Job Search & Career Building Workbook: 2016 Edition - Mastering the Art of Personal Branding Online via Blogging, LinkedIn, Facebook, Twitter & More Paperback – May 12, 2016

This book is about more than getting a job, it’s about personal branding online and attracting the right ‘customers’ or hiring agents in the current market.Jason shows you the way with his book and the interactive pages online he created, with examples from others as a warning.The beauty of this installment by Jason is that you can use it for other ‘branding’ endeavors as well, not just job hunting.One of the best things about this book – it’s current!One of the worst things about this book – it’s a lot of information to go through.In my first pass through, I noted some things I really appreciate…*p.6 Jason spells it out: Who this book is for – someone looking for ‘inbound’ online exposure for personal branding.*p.7 His approach is imminently practical: Find the intersection between your dream and the needs in the market*p.9 He also covers Who it’s not for – this book won’t help you ‘find yourself’ you must have a pretty good idea about what you would like to do in your job or business already.Jason recommends you ‘Google’ and ‘Twitter’ and ‘Facebook’ and so on… yourself to learn what is found in a search about you. Is that what you want a customer/hiring manager to see?He delves into the ways to change your online image.As with his other books, he offers ‘To Dos’ and links to pages online in this book where you can find the content to help you take charge of your personal brand online.I recommend you go through the book once then delve into areas you want to work on the most in the order of your choosing.It’s a great investment in yourself so check it out today!Job Search & Career Building Workbook: 2016 Edition - Mastering the Art of Personal Branding Online via Blogging, LinkedIn, Facebook, Twitter & MoreWhile I was offered a copy to review, the opinions I expressed here are my own.

What can I say? Jason McDonald's books are some of the best bar none. I have some of his other marketing books and love every one. They are a wealth of information! What I find interesting is that even though they share some the of the same advice, and overlap some in subject matter, there is ALWAYS a lot of new information in each book written. You need to read the title of this book, because Mr. McDonald elaborates on each social media platform in depth. His books contain links to his website where you can register free to get dozens of free worksheets to help you pull it together in order to manage and take control of your social media marketing efforts.I'm about to graduate with a BA within six classes, and preferably work from home. I'm actively working on learning to build my brand both through my private website and social media. I am learning tons of things I never knew (thought I knew a lot, but apparently not enough); the best part is that is doesn't take a lot of money to do these things, just time and patience (time is my most needed commodity at this point, but I'll get there).Buy this book and get the links and tons of information you need-you won't regret it. I dare you to buy it and NOT find something you don't like about it!I am receiving a small compensation for this book review, however, I would have done it free in a heartbeat. I have purchased another title of his without compensation and loved it, as I do all his books. I also purchased this Kindle, in addition to the paperback received free because I wanted to have access to it on my phone when waiting on doctor's appointments, etc. It's that good.

Job Search & Career Building Workbook: 2016 Edition - Mastering the Art of Personal Branding Online via Blogging, LinkedIn, Facebook, Twitter & More After reading this book I immediately passed it on to a grandson who has been actively but unsuccessfully looking for employment. The down to earth common sense manner in which this book is written is so refreshing yet so expected from a Jason McDonald publication. The information on using social media as a tool for job searching is invaluable and such a plus for the younger generation who already spend a good amount of time on social media for entertainment. This is not a boring how-to manual but an informative job search tool that is surprisingly humorous. The website links to additional free worksheets is a plus. This book is so beneficial in instructing you how to brand and market yourself online. This workbook is a must read for anyone looking for employment or looking to reinvent themselves in a new career direction. Thank you Jason McDonald. I received this workbook for free in exchange for my honest and unbiased review however my review would have been the same had I purchased it.