---
product_id: 503758923
title: "e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml"
brand: "e.l.f."
price: "€ 26.05"
currency: EUR
in_stock: true
reviews_count: 13
category: "E.L.F."
url: https://www.desertcart.fi/products/503758923-e-l-f-power-grip-primer-4-niacinamide-gel-based
store_origin: FI
region: Finland
---

# 4% Niacinamide brightens & evens skin Gel-based hydrating formula Sticky texture locks makeup all day e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml

**Brand:** e.l.f.
**Price:** € 26.05
**Availability:** ✅ In Stock

## Summary

> 💖 Lock your glow, own your day with e.l.f. Power Grip Primer!

## Quick Answers

- **What is this?** e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml by e.l.f.
- **How much does it cost?** € 26.05 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/503758923-e-l-f-power-grip-primer-4-niacinamide-gel-based)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Glow & Grip in One:** Hydrating gel primer that locks makeup with a radiant, dewy finish
- • **Universal Radiance:** Translucent formula works seamlessly on all skin tones—no filter needed
- • **Effortless Application:** Smooth gel texture blends easily with fingertips for a flawless base every time
- • **Clean & Conscious Beauty:** 100% vegan, cruelty-free, and free from parabens & harmful chemicals
- • **Skin-Loving Niacinamide Boost:** 4% niacinamide visibly evens skin tone and reduces dullness for a fresh look

## Overview

e.l.f. Power Grip Primer + 4% Niacinamide is a gel-based, hydrating face primer designed to brighten and even skin tone while providing a sticky, long-lasting grip for makeup. Suitable for all skin types and tones, this vegan and cruelty-free formula delivers a radiant, dewy finish without harmful ingredients, making it a top-rated essential for flawless, all-day wear.

## Description

"What is this: a sticky gel based face primer enriched with 4% niacinamide to even out skin tone and brighten when gripping makeup. WHY YOU'LL LOVE IT: Gel primer formula with sticky texture grips makeup for long-lasting wear enriched with 4% niacinamide to even out and brighten skin tone. Gives the skin a christening, radiant finish. Translucent foundation works on all skin tones. 100% vegan and cruelty Main Ingredients Niacinamide (4%): evens skin tone and brightens the look of dullness. Ideal for: oily, normal All, dry and combination skin types Your skin's future looks bright - Your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to even out and brighten skin tone while you grab your makeup. This gel-based formula prepares your complexion and primes for applying makeup while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes completely clear and creates a dewy finish. All e.l.f. Products are of phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty and Leaping Bunny certified. Because kindness is chic."

Review: Perfection - This primer is perfect, it hydrates and grips, exactly as described.
Review: Great Value - Although the quantity is small, the primer is high quality and it is a great value for money. Would highly recommend this primer.

## Features

- MAKEUP PRIMER & SKIN CARE: The future of your skin looks rosy - your favorite sticky AF Power Grip foundation is now enriched with skin-friendly niacinamide, which evens out skin tone and gives makeup long-lasting effect.
- SMOOTHES & BRIGHTENS THE COMPONENCE: Niacinamide smooths and brightens the appearance of dullness, while the gel-like formula of the Power Grip Primer with sticky texture holds makeup for long-lasting hold.
- Provides a dewy finish: this foundation is ideal for all skin tones, it applies completely clear and provides a dewy, radiant finish.
- Application: apply the foundation evenly to the face before make-up and tap it into the skin with your fingertips. The warmth of your fingers allows the product to blend into the skin and ensures an even application. Wait 30 seconds before applying your makeup.
- Skin-friendly ingredients: All e.l.f. Products are made with skin-friendly ingredients, without any harmful substances - and all for a good price. All e.l.f. Products are 100% vegan and cruelty free.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BQQS5GBQ |
| Best Sellers Rank | #404 in Beauty ( See Top 100 in Beauty ) #1 in Foundation Primers |
| Brand | e.l.f. |
| Brand Name | e.l.f. |
| Container Type | Tube |
| Country as Labeled | United States |
| Country/region of origin | United States |
| Coverage | Facial Primer |
| Customer Reviews | 4.4 out of 5 stars 49,412 Reviews |
| Finish Types | Luminous |
| Global Trade Identification Number | 00609332815179 |
| Item Dimensions | 24 x 40 x 145 millimeters |
| Item Form | Gel |
| Item Volume | 24 Milliliters |
| Item Weight | 41 Grams |
| Item form | Gel |
| Manufacturer | e.l.f. Beauty |
| Material Features | hydrating |
| Material Type Free | Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and cruelty free |
| Number of Items | 1 |
| Package Type Name | Bottle" or "Tube |
| Package information | Tube |
| Product Benefits | Even Toning |
| Product benefits | Even Toning |
| Skin Tone | All |
| Skin Type | All |
| Skin type | All |
| Specialty | illuminator |
| UPC | 609332815179 |
| Unit Count | 24 Milliliters |

## Product Details

- **Brand:** e.l.f.
- **Item form:** Gel
- **Package information:** Tube
- **Product benefits:** Even Toning
- **Skin type:** All

## Images

![e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml - Image 1](https://m.media-amazon.com/images/I/619y+NpzrTL.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: Can you use this before a powder foundation or would it be to sticky for a powder?**
A: It is very sticky, or grippy.. if that's a word. I have only tried with light to medium coverage foundation and concealer, then set it all when in done with a fine powder. But not with a powder alone.

**Q: Can this help the appearance of pores???**
A: While results may vary by individual, niacinamide can be helpful in improving the appearance of enlarged pores and the primer evens out skin tone and brightens!

**Q: How would I know which one to buy?**
A: It depends on what you're trying to achieve. The e.l.f primer + 4% niacinamide, evens out skin tone and brightens the look of dullness. The other e.l.f power grip primer contains hyaluronic acid, that helps skin retain moisture for a plump complexion.

**Q: Is this product Noncomedogenic?**
A: We take pride in the fact that our products are designed to help you look and feel your best.  e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors.  Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfection
*by K***O on 9 February 2026*

This primer is perfect, it hydrates and grips, exactly as described.

### ⭐⭐⭐⭐⭐ Great Value
*by D***S on 4 February 2026*

Although the quantity is small, the primer is high quality and it is a great value for money. Would highly recommend this primer.

### ⭐⭐⭐⭐⭐ Good for sensitive skin like mine
*by C***Y on 7 February 2026*

Yes I love this product, it doesn’t irritate my skin since I have a sensitive skin.

## Frequently Bought Together

- e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand

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**Shop now:** [https://www.desertcart.fi/products/503758923-e-l-f-power-grip-primer-4-niacinamide-gel-based](https://www.desertcart.fi/products/503758923-e-l-f-power-grip-primer-4-niacinamide-gel-based)

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-03-15*