---
product_id: 43062113
title: "The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business"
price: "€ 20.28"
currency: EUR
in_stock: true
reviews_count: 10
url: https://www.desertcart.fi/products/43062113-the-dream-society-how-the-coming-shift-from-information-to
store_origin: FI
region: Finland
---

# The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

**Price:** € 20.28
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- **What is this?** The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business
- **How much does it cost?** € 20.28 with free shipping
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## Description

The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business [Jensen, Rolf] on desertcart.com. *FREE* shipping on qualifying offers. The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

Review: highly recommended - Read the book after 20 years from publishing and loved it
Review: Makes sense and an easy read - The book is the result of 15 yrs work at the Copenhagen Institute for Future Studies. I bought it to read on my holiday but finished it two weeks beforehand! It made some really interesting points: * Man has been around for c.100,000yrs: 90,000 as hunter-gatherer, 10,000 as farmer, 200 in industry and maybe 30 in IT. This book provides a glimpse of what comes next! * We will see a move from the rational to the emotional. `The successful companies of the twenty-first century...besides meeting the social and emotional needs of employees...will want to cater to consumers' emotional and social needs' [e.g. Shopping Malls as Theme Parks?]. * Current accounting methods measure `the company's capital at night...when all employees have gone home'. The author discusses Intellectual Capital: salary negotiations as establishing an employee's value as a company asset and the `real cost of layoffs...just as if tossing computers out the window would destroy physical capital, layoffs involve throwing away human capital. If we are talking top-quality computers with modern software this is a bad idea.' * In a concept that may have significant employee training and development implications, the author quotes Tom Peters: `Brand yourself' and believes that `the "branded" employee will triumph over the Brand X employee...increase awareness about your existence and skills...'

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,826,878 in Books ( See Top 100 in Books ) #536 in Business Planning & Forecasting (Books) #1,313 in Leadership Training #2,302 in Starting a Business (Books) |
| Customer Reviews | 3.9 3.9 out of 5 stars (34) |
| Dimensions  | 6 x 0.62 x 9 inches |
| Edition  | 1st |
| ISBN-10  | 0071379681 |
| ISBN-13  | 978-0071379687 |
| Item Weight  | 12.8 ounces |
| Language  | English |
| Print length  | 256 pages |
| Publication date  | August 30, 2001 |
| Publisher  | McGraw Hill |

## Images

![The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business - Image 1](https://m.media-amazon.com/images/I/51cu6x2BLOL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ highly recommended
*by N***Z on November 12, 2023*

Read the book after 20 years from publishing and loved it

### ⭐⭐⭐⭐ Makes sense and an easy read
*by J***E on May 3, 2003*

The book is the result of 15 yrs work at the Copenhagen Institute for Future Studies. I bought it to read on my holiday but finished it two weeks beforehand! It made some really interesting points: * Man has been around for c.100,000yrs: 90,000 as hunter-gatherer, 10,000 as farmer, 200 in industry and maybe 30 in IT. This book provides a glimpse of what comes next! * We will see a move from the rational to the emotional. `The successful companies of the twenty-first century...besides meeting the social and emotional needs of employees...will want to cater to consumers' emotional and social needs' [e.g. Shopping Malls as Theme Parks?]. * Current accounting methods measure `the company's capital at night...when all employees have gone home'. The author discusses Intellectual Capital: salary negotiations as establishing an employee's value as a company asset and the `real cost of layoffs...just as if tossing computers out the window would destroy physical capital, layoffs involve throwing away human capital. If we are talking top-quality computers with modern software this is a bad idea.' * In a concept that may have significant employee training and development implications, the author quotes Tom Peters: `Brand yourself' and believes that `the "branded" employee will triumph over the Brand X employee...increase awareness about your existence and skills...'

### ⭐⭐⭐⭐⭐ An interesting book about tomorrow - reality or fiction?
*by A***R on June 9, 1999*

Why do some people buy a watch at $ 10.000, when you can get a much more precise one at $ 10? Because time is not the essential thing - it's about dreams, lifestyles and adventure. Why is the automobile the "New Beetle" such a big success? Because it looks almost like the old one (apart from new technology). Why is the movie "Titanic" the greatest blockbuster of our time? Because it's a story about a ship, a journey into nostalgia, feelings and lifestyles of persons 87 years ago. Dreams, stories, lifestyles, feelings, adventure, nostalgia, care - you'll get all the questions and answers in this well-written and provocative book about the next 25 years in the affluent societies. It's difficult to find arguments against the many examples and facts in this amazing book. Just to mention two examples: according to the author, doctors will gradually be replaced by automation within the health care sector, but nurses will get their golden age because of the explosive need to provide for care in the coming years. And: "The story can be told with a whole range of products, the product themselves being secondary". This is the reason why people buy Marlboro, Nike, BMW, Rolex and other brands at a price many times the price for other more unknown products. There is always a story behind: adventure(Marlboro-man), lifestyle (Nike) or nostalgia (BMW-oldtimers). This well-structured book is not about utopia, it's about the changing patterns of our daily lives, and it's already happening...

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-03-14*