--- product_id: 48737822 title: "Chestnut" brand: "it's pure" price: "€ 34.90" currency: EUR in_stock: true reviews_count: 8 category: "It's Pure" url: https://www.desertcart.fi/products/48737822-chestnut store_origin: FI region: Finland --- # Fair Trade UK-India Blend Certified Organic Soil Assoc. 110g Vegan Henna Powder Chestnut **Brand:** it's pure **Price:** € 34.90 **Availability:** ✅ In Stock ## Summary > 🌟 Elevate your hair game with nature’s purest chestnut glow! ## Quick Answers - **What is this?** Chestnut by it's pure - **How much does it cost?** € 34.90 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/48737822-chestnut) ## Best For - it's pure enthusiasts ## Why This Product - Trusted it's pure brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Pure Organic Power:** First Soil Association certified herbal hair dye for guilt-free, vibrant chestnut tones. - • **Ethical & Sustainable:** Cruelty-free, vegan, and crafted from fair trade herbs sourced responsibly. - • **Nourish & Shine Boost:** Henna-based formula enhances hair volume and natural shine without damage. - • **Allergy-Friendly Formula:** Free from ammonia, parabens, PPD, and gluten—perfect for sensitive skin and all hair types. - • **Customizable Color Experience:** Unique chestnut shade adapts to your natural hair, ensuring a one-of-a-kind look. ## Overview It's Pure Organic Herbal Hair Dye in Chestnut 110g is a premium, Soil Association certified organic henna powder that delivers a natural, vibrant chestnut color while nourishing hair with volume and shine. Vegan, cruelty-free, and free from harsh chemicals like ammonia and PPD, it’s ideal for sensitive skin and all hair types. Made from fair trade herbs blended in the UK, this eco-conscious dye offers a unique, customizable color experience that enhances your hair’s health without damage. ## Description It's Pure Organic Herbal Hair Dye in Chestnut 110g : desertcart.co.uk: Beauty Review: Absolutely Brilliant! :) - Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands Review: Natural dye, works well - first time hair dyer - I've never dyed my hair before, but the stress of the past few years has given me a fair few white hairs. So after a long time of putting it off, I decided to dye it. The only problems is that I get allergic to everything. That's why I went for a natural dye. (Because I knew, just knew, that if I went the chemical route, I'd be done for.) Fortunately I wasn't allergic to this. (To give you a sense of how bad things are, when I did the patch test, my skin was even allergic to the sticking plaster I used to cover the sample.) I'm not going to make a habit of dying my hair too often, just in case I develop some kind of reaction. But I did two patch tests a week apart, and used the dye twice over two days, and it's worked well. I have hair which is on the brown side of black, and so went for Very Dark Brown. I used probably 70% of the packet, mixing it up with water into a yogurt-y paste. I should though have added more water, because the paste sort of dries out as you're putting it on and gets really stiff. Nonetheless, it dyed most of my hair pretty dark. There were a few wispy ones near my ears here and there that I missed (probably because I didn't make the paste runny enough), and that just went kind of blue-grey from the indigo (because Very Dark Brown is a mix of henna and indigo). But I fixed those the next day with a targeted re-application on just those side bits. Here are my tips for application: - Wear: dark coloured clothing that's easy to take off (ideally without having to go over the head) before application - Mixing: Make paste wetter, as paste dried out a lot during application - Rinsing: Wear gloves for rinsing as well, to stop nails staining (can scrub off hands, but hard to get out from underneath cuticles which take a few days to wash out) - Drying: Use dark coloured towels for hair, both on rinsing and next wash. My white towel stained faintly blue, a bit like jeans that run in the wash - though it was fine after I washed it, best not to risk it - Cleaning: Rinse shower tiles after, the dye doesn't seem to stain them The smell to me is like matcha green tea. And I could still smell it slightly during my third hair wash later. But I don't mind that, and am overall very pleased. Considering all the things that could have gone wrong (allergic reaction, staining everything in sight etc), my hair has come out well. The downside is definitely the long recommended application time window (1.5-4 hrs for Very Dark Brown). I only had the patience to keep it on for 2.5 hrs the first time (whole head) and 1.5-2 hrs the second time (for the missed side bits), but my hair's gone dark all over. In fact next time I'll get a lighter shade, as it's ever so slightly darker than my natural hair. My hair's also now looking a little bit more glossy, which I didn't expect (it was a bit dry before but doesn't look dried out at all, like some women's do with chemical dye). So all in all, it's worked well for me. If you're covering a few greys, like I was, make sure you slather it onto the most obvious bits, to save having to reapply like I did the next day. Also, Very Dark Brown is almost black, so if your hair is on the brown side of black, you might want to go a shade or two lighter to just cover the greys. Otherwise your whole head might end up darker than you intended. I'll try Dark Brown or Natural Brown next time. It'll be interesting to see how those turn out. ## Features - ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you're in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume. Our products are all vegan; no animal products are used, and we are cruelty free, meaning there is no animal testing on any of our products. - CHESTNUT BROWN HAIR DYE: It’s Pure chestnut dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you. To make sure you're happy with the colour, strand testing is crucial. - PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants - CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn't damage your hair, instead It's Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair - beat that chemical dye! - SUITABLE FOR ALL SKIN & HAIR TYPES: It's Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it's also wheat free - FOR BEST RESULTS: If you regularly use silicone based shampoos and conditioners, these will bond to your hair shaft, and could prevent henna taking as well. Make sure to clarify beforehand with a clarifying shampoo to remove these, to get the best result. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00HR6XZQ6 | | ASIN | B00HR6XZQ6 | | Benefits | Easy Application | | Best Sellers Rank | 1,286 in Beauty ( See Top 100 in Beauty ) 1 in Hair Hennas | | Brand Name | It's Pure | | Colour | Chestnut | | Container Type | Sachet | | Country Of Origin | United Kingdom | | Country of origin | United Kingdom | | Customer Reviews | 3.9 3.9 out of 5 stars (2,183) | | Customer reviews | 3.9 3.9 out of 5 stars (2,183) | | Full Cure Time | 30 Minutes | | Hair Color Permanence | Temporary | | Hair Type | All | | Is discontinued by manufacturer | No | | Item Form | Powder | | Item Weight | 110 Grams | | Item model number | E0610 | | Manufacturer | It's Pure Organics | | Manufacturer | It's Pure Organics | | Material Features | Gluten Free,Natural,Organic,Organic Certified | | Material Type Free | Ammonia Free, Paraben Free, Paraphenylenediamine Free, Peroxide Free | | Number of Items | 1 | | Package Dimensions | 14.6 x 7.1 x 5.6 cm; 110 g | | Unit Count | 110.0 Grams | ## Product Details - **Brand:** It's Pure - **Colour:** Chestnut - **Hair type:** All - **Item form:** Powder - **Material Type Free:** Ammonia Free, Paraben Free, Paraphenylenediamine Free, Peroxide Free - **Material feature:** Gluten Free,Natural,Organic,Organic Certified - **Number of items:** 1 - **Package information:** Sachet - **Product benefits:** Easy Application - **Unit count:** 110.0 Grams ## Images ![Chestnut - Image 1](https://m.media-amazon.com/images/I/51v0dt4LmwL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Does the colour go very dark? I am looking for a medium-dark brown colour? Can you make it lighter by leaving it on less time?** A: There is a lot of indigo content in this shade, so it does go fairly dark. But as l have a lot of greys, l find it works better than lighter shades as long as long as l leave it on long enough - the longer time the darker it goes - usually about 4 hours in my case. Hope this helps. **Q: Is it safe to use over chemical highlights, i have a few dark golden ones in my brown hair, will it go orange or break?** A: Dear Aurelia,Thank you for your question.You will need to strand test, as bleach changes your hair structure, so it may mean the colour takes to your hair in an unpredictable way, or that it may go more brassy. It is impossible to predict how it will turn out really, the only way to know this is to strand test first.I hope that you have found this helpful.Kind Regards Rebecca **Q: As my commercial dye grows out i will have a line of grey at temples. will the 'it's pure' natural dye cover the grey at temples?** A: A: It takes two applications to cover grey hair and it has to be left on for nearly three hours each time. So apply it and it will darken it a bit and then apply it again a few days later. I know this because I asked the manufacturers. I would advise you to contact them directly because they’re the experts. I have used this tint for about ten years because it’s brilliant. It keeps your hair glossy. **Q: Hi. my hair is about 70% white. i’m just wondering what coverage i will get with this product. many thanks.** A: I used this, it will certainly cover the white. On me it came out quite dark and be aware it is permanent and does not wash out so I was left with a regrow this line for ages! ## Customer Reviews ### ⭐⭐⭐⭐⭐ Absolutely Brilliant! :) *by D***S on 25 November 2023* Went for the dark brown after not getting on with the light brown. This product is brilliant I can’t stress that enough. I dye my beard otherwise I’d be so grey and I’m only a 33 year old man. I was using just for men for the past year but after a few months I developed severe itchy red skin due to whatever toxic chemical they use in their products. It wouldn’t surprise men if the just for men products are likely carcinogenic or dangerous to health. So I went on the lookout for something organic or natural and came across this which I have to admit I thought it was a load of bolloc@s But, I ordered it in the hope that I could get relief from whatever the just for men chemicals were doing to me and my skin was so itchy and sore. So I literally mixed a heaped tea spoons worth in a plastic container using my old just for men brush. Mixed it into a paste with warm water, I mixed mine too watery though I used away at it anyway. I painted it on liberally and went in and watched a couple of hours of tv. To my amazement when I washed it all off 2 hours later I had a lovely brown beard that looked natural and real for the first time in a year. My facial hair felt nourished and soft unlike before! And it came out the loveliest colour. And the main thing, no itchy red sore face anymore, no irritation and no endless scratching. What a truly wonderful product that is better for your health and actually does a far better job. Thank you so much to whoever came up with this! Tips! Couple of things I learned The powder is green so when you paint it on your face or head things look green even after washing out. Not green like grass but a greenish tinge. Do not worry about this, I noticed after waking up the next day when it oxidises the true colour appears and it’s lovely when it does. I apply in the evening once a week for this reason. For men’s beards you need only a little bit of powder and water so it will last ages There’s an earthy natural smell that lingers especially if the hair gets wet. This doesn’t bother me at all the benefits far outweigh any worry of that It takes longer than my old just for men product ie 2 hours as opposed to 10 minutes however I have no weird chemical burns / irritation and my skin and beard is far better using this Pure stuff without a shadow of a doubt. I treat myself once a week to this and look at it like a bit of me time, sounds weird but when you feel the difference for yourself you’ll thank yourself for it. Final thoughts! If you are like me and you like organic, less harmful chemicals or simply want a product that looks much more natural that the chemical dyes then I’d say jump at this. I’m so so glad I’ve found it and I’ll never go back to just for men or similar toxic chemical brands ### ⭐⭐⭐⭐⭐ Natural dye, works well - first time hair dyer *by M***N on 26 June 2023* I've never dyed my hair before, but the stress of the past few years has given me a fair few white hairs. So after a long time of putting it off, I decided to dye it. The only problems is that I get allergic to everything. That's why I went for a natural dye. (Because I knew, just knew, that if I went the chemical route, I'd be done for.) Fortunately I wasn't allergic to this. (To give you a sense of how bad things are, when I did the patch test, my skin was even allergic to the sticking plaster I used to cover the sample.) I'm not going to make a habit of dying my hair too often, just in case I develop some kind of reaction. But I did two patch tests a week apart, and used the dye twice over two days, and it's worked well. I have hair which is on the brown side of black, and so went for Very Dark Brown. I used probably 70% of the packet, mixing it up with water into a yogurt-y paste. I should though have added more water, because the paste sort of dries out as you're putting it on and gets really stiff. Nonetheless, it dyed most of my hair pretty dark. There were a few wispy ones near my ears here and there that I missed (probably because I didn't make the paste runny enough), and that just went kind of blue-grey from the indigo (because Very Dark Brown is a mix of henna and indigo). But I fixed those the next day with a targeted re-application on just those side bits. Here are my tips for application: - Wear: dark coloured clothing that's easy to take off (ideally without having to go over the head) before application - Mixing: Make paste wetter, as paste dried out a lot during application - Rinsing: Wear gloves for rinsing as well, to stop nails staining (can scrub off hands, but hard to get out from underneath cuticles which take a few days to wash out) - Drying: Use dark coloured towels for hair, both on rinsing and next wash. My white towel stained faintly blue, a bit like jeans that run in the wash - though it was fine after I washed it, best not to risk it - Cleaning: Rinse shower tiles after, the dye doesn't seem to stain them The smell to me is like matcha green tea. And I could still smell it slightly during my third hair wash later. But I don't mind that, and am overall very pleased. Considering all the things that could have gone wrong (allergic reaction, staining everything in sight etc), my hair has come out well. The downside is definitely the long recommended application time window (1.5-4 hrs for Very Dark Brown). I only had the patience to keep it on for 2.5 hrs the first time (whole head) and 1.5-2 hrs the second time (for the missed side bits), but my hair's gone dark all over. In fact next time I'll get a lighter shade, as it's ever so slightly darker than my natural hair. My hair's also now looking a little bit more glossy, which I didn't expect (it was a bit dry before but doesn't look dried out at all, like some women's do with chemical dye). So all in all, it's worked well for me. If you're covering a few greys, like I was, make sure you slather it onto the most obvious bits, to save having to reapply like I did the next day. Also, Very Dark Brown is almost black, so if your hair is on the brown side of black, you might want to go a shade or two lighter to just cover the greys. Otherwise your whole head might end up darker than you intended. I'll try Dark Brown or Natural Brown next time. It'll be interesting to see how those turn out. ### ⭐ This taught me the hard way that science is our friend *by S***N on 10 June 2025* After some irregular periods my hippy friends convinced me that chemicals are bad and hormone disrupting. I ditched my perfume, cleaning products and my regular ammonia filled hair dye. I bought this. It's all natural. How can it be bad? First of all, even with the consistency of yogurt the instructions recommended it was clearly resting on the surface of the hair not coating it. I could tell the effect would be patchy once finished. The pure horror was when I removed my gloves to find my hands stained black. The above picture is after numerous hand washes and a shower. They say not to shampoo and I can understand why. My hair felt so dry and matted. Plus the stuff got everywhere. I hadn't really considered how my usual chemically offensive hair dye has been lab developed and tested especially for purpose and it gave me a new found appreciation for the work that goes in to making synthetic products. I have learned the hard way that natural isn't necessarily good (nature makes asbestos and arsenic after all) and synthetic isn't necessarily bad. I am sorry big dye. I was wrong. ## Frequently Bought Together - Organic Hair Dye - It's Pure Organics Herbal Hair Colour Chestnut - Organic Amla Powder - 1.10 lbs (17.64 oz) | Amalaki, USDA Organics, Non-GMO, Kosher, Halal - 100% Raw and Natural, by SHOPOSR --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.fi/products/48737822-chestnut](https://www.desertcart.fi/products/48737822-chestnut) --- *Product available on Desertcart Finland* *Store origin: FI* *Last updated: 2026-04-23*