Prisoner & the Penguin: And 75 Other Marketing Stories

The telltale sign that I am enjoying a book is that I bend the corners of the pages and scribble notes to make it easier to find things again in the future. My pristine copy of The Prisoner and the Penguin emerged from my tube journey with it looking like it had been vandalised, such was the extent of my interaction! I enjoyed the stories immensely and will be re-using many of them in the future because they illustrate so many important lessons in a simple and memorable way. I appreciate the underlying premise to this book that a good story and a few simple questions can be a great catalyst for reflection and change.

As someone not connected with marketing I was fascinated by these little stories. Should soon qualify as a Penguin classic!