Dawn: The Career of the Legendary Fashion Retailer Dawn Mello

If you are into Fashion Business, including retail, you going to like it because you will learn about new ways to promote brands and stores.

This is a beautifully written biography of the woman who not only transformed Bergdorf Goodman into the crown jewel of retail stores in the world but also turned around Gucci, a company whose image had been badly tarnished. Along the way she launched the careers of multi-talented Tom Ford, designer Michael Kors, Richard Lambertson & many others. Pictures in the book are beautiful & getting to know Dawn Mello by reading this book is a pleasure and not to be missed.