---
product_id: 374433825
title: "Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free"
brand: "four reasons"
price: "€ 44.19"
currency: EUR
in_stock: true
reviews_count: 9
category: "Four Reasons"
url: https://www.desertcart.fi/products/374433825-four-reasons-original-takeaway-color-black-velvet-1-0-black
store_origin: FI
region: Finland
---

# 100% Vegan & Cruelty-Free formula 1.0 Black Velvet - Deep, rich black shade Ammonia & Fragrance-Free gentle dye Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free

**Brand:** four reasons
**Price:** € 44.19
**Availability:** ✅ In Stock

## Summary

> 🖤 Elevate your hair game with guilt-free, glossy black perfection!

## Quick Answers

- **What is this?** Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free by four reasons
- **How much does it cost?** € 44.19 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/374433825-four-reasons-original-takeaway-color-black-velvet-1-0-black)

## Best For

- four reasons enthusiasts

## Why This Product

- Trusted four reasons brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Forward Formula:** Softly fades over 4 weeks for seamless touch-ups and a natural, lived-in look.
- • **Eco-Chic Beauty Choice:** 100% vegan, cruelty-free, and packaged in recyclable materials for guilt-free glam.
- • **Effortless DIY Application:** Innovative applicator bottle makes professional results easy at home—no stylist needed.
- • **Gentle on Your Hair & Scalp:** Ammonia and fragrance-free formula ensures zero irritation and preserves hair health.
- • **Vibrant, Lively Hair in One Application:** Achieve salon-quality demi-permanent color with a glossy, natural finish that turns heads.

## Overview

Four Reasons Original Takeaway Color in Black Velvet is a demi-permanent hair dye designed for vibrant, natural-looking black hair with zero ammonia or fragrance. Its 100% vegan and cruelty-free formula ensures gentle care for all hair types, while recyclable packaging supports eco-conscious beauty lovers. Easy to apply at home, it delivers rich color payoff that fades gracefully, making it perfect for monthly touch-ups without damage or irritation.

## Description

desertcart.com : Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free : Beauty & Personal Care

Review: Perfect natural red - Carrot cake is the perfect red for me. Love the color. Wish it were permanent but I do like the way it fades so touchups blend beautifully. Leaves my hair shiny and very soft. Does not irritate my scalp. Even my stylist loves the color and results. I clean my hair with their shampoo and conditioner in cold water which helps the color last longer.
Review: LOVE this demi permanent color - After using bleach for highlights for years, which fried my hair, I had to do something different. A salon suggested using a demi permanent color, but every time the salon stylist used their demi color, my hair looked reddish or 'warm' at the roots, which I hated. I was frustrated and found this demi permanent color on desertcart. I had never tried to dye my hair myself and was nervous to try it, but am so glad I did. I LOVE the color. I get so many compliments on the color. It is cool & ashy, but not gray looking. Because it is vegan, there is almost no smell. It's easy to apply. If you have long thick hair, you might need to use two packages to cover everything. For best results, wash your hair with no conditioner + APPLY TO COMPLETELY DRY HAIR, not towel dried hair, but totally dry hair to get the full effect of this color & the richest color. This demi permanent color also provides great gray coverage. I probably apply it once a month & because it washes out in about 4 weeks. Since it washes out, you need to apply it to all of your hair, not just your roots. I highly recommend this product.

## Features

- PERFECT DIY HAIR COLORING MADE POSSIBLE: Revive your hair’s dull color with the best black demi-permanent hair color that provides a stunning result for the lively, vibrant and extremely shiny hair.
- NO AMMONIA. NO FRAGRANCE. THE GENTLEST HAIR DYE YOU CAN OPT FOR: Boasting a completely Ammonia and Perfume-free formula, Four ReasonsTakeaway Color guarantees a gorgeous coloring result without damaging your hair. Suitable for any hair type, gentle and caring.
- NATURAL LOOKING RESULTS: Featuring the latest hair color technology, our black hair dye enables rich and intensive color payoff that softens beautifully with time. Provides a soft and natural result that blends beautifully.
- EASY TO USE: With an easy-to-use applicator bottle, the color is easy to apply. UNTREATED HAIR: Apply the color evenly to towel dried hair from the roots towards the ends. Leave in for 30 minutes. TREATED HAIR: First apply the color to the roots, leave in for 15 minutes. Apply the rest of the color towards the ends. Leave in for 15 minutes.
- 100% VEGAN, CRUELTY FREE & RECYCLABLE PACKAGING: At Four Reasons we are committed to creating top-notch hair care products without burdening our planet. Our 100% Vegan and Cruelty free formulas, along with our recyclable packaging serve that very goal. An excellent eco-conscious choice all.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B09GZFHQ8D |
| Best Sellers Rank | #98,628 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #797 in Hair Color |
| Customer Reviews | 3.8 3.8 out of 5 stars (145) |
| Manufacturer  | Four Reasons |
| Package Dimensions  | 6.5 x 3.5 x 2 inches; 4.8 ounces |

## Product Details

- **Brand:** FOUR REASONS
- **Color:** Black Velvet 1.0
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Hair Coloring

## Images

![Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free - Image 1](https://m.media-amazon.com/images/I/31QaApdVCiL.jpg)
![Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free - Image 2](https://m.media-amazon.com/images/I/41eNn+3t0LL.jpg)
![Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free - Image 3](https://m.media-amazon.com/images/I/511SPy0KniL.jpg)
![Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free - Image 4](https://m.media-amazon.com/images/I/514+GLGze0L.jpg)
![Four Reasons Original Takeaway Color - Black Velvet - 1.0 Black - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free - Image 5](https://m.media-amazon.com/images/I/51K+7IIJZ8L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Does portobello contain peroxide? Is this a color depositing product?**
A: The Color is a Demi-permanent hair color. Yes the product contains Hydrogen Peroxide. Takeaway colors are ammonia-free to provide the gentlest hair coloring possible.

**Q: What volume developer does this come with?**
A: 3% developer.

**Q: What hair color the ice ice blondy works well?**
A: I did not find this color to work at all for me.  It did not cover gray or even make a difference.  I do not recommend this color.

**Q: can you tell me the levels attached the the colors? Specifically the portabello? Why are the levels listed? I'm looking for ash between level 6-8**
A: You can see the level in the color name. For example: "Portobello 7.0 With Gray Coverage" means it's level 7 with gray coverage. Or "9.13 Vanilla Sky" means level 9, no gray coverage. In the chart, you can see the underlying pigments. For example 9.13 Vanilla Sky says Bright Ash Blonde. If you're looking for Ash between 6-8 I would recommend 8.23 Frozen Sand. It's not ash but it's on the cool side as you can see from the cool - warm indicator on the box. Portobello is level 7 neutral with gray coverage.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect natural red
*by C***. on January 26, 2026*

Carrot cake is the perfect red for me. Love the color. Wish it were permanent but I do like the way it fades so touchups blend beautifully. Leaves my hair shiny and very soft. Does not irritate my scalp. Even my stylist loves the color and results. I clean my hair with their shampoo and conditioner in cold water which helps the color last longer.

### ⭐⭐⭐⭐⭐ LOVE this demi permanent color
*by M***M on January 31, 2024*

After using bleach for highlights for years, which fried my hair, I had to do something different. A salon suggested using a demi permanent color, but every time the salon stylist used their demi color, my hair looked reddish or 'warm' at the roots, which I hated. I was frustrated and found this demi permanent color on Amazon. I had never tried to dye my hair myself and was nervous to try it, but am so glad I did. I LOVE the color. I get so many compliments on the color. It is cool & ashy, but not gray looking. Because it is vegan, there is almost no smell. It's easy to apply. If you have long thick hair, you might need to use two packages to cover everything. For best results, wash your hair with no conditioner + APPLY TO COMPLETELY DRY HAIR, not towel dried hair, but totally dry hair to get the full effect of this color & the richest color. This demi permanent color also provides great gray coverage. I probably apply it once a month & because it washes out in about 4 weeks. Since it washes out, you need to apply it to all of your hair, not just your roots. I highly recommend this product.

### ⭐⭐⭐⭐ Fragrance Free • Marmalade: Don't Panic (only looks brown right after, when wet)
*by G***D on October 23, 2025*

Marmalade: Don't Panic! It only looks brown immediately after dying, while it's still wet. It's pretty dark at first, but becomes more copper after drying, and washes more copper after a shower or 2. I wish it lightened hair about 1 shade, and made it just slightly more orange, BUT it does look natural, and I like it a lot! Truly Fragrance Free! The selling point! The smell of the ingredients aren't overwhelming, and there's no fragrances \ perfumes!

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-02-16*