---
product_id: 58683697
title: "Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 11.11, Venice"
brand: "l'oreal paris"
price: "€ 36.38"
currency: EUR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.fi/products/58683697-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting
store_origin: FI
region: Finland
---

# Precious flower oils for luminous shine Permanent, fade-defying colour Includes nourishing colour lock conditioner Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 11.11, Venice

**Brand:** l'oreal paris
**Price:** € 36.38
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your ultimate cool blonde glow with L'Oreal Preference!

## Quick Answers

- **What is this?** Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 11.11, Venice by l'oreal paris
- **How much does it cost?** € 36.38 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/58683697-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Optimal Grey Coverage:** Seamlessly covers grey hair while lifting natural tones for a flawless, youthful finish.
- • **Effortless Application:** Easy-to-use gel formula with clear step-by-step instructions ensures mess-free, professional results every time.
- • **Fade-Defying Brilliance:** Experience up to 8 weeks of vibrant, multi-tonal colour that refuses to fade.
- • **Complete Colour Care Kit:** All-in-one box with colourant, developer, colour lock conditioner, and protective gloves for salon-quality results at home.
- • **Luminous Cool Crystal Blonde:** Translucent gel formula enriched with precious flower oils for radiant, natural-looking cool blonde tones.

## Overview

L'Oreal Paris Preference 11.11 Venice is a permanent hair dye designed for professional-quality, fade-defying colour with optimal grey coverage. Its translucent gel formula infused with precious flower oils delivers luminous cool blonde shades enriched by a nourishing colour lock conditioner that preserves shine for up to 8 weeks. The complete kit includes developer, colourant, conditioner, and gloves, making it easy to achieve multi-tonal, natural-looking results at home.

## Description

Product Description L'Oreal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Ingredients "1242510 - Colourant Gel: Oleic Acid, Aqua / Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2, 4-Diaminophenoxyethanol HCL, Mea-Laureth Sulfate, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance (F.I.L. C234463/1), 1171216 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202319/2), 1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.I.L. C232981/1), 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.I.L. C234136/1)" P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Use gloves and pour the coloring bottle into the developer bottle and shake to stir evenly. 2. Apply the colour and leave for the recommended time. 3. Follow with conditioner and rinse. Safety Warning For external use only. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more

Review: Stunning shade - I LOVE THIS COLOUR!!! 😍😍 absolutely my go to from now on!!
Review: Very good - My hair is salt and pepper- about 45% grey and a natural level 7. It was highlighted about a year ago and since then I’ve used a level 8 ash blonde box dye colour to cover the roots but this left my hair very yellow. The grey/white hair I have is patchy and I wanted to blend this further and minimise the yellow tones so I choose the preference platinum blonde level 11 to see how it might look. Product was very easy to use and not messy at all. I concentrated the coverage on my grey/level 7 roots and brought the rest of the mixture through to the length of the hair, rinsing after 45 minutes. I was pleasantly surprised by the results to be honest. The root coverage is perfect, it lifted beautifully without any orange tones, blending nicely with the grey to a multi tonal look. I’m not a hairdresser but I do know that the developer in a box dye will lift virgin hair. I’d say my roots are now level 9/10 with the grey being 10+ This has saved me a lot of money as my highlights usually cost around £70 for a half head, I just wish I’d discovered this dye 2 years ago as I would’ve saved me a packet. Anyway, I’m a happy bunny now as my hair looks and feels great! Hope this helps anyone like me who is on the rollercoaster transition to the dreaded grey!

## Features

- Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves
- Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results
- Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse
- Creates lustrous fade-defying shades with light-reflecting colours for a pure blonde, Includes a nourishing colour lock conditioner
- Contents: 1x L'Oréal Paris Preference permanent hair colour in 11.11 Venice, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0756HY2NL |
| ASIN  | B0756HY2NL |
| Best Sellers Rank | 3,329 in Beauty ( See Top 100 in Beauty ) 48 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Country of origin | United Kingdom |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,550) |
| Customer reviews | 4.4 4.4 out of 5 stars (4,550) |
| Date First Available | 28 Aug. 2017 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Gel |
| Is discontinued by manufacturer  | No |
| Item model number  | 3600523017997 |
| Manufacturer  | L'Oréal |
| Manufacturer contact | L'Oréal Paris, London, W6 8AZ |
| Product Dimensions  | 9.4 x 6.5 x 17.2 cm; 200 g |
| Product Name | L'Oreal Preference Permanent Hair Dye, 11.11 Ultra-Light Cool Crystal Blonde |
| Units | 1.0 count |
| Volume | 287 Millilitres |
| Weight | 0.3 g |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** 11.Very Light Crystal Blonde
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Allergy-free
- **Material feature:** Gel with flower oils
- **Number of items:** 1
- **Package information:** Bottle
- **Unit count:** 1.0 count

## Images

![Preference Hair Dye, Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant, Salon-Inspired Results, Shade: 11.11, Venice - Image 1](https://m.media-amazon.com/images/I/71v83Pj+miL.jpg)

## Questions & Answers

**Q: I have light brown hair will it work?**
A: does this vivids range cover grey hair? it's not said anywhere

**Q: I have bleached by hairdresser hair with now dark brown roots a couple of inches showing will this cover roots without them being yellow/copper colour**
A: No you’ll end up with two different colours which will be very noticeable in daylight. To avoid that and use this particular brand you’ll need to start off with one colour throughout. All High Street boxed colourants cause this affect they don’t have the ability to blend

**Q: Do you use the conditioner once a week**
A: I usually wash my hair every 4 days of so and just put a bit of this conditioner on the ends

**Q: If I have brown hair, should I lighten it first or can I just use the ginger box dye straight away?**
A: You dont need to lighten it first. Mine is dark brown and the result was as on the box

## Customer Reviews

### ⭐⭐⭐⭐⭐ Stunning shade
*by M***A on 21 December 2025*

I LOVE THIS COLOUR!!! 😍😍 absolutely my go to from now on!!

### ⭐⭐⭐⭐⭐ Very good
*by A***R on 7 July 2022*

My hair is salt and pepper- about 45% grey and a natural level 7. It was highlighted about a year ago and since then I’ve used a level 8 ash blonde box dye colour to cover the roots but this left my hair very yellow. The grey/white hair I have is patchy and I wanted to blend this further and minimise the yellow tones so I choose the preference platinum blonde level 11 to see how it might look. Product was very easy to use and not messy at all. I concentrated the coverage on my grey/level 7 roots and brought the rest of the mixture through to the length of the hair, rinsing after 45 minutes. I was pleasantly surprised by the results to be honest. The root coverage is perfect, it lifted beautifully without any orange tones, blending nicely with the grey to a multi tonal look. I’m not a hairdresser but I do know that the developer in a box dye will lift virgin hair. I’d say my roots are now level 9/10 with the grey being 10+ This has saved me a lot of money as my highlights usually cost around £70 for a half head, I just wish I’d discovered this dye 2 years ago as I would’ve saved me a packet. Anyway, I’m a happy bunny now as my hair looks and feels great! Hope this helps anyone like me who is on the rollercoaster transition to the dreaded grey!

### ⭐⭐⭐⭐⭐ Much better than expected, although leaves the hair a touch thirsty
*by K***B on 20 July 2017*

Much better than I was expecting! Previously I'd had dark red hair for many years, and after using a colour stripper and being ginger for a while I used some bleach to lighten out the orange. Obviously it then went that nasty bleach yellow so I decided to try this. The colour of my hair now is a natural looking light blonde, lighter than my natural colour which is a dark blonde/light brown colour (my roots were quite long). My natural hair from the roots has lightened a couple of shades and the previously dyed, bleached and everything else hair almost matches it, blending in really well and evening out any patchy bleach job patches, no yellow or orange tinges. The product smells extremely strong though, worse than the bleach, really makes your eyes water, and leaves your hair relatively dry. The conditioner provided is good but still leaves the hair thirsty. (No it's not dry from the bleach, coconut oil was used before and after so the bleach didn't actually dry my hair out and I left it a few weeks before trying this) All in all it's worked really well in my case.

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 11.11, Venice
- L'Oréal Paris Préférence Le Blonding Acidic Toner, Post Bleach Treatment with no Ammonia, Long Lasting Anti-Brassiness, Platinum Ice 01
- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, up to 9 Levels of Lift, Extreme Platinum

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.fi/products/58683697-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting](https://www.desertcart.fi/products/58683697-preference-hair-dye-luminous-permanent-rich-hair-colour-long-lasting)

---

*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-02-04*