The Linked Photographers' Guide to Online Marketing and Social Media

It was just what I wanted.

I found a recommendation for this book on John Harrington's blog. I have admired John's business acumen for years so I thought this would be a good purchase. I was right. The chapters are well laid out and easy to understand. This book is especially critical for any professional photographer over 40 that has struggled to understand this new, seemingly impersonal, digital networking / marketing age. The covers have been pulled back with this book.

Online marketing and Social Media needs to be an integral part of all businesses today but the question that many businesses ask themselves is "How do I get started?" There are so many books written about Social Media and Internet Marketing that it is hard to decide which one to select. If you are just getting started in this Web 2.0 arena, I would suggest you pick up Lindsay Adler and Rosh Sillars' book The Linked Photographers' Guide to Online Marketing and Social Media.Don't let the title "The Linked Photographer" deter you from picking up this book and using it as guide to begin your Online Marketing. You could substitute the title with "The Linked Web Designer", "The Linked Entrepreneur", or "The Linked Small Business Owner". Adler and Sillars' niche is photography so of course there are some pages that are more relevant for photographers but so much of the information is relevant for all businesses..If you are just starting out with Social Media and you don't want to buy a lot of books, this one covers how to get started with a blog and explanation of popular Social Media sites -- Twitter, Facebook, 4Square, Flickr, LinkedIn, YouTube -- enough to get you started!

This book took me much longer than expected to read. I went through it with a highlighter and page tags that soon looked like so many feathers. It is deep, detailed, thorough beyond belief...and IMPORTANT. There is so much to know in this new age of marketing, and having this in the past would have saved a lot of time making hard-won discoveries made on my own. I too will keep it next to the computer as reference for how-to's as well as tools, sites, and gurus I didn't know about.For those who think this is only for beginners, please look again. Rosh and Lindsay's book will amaze you! I don't know how they managed to finish such a thing, it's like an encyclopedia. I will certainly enthusiastically also refer non-photographers to it, as a primer on what currently exists to market your business (though they will be envious that is specifically targets photographers' interests). I am stunned and oh-so-grateful for the excellence of this book. Congratulations to the authors on a vital, professionally-presented manual. I LOVED IT! The best marketing money anyone could spend this year. BUY IT! Very inspiring and informative.

I can't recommend this book enough. I don't understand why there aren't many more reviews on it. Everyone interested in marketing via the social media world needs to read this book. Regardless, of whether you are a photographer or not - this book is your go too resource. The authors obviously did a lot of research in preparing and writing this book. The book is well written, organized and covers everything you need to know. It's easy to comprehend for the social media "beginner". This guide has a wealth of references, websites and more resources. I appreciate all the interviews and real-life experiences of what worked and what did not work for some very successful individuals. I have read this book once and I am already putting into action the author's recommendations and advice. It's working for me. There was so much to learn in this book - I will be reading it a second time. I will most definitely keep it as my go-to reference for marketing and social media.

I love this book because the steps, tips, and tricks in getting linked is so in here and it's real. I have this on my iPad and it's a THING-TO-DO to get linked in each day. Pick a chapter and focus on those tips and steps. You will get closer and closer with online marketing and being linked in on all social media. Your website will generate more traffic. This is a must have and a must read (each day). The concept, the simplicity, and the illustrations in this book is awesome!You must get this if you have a blog, website, and love all thing about photography. It will help you bridge together your style, your audience, and your photography in one place online!

This book covers all the areas of Social Meadia in a general way for photographers.I have read previous books, and they aimed more at one type of photography - like weddings.I am not a wedding photographer and therefore really liked the way this info was presented.It does not matter what type of photography you are in, this is a great guide.As would be expected the material is not entirely up todate, but still covers the basics very throughly.It is a must have for anyone in photography that is looking to get move involved in Social Media. Great for beginners and offers tips for those who are already involved in Social Media to help increase your exposure and business.

I rated this a 4-star because it is, in my opinion, the best book of its kind I have read and delivers what it promises: Online Marketing and Social Media. A must have book for photographers seeking to promote their work on the internet.

The book was delivered in great condition. I found this book really interesting with loads of great tips on how social media is the way to go for not only photographers but for anyone looking to start or expand their business that have a website.Having read a part of the book I was socialising with friends one night when I got speaking to a professional photographer he mentioned to me that he uses social media all the time and that is where the majority of his work comes from. What he was saying to me was what I had been reading in this book. I am now putting into practice what I have read in the book and hopefully I will see some results - not for the want of trying.

A fantastic book for all new and old freelancers alike.Simple to follow and easy to just pick out the bits that are applicable to you and your business.High recommended

this book does open your eyes on many simple measures of running your business and simply getting up there with step by step instructions. Have to have one, absolutely recommend, great book and excellent services!

A great addition to my library.

Un'accozzaglia di nozioni sui social che chi li utilizza già conosce. Niente a che vedere con la fotografia ma una specie di manuale d'uso per fb, twitter etc.