---
product_id: 41059488
title: "Media Literacy in the K-12 Classroom, 2nd Edition"
brand: "frank w. baker"
price: "€ 87.57"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.fi/products/41059488-media-literacy-in-the-k-12-classroom-2nd-edition
store_origin: FI
region: Finland
---

# Media Literacy in the K-12 Classroom, 2nd Edition

**Brand:** frank w. baker
**Price:** € 87.57
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Media Literacy in the K-12 Classroom, 2nd Edition by frank w. baker
- **How much does it cost?** € 87.57 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/41059488-media-literacy-in-the-k-12-classroom-2nd-edition)

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- frank w. baker enthusiasts

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## Description

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## Customer Reviews

### ⭐⭐⭐ 







  
  
    not what I expected
  

*by F***N on Reviewed in the United States on September 3, 2013*

If your goal is to dip your toes into the media literacy pool, MEDIA LITERACY IN THE K-12 CLASSROOM will be a satisfying read, but it lacks the deep waters you'd require to really learn how to swim. That's disappointing because author Frank Baker is such an inspiring advocate for media literacy education, and ISTE is such an important leader on ed tech issues.Baker is skilled at aggregating resources from a range of organizations and publications, and if you are focused on countering consumer messages, or on analyzing film the way a film or literary critic might, you'll find valuable information here. Unfortunately, the book lists lots of resources without exploring their [sometimes conflicting] underlying assumptions.  As a result we get things like the Ontario Ministry of Education's Eight Key Concepts for Media Literacy followed by a version from the Center for Media Literacy (CML) that narrows the list to five and an alternative approach from NAMLE that expands the categories to ten.  But there is no discussion at all about what was dropped in the CML version and added in the NAMLE alternative, or why, or what difference it might make to teachers.In all, the book offers at least six different frameworks for media literacy education. Judging by page space, Baker favors the CML approach, but with no direct discussion, he seems to suggest that teachers should just pick whatever appeals.  On the surface, that makes sense given the diversity of circumstances in which media literacy education happens.  But without some guidance about the philosophical differences between the approaches or their advantages and disadvantages in specific teaching circumstances, the beginner will be left scratching their heads.  And given that this is a beginner's level text, that's a problem.Generally, I'm not fond of reviews that chide authors for leaving things out because there are only so many pages and no author can include everything.  So I won't quibble with Baker's examples and references even though I would have chosen to feature different resources.  Still, there are some compellingly significant gaps in this book.  For example, though the inclusion of K-12 in the title would indicate that the book covers the full range grade levels and subjects, there is very little that is developmentally appropriate for the primary grades, and science, math, and art are reduced to one-paragraph overviews.Those who take a critical literacy approach to media analysis or who are immersed in the pedagogies of multicultural education will also be disappointed.  Except as it relates to selling intent, analysis focuses on the "what" (i.e., identifying production techniques & target audience) and only occasionally gets to the "so what" (i.e., why identifying those techniques matters). So, for example, we are given compare-and-contrast examples of magazine covers featuring basketball star LeBron James, but there are no suggested questions that would lead one to examine race or racism.  The short chapter on representation advises that students should learn to spot and reject stereotypes, but there is no acknowledgement that such lessons would play out very differently for students who belong to the stereotyped group than for students who do not.  Nor are there strategies that teachers might use to help students negotiate what could be very sensitive territory.There are some good suggestions here, especially around Baker's specialties, like analyzing ads, films, and photography.  But ultimately, this book sells the field short. Readers who are unfamiliar will walk away with a narrow view of media literacy education - a view that is dominated by attempts to prevent students from being "fooled" or "manipulated" by media (p14).  And that's a shame, because the field is so much richer than that and has so much more to offer teachers who are preparing students for life in a digital world.  If this is the only media literacy book you read, you're missing a lot.

### ⭐⭐⭐⭐⭐ 







  
  
    Media Literacy in the K-12 Classroom
  

*by S***7 on Reviewed in the United States on May 2, 2012*

In his book, Media Literacy in the K-12 Classroom, Frank Baker is excellent at providing great explanations and samples of how you can include media literacy, visual literacy and media education in the classroom from K-12.  Media Literacy in the K-12 Classroom is very helpful for teachers, new and seasoned to get started and develop media awareness and critical thinking in their students. Be sure to check out Frank Baker's other books.

### ⭐ 







  
  
    One Star
  

*by J***S on Reviewed in the United States on October 13, 2014*

A waste of money. Total waste, worth no stars. You can get better material online for free!

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-03-16*