---
product_id: 38596999
title: "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)"
brand: "l'oreal paris"
price: "€ 28.43"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.fi/products/38596999-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-hair
store_origin: FI
region: Finland
---

# 3X shimmering highlights Custom-blended prismatic color Power Shimmer Conditioner hydrates L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

**Brand:** l'oreal paris
**Price:** € 28.43
**Availability:** ✅ In Stock

## Summary

> 💜 Own the night with Midnight Violet – where shimmer meets bold.

## Quick Answers

- **What is this?** L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) by l'oreal paris
- **How much does it cost?** € 28.43 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/38596999-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-hair)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish & Protect:** Includes Power Shimmer Conditioner to seal, smooth, and hydrate hair week after week.
- • **Salon-Quality at Home:** Master colorist-crafted formula delivers bold, fashion-forward shades without the salon price or wait.
- • **Long-Lasting Brilliance:** Permanent color that resists dullness and fading, keeping your look fresh and vibrant.
- • **Dazzle with 3X Highlights:** Experience intensified, multi-faceted shimmer that turns heads instantly.
- • **Bold, Trend-Setting Shades:** From deepest violets to platinum blondes, make a statement with every strand.

## Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in V28 Midnight Violet offers a vibrant, deep purple shade enhanced with 3X shimmering highlights. This salon-quality, permanent hair dye is custom-blended by expert colorists and includes a nourishing Power Shimmer Conditioner to keep hair smooth, hydrated, and brilliantly radiant. Perfect for trend-savvy professionals seeking bold, long-lasting color without compromising hair health.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Review: Super easy to use by yourself and great color! - Live this brand and this color. It comes w color care shampoo and conditioner. I have gotten so many compliments on my hair and I do it myself. So easy to use!
Review: Best Hair Color Brand - This is my go to shade for a soft brown. The highlights are so pretty and golden. I have used other brands, but Feria smells good, is easy to use and does not damage my hair. It also lasts a very long time.

## Features

- Multi-Faceted Permanent Hair Color: This shimmering deep purple color with 3X highlights delivers intensified, brilliant results, featuring a prismatic color spectrum custom-blended by our master colorists
- Nourishing Formula: Seals and smooths, never leaving hair dull or flat; Kit includes Conditioning Colour Crème, Conditioning Developer Crème, Aromatic Shimmer Serum and Power Shimmer Conditioner
- Bold Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering colors come in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, or go bold with bright color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B01M1N7IFY |
| Best Sellers Rank | #334 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (51,650) |
| Manufacturer  | L'Oreal Paris Hair Color |
| Product Dimensions  | 2.75 x 3.5 x 6.5 inches; 10.37 ounces |
| UPC  | 071249341728 |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** V28 Midnight Violet (Deepest Violet)
- **Item Form:** Gel
- **Package Information:** Bottle
- **Product Benefits:** Conditioning, Hair Coloring

## Images

![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) - Image 1](https://m.media-amazon.com/images/I/81QTi-UmrML.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?**
A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

**Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?**
A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. 
I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again.
For best results with any home hair color:
First, wash and deep condition your hair a couple of days prior to coloring.
Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair.
After coloring wash your hair only in cool to lukewarm water. Don’t use hot water!
Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color.
Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. 
And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

**Q: does this help cover grey?**
A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

**Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?**
A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde.
I still really miss my auburn color!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Super easy to use by yourself and great color!
*by C***B on February 20, 2026*

Live this brand and this color. It comes w color care shampoo and conditioner. I have gotten so many compliments on my hair and I do it myself. So easy to use!

### ⭐⭐⭐⭐⭐ Best Hair Color Brand
*by R***T on February 13, 2026*

This is my go to shade for a soft brown. The highlights are so pretty and golden. I have used other brands, but Feria smells good, is easy to use and does not damage my hair. It also lasts a very long time.

### ⭐⭐⭐⭐⭐ Hot Chili (YAY)
*by C***E on January 23, 2026*

Wow!! This stuff is incredible. I was using feria in the blood moon shade forever but it was frying my hair due to the need to frequently redye to freshen my red. This color (hot chili) felt like a new formula that was so much gentler on my hair but delivered a gorgeous rich red that was consistent from my dark brown roots to my previously colored hair. It also gave me 100% grey coverage. I used this about 5 weeks ago and my red is still going strong, though I do use a color depositing conditioner every couple of weeks to freshen my color up. Strongly recommend!

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 8 Medium Blonde, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 5 Medium Brown, Pack of 1, Hair Dye

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-02-26*