---
product_id: 61806537
title: "Introduction to Programmatic Advertising"
brand: "dominik kosorin"
price: "€ 42.37"
currency: EUR
in_stock: true
reviews_count: 8
category: "Books"
url: https://www.desertcart.fi/products/61806537-introduction-to-programmatic-advertising
store_origin: FI
region: Finland
---

# Introduction to Programmatic Advertising

**Brand:** dominik kosorin
**Price:** € 42.37
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Introduction to Programmatic Advertising by dominik kosorin
- **How much does it cost?** € 42.37 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.fi](https://www.desertcart.fi/products/61806537-introduction-to-programmatic-advertising)

## Best For

- dominik kosorin enthusiasts

## Why This Product

- Trusted dominik kosorin brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Introduction to Programmatic Advertising

## Images

![Introduction to Programmatic Advertising - Image 1](https://images-na.ssl-images-amazon.com/images/I/41UhTJYlzcL.jpg)
![Introduction to Programmatic Advertising - Image 2](https://images-na.ssl-images-amazon.com/images/I/31lGvgvdqRL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great for those in marketing or ad tech
            
*by C***E on 7 June 2018*

Great to read for anyone who is new to programmatic or just anyone who'd like a refresher.As I was reading the fundamentals of programmatic it helped me connect some of the dots with more advanced concepts which I encounter in work so also useful if you've been involved with ad tech.
  

### ⭐⭐⭐⭐⭐ Five Stars
            
*by S***E on 9 August 2017*

Great overview of programmatic.
  

### ⭐⭐⭐⭐⭐ Review of the book “Introduction to programmatic”
            
*by A***R on 30 June 2016*

The book Introduction to programmatic is very understandable. It describes all parts of the programmatic ecosystem. The author describes not only the basics, but also practice in using and the usual issues. There is information about DSP, SSP and DMP and their links and common usage in the book. There are basic descriptions of frauds, changing data between systems, visibility issues and other main points of programmatic. I can recommend the book to all people who want to look into the complexity of the programmatic ecosystem.
  

## Frequently Bought Together

- Introduction to Programmatic Advertising
- Ad Serving Technology: Understand the marketing revelation that commercialized the Internet

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---

*Product available on Desertcart Finland*
*Store origin: FI*
*Last updated: 2026-02-21*