--- product_id: 47926217 title: "Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant" brand: "color wow" price: "€ 59.24" currency: EUR in_stock: true reviews_count: 13 url: https://www.desertcart.fi/products/47926217-root-cover-up-award-winning-root-touch-up-powder-medium store_origin: FI region: Finland --- # Temporary coverage lasts until shampoo Reflective mineral powder for natural multi-dimensional look Water & sweat resistant formula Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant **Brand:** color wow **Price:** € 59.24 **Availability:** ✅ In Stock ## Summary > ✨ Root perfection that won’t quit – because your hair deserves the wow! 💁‍♀️ ## Quick Answers - **What is this?** Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant by color wow - **How much does it cost?** € 59.24 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/47926217-root-cover-up-award-winning-root-touch-up-powder-medium) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Instant Grey Coverage:** Say goodbye to roots in seconds—flawless, natural finish every time. - • **Fuller-Looking Hairline:** Fill in thin spots and exposed scalp for visibly thicker hair. - • **Multi-Dimensional Shine:** Reflective mineral powder creates a natural, vibrant blend with highlights. - • **Sweat & Water Resistant:** Stay flawless through workouts, rain, and even swimming. - • **Versatile Brow & Hair Touch-Up:** Doubles as brow powder to cover thinning areas—beauty multitasking at its best. ## Overview Color Wow Root Cover Up is an award-winning, medium brown root touch-up powder designed for instant grey coverage and fuller-looking hair. Its water- and sweat-resistant formula stays put until shampooed out, making it perfect for active lifestyles. The reflective mineral powder blends seamlessly with highlights for a natural, multi-dimensional finish. Beyond roots, it doubles as a brow powder to fill thinning areas without stiffening or dulling hair. ## Description Xtra Large Bombshell Volumiser Curl Wow Shampoo + Conditioners Non-drying volumising tech Weightless, frothy foam for big, bouncy, bombshell volume. Revolutionary Naked Technology Expose the beauty of your natural curls. The Ultimate Dream Clean Duo 100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair. Best For Fine, thin, limp hair. Safe for colour-treated hair + extensions. Best For Curly and Coily Hair (Type 3a - 4b curls). Best For All hair types. Safe for colour-treated hair + extensions. Key Ingredients No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo. Key Ingredients Powerful hydrators plus crunch-free stylers that feel like nothing on the hair. Key Ingredients Sulfate-free, no residues Nourishing argan + avocado oils. Benefits Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling. Benefits Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast. Benefits Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days. ## Features - Temporary colour stays until shampoo’d out (you can swim in it!) - Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look - Doubles as a brow powder and helps fill in thinning areas - Stays in place without waxes or dyes; won’t stiffen or dull hair ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B00FYSZDQ4 | | Best Sellers Rank | 6 in Hair Mascaras | | Country Of Origin | China | | Date First Available | 17 Oct. 2013 | | Is Discontinued By Manufacturer | No | | Item Model Number | CW543 | | Language | Italian | | Manufacturer | COLOR WOW | | Product Dimensions | 12.45 x 5.4 x 1.4 cm; 4.54 g | ## Product Details - **Brand:** COLOR WOW - **Colour:** Medium Brown - **Hair type:** coloured - **Item form:** Powder - **Material Type Free:** Paraben Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Unit count:** 2.1 gram ## Images ![Root Cover Up, Award-Winning Root Touch Up Powder, Medium Brown | Root touch-up powder, instant grey coverage, blends highlights, fuller-looking hairline, water-resistant, sweat resistant - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg) ## Questions & Answers **Q: Does it stain pillows at night?** A: I use it on a grey patch on the back of my head and find it does stain my pillow over time as well as the collars of my shirts, but it does wash out ok. **Q: Does this come off on to fingers if touched and on bed sheets for example? Asking for my wife!!** A: No, you won't get any mess from this product. Once it goes on to your hair it fixes quickly and will only come out with shampooing. And your wife will only get it on her fingers if she touches it - after which she can brush or rinse it off. It won't cause any staining, and it won't run if she gets her hair wet. For my part, I use this product to tide me over between hair appointments. I use it to touch up the grey gap in my parting, and it works brilliantly for that, easily tiding me over one or two weeks, and genuinely no one would guess it was a touch up job. It is the easiest product to use. Color Wow do a couple of YouTube demonstrations - it is exactly as they say. **Q: Does the packaging give any information about whether the ingredients contain any animal products and if it is tested on animals, please?** A: I don't think it said on packaging but on their website it states it is not tested on animals and contains no animal-derived ingredients. hope that helps **Q: Can I use it for grey hairline ??** A: It is good for colouring grey, however I do think product is too expensive as there is not much of it. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Why have I only just discovered this! *by on Reviewed in the United Kingdom 7 February 2026* I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash.You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands.It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny.Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments. ### ⭐⭐⭐⭐⭐ Amazing - saviour product *by on Reviewed in the United Kingdom 27 January 2026* My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too. ### ⭐⭐⭐⭐ Great, but pricey *by on Reviewed in the United Kingdom 16 March 2016* This is a review for the medium brown product. The product works very well to cover my greys, looks flawless if I do it carefully, although does make your hair a little powdery textured. Excellent for me to extend amount of time between dying my hair. Lasts between washes but it is effectively make up for your hair so of course it comes out when you wash your hair, so just reapply afterwards. Lasts a long time for me, 6 months plus. It doesn't transfer onto bed clothes. Downsides are the price is extortionate for a tiny block of product, and don't drop it or knock it as it shatters the product and then it isn't usable, which at the price it is is a big shame! 4 stars only from me because of the downsides, but it does what it says for brown hair. I think the blonde ones wouldn't work. ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.fi/products/47926217-root-cover-up-award-winning-root-touch-up-powder-medium](https://www.desertcart.fi/products/47926217-root-cover-up-award-winning-root-touch-up-powder-medium) --- *Product available on Desertcart Finland* *Store origin: FI* *Last updated: 2026-08-15*