TikTok Marketing for Viral Sales: A Young Girl's Guide to Blowing Customers' Minds (TEENAGE GIRLS AND BUSINESS) Paperback – December 13, 2020

TikTok Marketing For Viral Sales is a clear, concise guide to optimizing TikTok accounts for brands and businesses. TikTok is a social media app that enables people to create videos about music, dance, challenges, magic tricks, comedy, etc.According to the author, there is no limit to the kind of videos that can be created. By August 2020, TikTok surpassed 1 billion downloads (less than 4 years after its creation).Reasons For TikTok's Popularity:1) Uniqueness2) Ease of Use3) People's Love for Music4) Addictive Algorithm5) Celebrity Endorsements & Marketing6) Ability to Create New Internet CelebritiesWhy You Should Care About TikTok:1) Biggest marketing opportunity in the world2) Fastest social media app in the world, highest engagement rates3) World-class talent and content4) Unique algorithm that optimizes toward creativityTikTok Is Great For The Following Industries:1) Entertainment2) Photography & Videography3) Cosmetics4) Fashion5) Jewelry6) Candles7) Cakes3 Ways To Use TikTok As a Business:1) Run ads2) Grow organically3) Use influencersHow To Write Your TikTok Bio:1) Look at people in your industry for inspiration2) Identify your business personality3) Keep your target audience in mind4) Decide what you want people to know about your brand/businessTypes of TikTok Videos:1) Recreation: intended to relax, entertain, pass along an important message2) Reaction: responses to events and/or other people's posts3) Relatable: shows a connection to others4) Tutorial: teaches something in less than 60 seconds5) Behind the Scenes: everyday tasks, workplace, tours, testimonials, etc.Vital Elements of a TikTok Post:1) Titles & Text2) Sounds/Songs3) Effects4) Descriptions5) Relevant HashtagsOther TikTok Tips:1) See what competitors are doing2) See what's popular on the "For You" page3) The most successful videos are around 12 secondsImprove The Quality of Your Videos:1) Camera2) Lighting3) Camera stabilization4) MicrophoneGrow Your TikTok Account:1) Set your content marketing goals2) Research your target audience (content preferences, hashtags, etc.)3) Choose which content to publish4) Create content to boost engagement5) Create a content calendar (ideas, times, etc.)6) Do a content audit of previous posts (most engaging, lowest-performing, etc.)7) Promote your content8) Measure your success9) Create a new content plan every week (to allow for participating in trends & viral movements)10) Cross-promote your content across other social media platforms11) Engage with other TikTok users12) Participate in trends & challengesThe book details how to set up a TikTok Pro account, how to get your account verified, best practices for advertising, how to use the TikTok Ads Manager, how to create an ad campaign, setting up an ad group, and the advantages of working with TikTok influencers. I highly recommend this book for those looking to grow their presence on TikTok.

Author Anastasia Olson knows a lot about TikTok. In her "TikTok Marketing for Viral Sales: A Young Girl's Guide to Blowing Customers' Minds," she presents the benefits of TikTok as a marketing tool in a concise, colloquial fashion. While the title suggests this book is written by a young entrepreneur for young entrepreneurs, I feel the author does herself a little bit of a disservice because this book would be a great tool for anyone, especially non-Gen Z's looking to understand and get into the TikTok marketing space. However, her anecdotes about being a young business owner are certainly inspiring and would definitely be a great motivator for young women looking for young role models.With step-by-step guides to using the platform, this is a great tool for teaching first-time users to grow their online presence. It even came with pictures, which you don't always see in guides like these. There are also some great tips that can be used across multiple social media platforms to better stand out. I won't share them here - you have to buy the book to find out!

I really thought this book was filled with solids basic information for using TikTok for business, and it described well what sort of businesses it's best for. It has easy to follow pictures to help with the in-app instructions as well. The reason I took off a star is because a) not sure we should be pushing young girls to be making a ton of videos of themselves for businesses since most teenage girls don't own businesses...and b) I think taking the subtitle off would really be more appropriate since the information is good for all creative and visually based businesses.

Tiktok has always been an app I've been afraid to use. At first it was because I didn't think I was the right age group, and then it was because I couldn't see how it could possibly help me with the books that I've written or the business I've started. I honestly thought it was a fad that would come and go quickly, something I didn't want to be a part of. This book really opened my eyes to the possibilities of social media, if only I would be brave enough to try (and I haven't been lately).There were so many facts and figures in this guidebook that helped me to understand what I could do with Tiktok, but it was also mixed with inspirational messages, pep talks, and true success stories that made me want to put down the book and do something :)If you want to be inspired for your business and want to learn how to utilize social media to the best of your ability, try this book - it's one you are able to come back to.

I'm constantly looking for news way to market my products for sale and TikTok kept showing up on my radar as something to look into, but I never got around to it.Last week of my co-workers shows me a video from TikTok of a guy who literally cuts a slice of bread, slides the main loaf away from the newly cut slice, waits for the slice to fall over, and simply ads music to the background...thousands of followers. Thousands.Which is why I grabbed this book. If bread slice guy can do it. I can do it. This book was like a crash course to getting started quickly to start posting videos that are effective. I really like how the information was well organized and digestible. The author's writer style was very conversational. It was like speaking to someone in a coffee shop. It was a pleasant read and I would recommend.