---
product_id: 55201932
title: "The Second Bounce Of The Ball: Turning Risk Into Opportunity"
brand: "ronald cohen"
price: "€ 43.21"
currency: EUR
in_stock: true
reviews_count: 8
category: "Books"
url: https://www.desertcart.fi/products/55201932-the-second-bounce-of-the-ball-turning-risk-into-opportunity
store_origin: FI
region: Finland
---

# The Second Bounce Of The Ball: Turning Risk Into Opportunity

**Brand:** ronald cohen
**Price:** € 43.21
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Second Bounce Of The Ball: Turning Risk Into Opportunity by ronald cohen
- **How much does it cost?** € 43.21 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/55201932-the-second-bounce-of-the-ball-turning-risk-into-opportunity)

## Best For

- ronald cohen enthusiasts

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## Description

Review
        	
        	
        		
        		
	        		
						
			        		A most valuable and instructive bible about how to move your enterprise forward and manoeuvre past early limitations and obstacles&#x2015;FORBESThe book sets out the principles of successful entrepreneurial behaviour - a detailed cookbook, making Cohen the Delia Smith of the entrepreneurial world&#x2015;NEW STATESMANOne of the best books written on entrepreneurship in recent years&#x2015;FINANCIAL TIMESA tour-de-force covering both the economic history of entrepreneurship and private equity...and real, experience-based stories about successes and failures that are designed to make the reader assess their own entrepreneurial potential&#x2015;BUSINESS ECONOMIST
						    	
					    	
						
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        		About the Author
        	
        	
        		
        		
	        		
						
			        		Sir Ronald Cohen came to Britain from Egypt at the age of eleven; after winning a scholarship to Oxford and becoming president of the Oxford Union he attended Harvard Business School. As well as founding Easdaq, he founded the Apax Group in 1972, of which he is now chairman. He was knighted in 2001.
						    	
					    	
						
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## Images

![The Second Bounce Of The Ball: Turning Risk Into Opportunity - Image 1](https://images-na.ssl-images-amazon.com/images/I/51mGv0EsT8L.jpg)
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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Skeptical at First, but Couldn't be Happier about the Book/Purchase
  

*by J***K on September 25, 2016*

At first I was skeptical of this book after reading several reviews saying that it is only full of tired business cliches.However, I couldn't have been more pleasantly surprised.Although there are certain quotes you may have heard before, Sir Ronald Cohen goes into great detail as to specific applications of his knowledge interwoven with stories that will drive the point home.I read this book cover to cover within 24 hours.I plan to read it again soon as there are plenty of nuggets of wisdom.Some of the concepts are higher level, but I would recommend the book as a must-read for all would-be and current entrepreneurs.

### ⭐⭐⭐⭐⭐ 







  
  
    Real business advice, from a real entrepreneur, with real experience
  

*by T***S on May 29, 2013*

So often you read books on enterprise, start-ups and on business leadership that are written by people who have done well but perhaps basing their writing on a single achievement or success early on in their career. Cohen provides learning based on a breadth and depth of experience that I have seen in few other publications of this nature, and provides it in a way that is relevant to any business today that operates in the real world. In other words, this work goes beyond the hype of contemporary start-ups. Reading it is like having a frank conversation with Cohen in the pub over a few beers.

### ⭐⭐⭐⭐⭐ 







  
  
    Excellent and Inspirational: The Rewards of Always Doing Things with Impeccability
  

*by P***R on August 30, 2011*

What an absolute pleasure it was to read this book by Sir Ronald Cohen.  I have highlighted key passages throughout the book.  I have notes crammed into the margins.  It is a complete treasure trove of gems, insights and witticisms on the way to world class entrepeneurship.  Thank you Sir Ronald for sharing the wealth of your experience and knowledge in such a commonsense, readable and practical way.Another great book I would recommend is The Most Important Thing: Uncommon Sense for the Thoughtful Investor (Columbia Business School Publishing)

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*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-03-14*