Promotion in the Merchandising Environment 2nd edition

I think this is good for the person who begin to learn market this area. They can get starting with it. Here are some parts of content I think that are clearly to make sence what the marketing doing. such as Role and Structure of Promotion , Consumer behavior, promotion organization etc.

great product and fast delivery

Great book if you want to understand how fashion works business-wise. Comprehensive structure, demonstrative examples, intelligible language and all in all a very delightful book to read.

Just as requested