that the strongest factor predicting...

## Features

- ISBN-13: 9780749443665

## Images

![The Advertised Mind: Ground-Breaking Insights into How Our Brains Respond to Advertising - Image 1](https://merchant-store-media.s3.amazonaws.com/merchant/media/2205/22059780749443665)

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-03-16*