---
product_id: 48188396
title: "Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments"
brand: "provoke"
price: "€ 8.90"
currency: EUR
in_stock: true
reviews_count: 13
category: "Provoke"
url: https://www.desertcart.fi/products/48188396-touch-of-silver-brightening-purple-shampoo-150-ml-neutralises-yellow
store_origin: FI
region: Finland
---

# Visible brightening in 1 wash Violet & blue pigments 150 ml perfect travel size Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments

**Brand:** provoke
**Price:** € 8.90
**Availability:** ✅ In Stock

## Summary

> 💜 Brighten Boldly, Shine Instantly!

## Quick Answers

- **What is this?** Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments by provoke
- **How much does it cost?** € 8.90 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/48188396-touch-of-silver-brightening-purple-shampoo-150-ml-neutralises-yellow)

## Best For

- provoke enthusiasts

## Why This Product

- Trusted provoke brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Dual-Pigment Power:** Unique violet and blue pigments work together to banish brassiness and restore natural brightness.
- • **Versatile Hair Hero:** Perfect for natural, coloured, highlighted, platinum blonde, white, and grey hair types.
- • **Trusted UK Bestseller:** From the #1 purple shampoo brand in the UK, loved by over 11,000 glowing reviewers.
- • **Instant Brilliance Boost:** Neutralizes yellow & orange tones after just one wash for vibrant, salon-worthy shine.
- • **Effortless Routine Upgrade:** Use every other wash with your regular shampoo and conditioner to maintain dazzling color longevity.

## Overview

PROVOKE Touch Of Silver Brightening Purple Shampoo is a 150 ml toning shampoo formulated with violet and blue pigments to neutralize yellow and orange brassy tones. Designed for natural, coloured, platinum blonde, white, and grey hair, it delivers visibly brighter, vibrant shine after just one wash. A top-rated UK bestseller, it’s the go-to solution for maintaining fresh, dazzling hair color with effortless use.

## Description

Product Description PRO:VOKE Touch Of Silver Brightening Shampoo is the original purple shampoo and from the #1 purple brand in the UK. This toning treatment shampoo brightens coloured, natural or highlighted platinum, blonde, white and grey hair, resulting in vibrant, dazzling shine. For visibly brighter hair after just one wash. Specially formulated with both violet and blue pigments to intensely neutralise brassy, yellow tones and treat colour fading and dullness for instant, visible results. Ingredients Aqua (Water), Sodium Laureth Sulfate, Sodium Chloride, Decyl Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Parfum (Fragrance), PEG-150 Pentaerythrityl Tetrastearate, Citric Acid, Sodium Benzoate, PEG-6 Caprylic/Capric Glycerides, Laureth-4, Glycol Distearate, Glycerin, Potassium Sorbate, Polyquaternium-10, Disodium EDTA, Salicylic Acid, Cocamidopropyl Betaine, Linalool, Hexyl Cinnamal, Tetramethyl Acetyloctahydronaphthalenes, Sodium Hydroxide, CI 60730 (Acid Violet 43), HC Blue No. 2 P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Wet hair thoroughly. 2. Apply shampoo and work into a lather. 3. Rinse hair thoroughly. 4. Repeat if necessary. Manufacturer Contact Information Royal Sanders Brands Limited, Preston, PR2 5NA, UK. Industriepark Vliedberg 12, Vlijmen, 5251 RG, NL. See more

Review: Great product - I like this shampoo it tones down any yellowing of my white hair and brightens it generally good value too
Review: Takes the brassiness out of blond and grey hair - Takes the brassiness out blond or grey hair

## Features

- CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH
- WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair
- HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash
- MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results
- From the #1 purple brand in the UK

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B003AYCGGY |
| ASIN  | B003AYCGGY |
| Best Sellers Rank | 491 in Beauty ( See Top 100 in Beauty ) 28 in Shampoos (Beauty) |
| Brand | PROVOKE |
| Colour | Purple |
| Customer Reviews | 4.4 4.4 out of 5 stars (11,588) |
| Customer reviews | 4.4 4.4 out of 5 stars (11,588) |
| Date First Available | 4 Mar. 2010 |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 36 x 58 x 138 millimetres |
| Item model number | 014227 |
| Item model number  | 014227 |
| Item weight | 150 Grams |
| Manufacturer | PROVOKE |
| Manufacturer  | PROVOKE |
| Package Weight | 0.19 Kilograms |
| Package dimensions | 14.2 x 5.4 x 3.3 centimetres |
| Product Dimensions | 3.6 x 5.8 x 13.8 cm; 150 g |
| Product Dimensions  | 3.6 x 5.8 x 13.8 cm; 150 g |
| Scent | Unscented |
| Special features | damaged |
| Target audience | Women |
| Volume | 150 Millilitres |

## Product Details

- **Age range (description):** Adult
- **Brand:** PROVOKE
- **Hair type:** Color Treated
- **Item form:** Liquid
- **Scent:** Unscented

## Images

![Touch Of Silver Brightening Purple Shampoo 150 ml, Neutralises Yellow and Orange Tones, Formulated With Violet and Blue Pigments - Image 1](https://m.media-amazon.com/images/I/6122l1mItUL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: It says for grey, silver or platinum hair but does it also work on more goldeny blonde hair? Would just like to stop mine going yellowy. Thanks in adv**
A: Yeah it does my hair is blond and some golden streaks I left it in for 20mins with some conditioner on and my hair was like brand new I love it :)

**Q: my hair is light brown with alot of grey would this shampoo be suitable**
A: This shampoo removes the bronze tarnish in white/silver hair.  If your hair is light brown it may not bronze as white hair does and you might find it does not work.  My hair is completely white and the shampoo is very effective.

**Q: Has anyone used this on brown hair?  What effect did it have? Thanks.**
A: I use it for my previously-dyed-brown hair - the brown dye left behind lots of red tones when it caught the sun, and this is by far the best I’ve tried - it really takes the red out leaving my brown hair more golden-ashy toned. Got to leave it in a little before rinsing.  I’ve previously tried Aussie purple shampoo and Fanola no orange, and touch of silver is so much more impacting. (The blue Fanola brand did nothing).

**Q: Not really a question but you can buy this in Poundland**
A: £2.49 in poundstretcher.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great product
*by J***. on 22 January 2026*

I like this shampoo it tones down any yellowing of my white hair and brightens it generally good value too

### ⭐⭐⭐⭐⭐ Takes the brassiness out of blond and grey hair
*by H***N on 4 February 2026*

Takes the brassiness out blond or grey hair

### ⭐⭐⭐⭐ Good product
*by C***E on 11 January 2026*

Really good purple shampoo, take away brassiness. Will say it does make my hair feel a bit coarse so I always follow it up with a hair mask when I use it.

## Frequently Bought Together

- PROVOKE Touch of Silver Brightening Shampoo
- Pro:voke Touch of Silver Silver Nourish Conditioner (200ml)

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**Shop now:** [https://www.desertcart.fi/products/48188396-touch-of-silver-brightening-purple-shampoo-150-ml-neutralises-yellow](https://www.desertcart.fi/products/48188396-touch-of-silver-brightening-purple-shampoo-150-ml-neutralises-yellow)

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-02-17*