Selling The Intangible: Turn Your Knowledge into Income. Generate Predictable Profits. Build a Wildly Successful Digital Product Business. Paperback – March 3, 2021

I liked Meera’s no nonsense approach.She is generous with her knowledge and she writes in a way that makes the readers feel they’re in a room with her. I recommend this and all of her other books. She’s a very prolific author.

"Selling the Intangible" by Meera Kothand provides a comprehensive guide for navigating the challenging terrain of creating and selling digital products. The book addresses common struggles, offering practical insights for those who have experienced product failures or are venturing into the realm of digital products for the first time. With a focus on core components and a holistic strategy, Kothand introduces bite-sized strategies and pro tips to serve as a roadmap for success. The book covers crucial topics such as perpetual customer journeys, creating the right digital products for different business growth stages, and the secrets to winning offers. It answers pertinent questions about product timing, choosing platforms, and the role of webinars in funnels. "Selling the Intangible" is a valuable resource for anyone considering or recovering from the challenges of digital product creation, making it a must-read for those seeking a successful and sustainable business model.

Even though I knew the basics from reading Meera's 300 Emailing Tips and the Content Provider, I appreciated once again how Meera simplifies her tips for this future entrepreneur. The chapters are very organized and visuals help aid in comprehending what can be a very overwhelming process to start from. She consistently reassures readers that starting your online product need not be so complicated (particularly with launches), which I really appreciate in each of her books. Thank you for this latest one, Meera!

This book is a great read, great breakdown. I highly recommend it. It is very practical and gives tons of real examples.

Meera really gets to the heart of the issue. No fluff, just practical strategies, examples and gudance.And this is a quick, easy read to get you taking action in no time!

I liked the beginning half a lot. I think it will be very useful in creating digital products. However, the detail provided began to taper off towards the end. For example, their is not much information given about setting up a prelaunch or the sales phase. It's all basic information. I liked that the creation of the product had a lot of detailed information so the book is good for that. The book is not good for what to do after you've created that product. You will have the basic steps for this but that is all.

Great How-to’s and gotcha primer for new entrants to this lucrative but challenging, still-emerging space. Author has solutions and guidance for addressing the myriad challenges you will face. And is a legitimate and practiced executor of this grade. DC

I haven't even finished the book (I'm about halfway) and I'm, once again, blown away by how much good, relevant, useful information Meera packs into her books. She is so generous with her knowledge and shares it in such a friendly way. Even if marketing makes you want to run the other way screaming, Meera will change that for you. I love her 'Stage Map'. Honestly, I love everything abut her work. And this book. And I'm finally in a place where I can begin to put it to work in my business. If you're an online entrepreneur and you want to sell things, even if you're not quite ready to yet, buy her books. Buy this book. Buy them all. They're priced to sell and they contain magic. Thank you, Meera!

É sem dúvidas um livro que entrega o que promete, muito melhor que cursos de influenciadores do Brasil. A Meera consegue criar uma boa linha de raciocínio, a didática é impecável (principalmente nos esquemas de montagem de curso) e ela aborda o ponto central de qualquer infoprodutor, a mentalidade sobre o processo.Li pelo Kindle unlimited e fiz questão de comprar o livro ao fim da leitura.

I don't know how she does it, but I get significant lightbulb moments with every resource, boosting sales and allowing me to best serve my audience.In Selling the Intangible, I was finally able to connect the customer journey with creating perfect, tailored products. My notebook is full of exciting ideas, I can't wait to start!

"Das nicht Greifbare verkaufen" - Selling the Intangible - ist das neueste Buch von Meera Kothand und genau wie ihre anderen Werke ist es ein Rundum-Sorglos-Paket, das keinen Aspekt der digitalen Produkterstellung außer Acht lässt. Mehr noch, mit diesem Buch habe ich erstmalig von Grund auf verstanden, wie eine gute Strategie für mein Business aussieht - dass ich vor allem mit einem durchdachten Produkt-Ökosystem starten muss, damit mein Angebot kein Flickwerk ist.Die Autorin warnt eindrücklich davor, als Anfänger gleich mit einem digitalen Kurs in die Welt des passiven Einkommens zu starten - das Scheitern ist vorprogrammiert. Vielmehr schlägt sie eine kluge Schritt für Schritt Strategie vor und für den Anfang erst einmal kleine eBooks oder andere supereinfache digitale Produkte heraus zu bringen, um den Markt zu testen. So kann man vermeiden, ewig im "creation-mode" stecken zu bleiben und schlimmstenfalls am Bedarf vorbei produziert zu haben.Im Buch ist ein Link enthalten, der zu einem opulenten Bonus-Arbeitsbuch führt. Dort ist das gesamte "framework" - der Rahmen für eine erfolgreiche digitale Business-Strategie auf wenigen Seiten eingedampft. Die Krönung ist der 10-BLOCK PRODUCT LAUNCH SKETCH PLAN, der ein wenig an den Business Canvas erinnert - und als Bonusbonus: im PDF ist es eine ausfüllbare Seite. Damit hast du deine gesamte Digitalprodukt-Strategie auf einer einzelnen Seite!Meera Kothand ist für mich die Queen des Online Business, all ihre Bücher sind praktikable Anleitungen voller Expertenwissen und funktionierenden Plänen. Dieses neue Buch ist keine Ausnahme. Es ist die komprimierte Essenz dessen, was man wissen muss, um sein Wissen und sich selbst als Experten mithilfe von Online Produkten zu verkaufen.

I'm a huge fan of Meera's books and have found great value in them. Her latest book, Selling the Intangible, takes you through the nuts and bolts of learning how to set up and launch your digital products in a successful manner.As always she goes into great depth and detail from how to design your product to learning how to write sales pages and set up evergreen launches.There are a few things that I don't personally practice and which she recommends in the book such as tripwires, sales funnels and the scarcity mindset. I believe it's possible to sell products without those concepts.However ,I'm also of the belief that you must try what works for you and then decide if you'd like to continue down that path.This book is worth the read and definitely worth many times the price.

I was already familiar with the amazing writing style and quality content that Meera Kothand provides (I have read her excellent book "The One Hour Content Plan") and I was not disappointed by her new book.After watching and reading a lot about digital products, I see everywhere the same message, i.e. digital products are easy to create and generate a lot of money within a very short time.I was happy to read this book and see that finally, somebody tells the truth. Digital products not only need a concrete plan and strategy but also take time.She debunks other myths as well and provides her views via her own experiences and mistakes.Through her book, she gives specific advice and information on major topics such as how to create your strategy based on your situation (if you already have clients, etc.), how to create your offer or adapt your existing one, how to launch, how to automate it.I also loved the fact that she replies to hot questions like "how soon is too soon to add a product" (it was a major question for me as a brand-new blogger who learned that has to spend at least 6 months on writing blog posts), she gives case studies with audience pain points and precise suggestions to create digital products, etc.Overall, I highly appreciated and fully recommend her book. I'm eager to implement everything I learned and start creating my own digital products!