---
product_id: 37944807
title: "Sony DSC-W730/P 16.1 MP Digital Camera with 2.7-Inch LCD (Pink)"
brand: "sony"
price: "€ 7.22"
currency: EUR
in_stock: true
url: https://www.desertcart.fi/products/37944807-sony-dsc-w730-p-16-1-mp-digital-camera-2
store_origin: FI
region: Finland
---

# 720p HD video recording 16.1MP high-res sensor 8x Carl Zeiss optical zoom Sony DSC-W730/P 16.1 MP Digital Camera with 2.7-Inch LCD (Pink)

**Brand:** sony
**Price:** € 7.22
**Availability:** ✅ In Stock

## Summary

> 📸 Capture life’s vibrant moments in stunning detail — don’t just take photos, make memories!

## Quick Answers

- **What is this?** Sony DSC-W730/P 16.1 MP Digital Camera with 2.7-Inch LCD (Pink) by sony
- **How much does it cost?** € 7.22 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/37944807-sony-dsc-w730-p-16-1-mp-digital-camera-2)

## Best For

- sony enthusiasts

## Why This Product

- Trusted sony brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Steady Shots, Always:** Optical SteadyShot with 2-way Active Mode eliminates blur even while walking or running.
- • **Zoom Into the Moment:** 8x Carl Zeiss Vario Tessar lens brings distant subjects up close without losing clarity.
- • **Pocket-sized Powerhouse:** Sleek compact design in trendy pink, perfect for on-the-go creativity.
- • **Crystal Clear Shots Every Time:** 16.1MP CCD sensor delivers stunning detail and vibrant colors for professional-quality photos.
- • **Effortless Creativity & Sharing:** Built-in Beauty and Picture Effects plus 720p HD video make your content pop and easy to upload.

## Overview

The Sony DSC-W730/P is a stylish, compact digital camera featuring a powerful 16.1MP CCD sensor and an 8x Carl Zeiss optical zoom lens. It offers advanced Optical SteadyShot image stabilization with 2-way active mode to ensure blur-free photos and smooth HD videos at 720p. Creative Picture and Beauty Effects enhance your images effortlessly, while a 2.7-inch Clear Photo LCD makes framing shots easy. Perfect for millennials who want professional-quality photos and videos in a pocket-friendly, eye-catching pink design.

## Description

Product Description               It's the amazingly easy-to-use camera that slips right in your pocket-with an 8x optical zoom, 16.1MP photos and beautifully-detailed HD videos. And pics stay clearer, even with shaky hands thanks to Optical SteadyShot image stabilization. You can also enhance your images with built-in effects that adjust skin tone and texture or even whiten teeth.                  From the Manufacturer                  Easy made easier.   The amazingly easy-to-use camera that slips right in your pocket.  With an 8x optical zoom, 16.1MP photos and beautifully-detailed HD videos, pics stay clearer, even with shaky hands thanks to Optical SteadyShot™ image stabilization. Enhance your images with built-in effects that adjust skin tone and texture, or even whiten teeth.  16.1 Megapixel Plus 8x Zoom  Optical SteadyShot™ image Stabilization   720p MP4 HD Movie Mode   A powerful 16.1 megapixel CCD sensor helps capture gorgeous images with superb contrast and clarity down to the finest detail. You can create stunning, photo-quality prints , or crop your images and still come away with high resolution shots. The 8x zoom Carl Zeiss® Vario Tessar lens helps you get much closer to your subjects.  Sony's Active Mode image stabilization gives you the freedom to shoot movies even while walking or running. 2-way Active Mode corrects for both vertical and horizontal motion.  Create high quality movies with full use of optical zoom in files small enough to transfer a computer. Once transferred to your computer, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket® and YouTubeTM.   Technology Pixel Power With a 16.1MP image sensor, capture high-resolution images with superb contrast and clarity down to the finest detail. More pixels means you can enlarge, zoom in and crop your pictures without jeopardizing quality. And with 8x zoom, you can capture crisp, clear close-ups – perfect for travel photos and sporting events.  Make HD movie magic Shoot and share HD movies with ease (records in 29-minute segments). In 720p AVI movie mode, you can record 1280 x 720 HD movies at 30 fps for high-quality clips perfect for viewing and editing on your Mac® or PC, or uploading to sites like Facebook® and YouTube™ (internet-connected computer required). Effortless Effects Retouch images with Beauty Effects – enhance skin tones, remove shine and blemishes, whiten teeth, and more. If you like retro photographs, you’ll love Toy Camera . Transform ordinary photos into colorful works of art with Pop Color, or make your lfocal point pop with Partial Color effect. It’s easy to apply effects, and the results are simply stunning. Everything is illuminated Ever taken a photo of a friend in a dim room, and had the entire background come out as one blacked-out blur? The Cyber-shot W730 solves this with an advanced flash that works harder to light up the entire scene, not just the subjects closest to the camera. Perfect for large group shots, helping to ensure that everyone comes out light, bright and beautiful.  Panoramic Photos up to 360° Use Sweep Panorama mode to get breathtaking panoramic shots of up to 360 degrees. Capture sprawling landscapes and captivating cityscapes by depressing the shutter and sweeping the camera in the desired direction. The camera handles the rest, shooting multiple images at high speeds then seamlessly stitching them together to create one continuous image. Goodbye Blurry Photos Don’t’ let a not-so-steady hand prevent you from capturing the moment. SteadyShot™ image stabilization compensates for camera shake and smooths out your videos. Get sharp, blur-free footage in otherwise unsteady situations, like shooting video while walking.  Product description and full feature list  16.1 Megapixel Plus 8x Zoom A powerful 16.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop your images and still come away with high resolution shots. The 8x zoom Carl Zeiss® Vario Tessar lens helps you get much closer to your subjects. Optical SteadyShot™ image Stabilization with 2-way Active ModeSony's Active Mode image stabilization gives you the freedom to shoot movies even while walking or running. 2-way Active Mode corrects for both vertical and horizontal motion. 720p MP4 HD Movie ModeIn 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps, a standard format when working with a PC.¹ Create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac® computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket® and YouTubeTM.Creative shooting with Picture and Beauty effectsPicture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes. Beauty Effects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening. Beauty Effects can be combined to further enhance the image.   Advanced Flash illuminates distant subjectsAdvanced Flash allows you to shoot bright, beautifully lit photos. The built in flash reaches farther resulting in brighter subjects in dimly lit rooms or outdoors in the evening. Intelligent Auto Mode Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving  Sweep Panorama™ mode (up to 360°)Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama™ mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.             Face Detection technology Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends. Smile Shutter™ technology Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting. 2.7” (230K dots) Clear Photo™ LCD display  Generous 2.7” (230K dots) Clear Photo™ LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

## Features

- 16.1 megapixel plus 8x optical zoom captures detailed subjects
- Optical SteadyShot Image stabilization with 2-way active mode
- Capture your videos in 720p HD Movie mode¹
- Creative shooting with Picture and Beauty effects
- Advanced Flash illuminates distant subjects for beautifully lit photos

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Connectivity Technology | USB |
| Hardware Interface | AV Port |
| Wireless Technology | Yes |
| HDMI Type | No |
| Video Output | HDMI |
| Total USB 2.0 Ports | 1 |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Shooting Modes | Panorama |
| Digital Scene Transition | zoom |
| Digital-Still | Yes |
| Movie Mode | Yes |
| Image Capture Type | Stills & Video |
| Night vision | No |
| Auto Focus Technology | Center, Contrast Detection, Face Detection, Multi-area, Single, Touch, Tracking |
| Focus Features | Active |
| Autofocus Points | 1 |
| Focus Type | Auto Focus |
| Focus Mode | Automatic AF (AF-A) |
| Autofocus | Yes |
| Aspect Ratio | 4:3 |
| File Format | JPEG (Exif 2.3) |
| Effective Still Resolution | 16.1 MP |
| JPEG Quality Level | Normal |
| Supported Image Format | JPEG |
| Total Still Resolution | 16.1 MP |
| Maximum Focal Length | 224 Millimeters |
| Optical Zoom | 8 |
| Lens Type | Zoom |
| Zoom | Optical Zoom |
| Camera Lens | The camera is equipped with a versatile 8x optical zoom lens, providing a focal length range of 25mm (wide-angle) to 224mm (telephoto), suitable for a wide range of shooting scenarios. |
| Minimum Focal Length | 25 Millimeters |
| Real Angle Of View | 62 Degrees |
| Digital Zoom | 32 x |
| Lens Construction | Internal Focus |
| Metering Methods | Multi, Center-weighted, Spot |
| Exposure Control | Program AE |
| White Balance Settings | Auto |
| Self Timer | 2 Seconds |
| Screen Size | 2.7 Inches |
| Display Type | LCD |
| Dots Per Screen | 480 |
| Display Fixture Type | Fixed |
| Touch Screen Type | Yes |
| Display Resolution Maximum | 230000 |
| Has Color Screen | Yes |
| Flash Memory Type | SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo |
| Memory Storage Capacity | 27 MB |
| Write Speed | 10 MB/s |
| Flash Memory Speed Class | 10 |
| Flash Memory Bus Interface Type | USB |
| Flash Memory Installed Size | 27 MB |
| Shooting Modes | Panorama |
| Compatible Mountings | Sony E |
| Exposure Control | Program AE |
| Sensor Type | CCD |
| Image stabilization | Optical |
| Maximum Aperture | 3.3 f |
| Supported Media Type | ProductImage, EnhancedContent |
| Expanded ISO Minimum | 100 |
| Photo Sensor Resolution | 16.1 MP |
| Photo Sensor Size | 1/2.3-inch |
| Maximum Shutter Speed | 1/1600 Seconds |
| File Format | JPEG (Exif 2.3) |
| Screen Size | 2.7 Inches |
| Minimum Shutter Speed | 2 seconds |
| Form Factor | Compact |
| Special Feature | Travel |
| Effective Still Resolution | 16.1 MP |
| Color | Pink |
| Item Weight | 4.32 ounces |
| Light Sensitivity | ISO 100, ISO 1600, ISO 200, ISO 3200, ISO 400, ISO 800 |
| Video Resolution | 720p |
| Viewfinder | Optical |
| ISO Range | Auto, 100, 200, 400, 800, 1600, 3200 |
| Flash Modes | Auto, Other |
| Camera Flash | Built-In |
| Skill Level | Professional |
| Has Self-Timer | Yes |
| Compatible Devices | [Devices with USB, HDMI, and Wi-Fi support] |
| Continuous Shooting | 1 |
| Aspect Ratio | 4:3 |

## Product Details

- **Compatible Mountings:** Sony E
- **Aspect Ratio:** 4:3
- **Photo Sensor Technology:** CCD
- **Supported File Format:** JPEG (Exif 2.3)
- **Image Stabilization:** Optical
- **Maximum Focal Length:** 224 Millimeters
- **Optical Zoom:** 8
- **Maximum Aperture:** 3.3 f
- **Expanded ISO Minimum:** 100
- **Metering Description:** Multi, Center-weighted, Spot

## Images

![Sony DSC-W730/P 16.1 MP Digital Camera with 2.7-Inch LCD (Pink) - Image 1](https://m.media-amazon.com/images/I/71r5B-iVyCL.jpg)
![Sony DSC-W730/P 16.1 MP Digital Camera with 2.7-Inch LCD (Pink) - Image 2](https://m.media-amazon.com/images/I/61-Bt8k61xL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: What kind of SD card does this take? A micro?**
A: Yes micro sd Can be used it usually comes with an adapter...class 8 or 10 ....here is a link   http://www.amazon.com/gp/aw/d/B003VNKNEQ/ref=pd_aw_sims_2?pi=SY115

**Q: Are you able to take a picture immediately after another one, or is there a lag time in between?**
A: It will lag some time before taking another picture.

**Q: Does this camera come with memory card, battery, and charger?**
A: Yes to all, except the memory card...get a 8 or 16 GB SD card for a few extra $$$ when you order the camera...

**Q: What software comes with this camera?  How are pix transferred to pc?**
A: Go to Sony.com, get "play memories home"

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-01-25*