---
product_id: 4239123
title: "The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance"
brand: "marshall fisherananth raman"
price: "€ 51.67"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.fi/products/4239123-the-new-science-of-retailing-how-analytics-are-transforming-supply
store_origin: FI
region: Finland
---

# The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance

**Brand:** marshall fisherananth raman
**Price:** € 51.67
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance by marshall fisherananth raman
- **How much does it cost?** € 51.67 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/4239123-the-new-science-of-retailing-how-analytics-are-transforming-supply)

## Best For

- marshall fisherananth raman enthusiasts

## Why This Product

- Trusted marshall fisherananth raman brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance

## Images

![The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance - Image 1](https://m.media-amazon.com/images/I/41vx17rDjVL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Excellent - communicates analytics very well
  

*by W***N on Reviewed in the United States 🇺🇸 on July 12, 2010*

This book describes how to apply modern analytical supply chain tools and concepts to retail management, with particular attention to pitfalls that hinder successful execution. Written for executives in retailing, the book has many quotes from successful retail executives and numerous examples of pitfalls.For example, it demonstrates with a numerical example why it may be profitable to use airfreight for apparel - the resulting shorter lead time enables a retailer to cope better with demand uncertainty (forecast error).The authors argue persuasively that appropriate metrics are critical for good supply chain performance. For example, one should use the sales-capture rate instead of the so-called "in-stock rate" (percentage of time an item has positive inventory) since inventory records are notoriously inaccurate; when the computer says there is one item in stock, often that unit isn't in the proper display space so no potential buyers can find it, and hence sales won't occur.The book is quite well written and understandable and enjoyable to read.Full disclosure: this reviewer knows both authors personally and holds them in high regard.

### ⭐⭐⭐⭐ 







  
  
    Good book with great overview of retail analytics
  

*by K***R on Reviewed in the United States 🇺🇸 on March 20, 2018*

Good book with great overview of retail analytics. It was written in 2010 time frame so *some* of the businesses discussed are now closed/bought/rebranded. Borders is a good example. Overall, a great way to learn more about Retail Analytics. I recommend for those wishing to learn more that have a basic foundation of analytics.

### ⭐⭐⭐⭐⭐ 







  
  
    outstanding book for Retail Execs and Practitioners
  

*by A***A on Reviewed in the United States 🇺🇸 on February 18, 2011*

Very well written. Authors address a range of topics related to Retail supply chain planning and store execution with the goal of increased sales while optimally managing inventories and costs. The sections on Assortment Planning, Supply Chain Flexibility, and Store Execution are truly outstanding. Authors blended in several real life examples and case studies to make this book a very interesting read. For retailers challenged with ever growing complexity in SKU assortments, informed consumers, and increasingly volatile economic environment, this book offers practical advise on how to deal with this complexity and variability. For Retail Supply Chain consultants this book contains several emerging trends as well as proven best practices.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.fi/products/4239123-the-new-science-of-retailing-how-analytics-are-transforming-supply](https://www.desertcart.fi/products/4239123-the-new-science-of-retailing-how-analytics-are-transforming-supply)

---

*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-03-13*