Business NLP For Dummies

Lynne Cooper's Business NLP covers a whole feast of neurolinguistic models and tools, many related to values & beliefs and ‘metaprograms’ that to a certain extent overlaps with NLP for Beginners taking the subject beyond one-to-one problem solving at behaviour and capability levels. The book is obviously slanted towards the business context, though it would also be fair to say the material contains techniques and skills that could be applied across other second gen NLP areas of health, education and sales, and it makes an excellent introduction to some of the more advanced subtleties of mastery such as understanding Milton Erickson's 'art of vagueness' and applying the new coding of perceptual positions and the neurological levels to describe the "experience" of a person's tension versus their alignment.NLP is a great reminder that people respond according to their maps and in a businss setting Lynne points out that embracing diversity "is not so much about ethnic origin and faith but about metaprograms and handling sensory overload" and on this subject how many HR corporate policies I wonder address this crucial insight and distinction? Another fundamental principle is that you cannot rapport with someone if your values and beliefs differ but you can respect them and build towards a mutually acceptable outcome while at the same time satisfying their need to feel confident and secure.The containment of often contradictory extremes - at first witnessed only in the seeming - and the ability to come to terms with a person's multitude in all its multiplicity is leading to even higher levels of learning, interaction and development in the subject. Third gen NLPers (1990s-present day) are helping to steer towards a greater understanding of identity, vision and mission, and what I particularly liked about Lynne's approach is her considerable reference to some of this latest material.However, on the slightest mention of dark sides NLP is a great reminder that almost everything it purports to be came from somewhere else: Anchoring (Pavlov's "Conditioned Reflexes"), Chunking (Korzybski, Erickson, Watzlawick), Eye patterns (Stanford University), Milton Model (Erickson), Meta Model (Chomsky), Outcome Frames (Satir), Parts (Perls, Satir), Reframing (Watzlawick, Keeney), Sleight of Mouth (Polya), SubModalities (Stanford University), TOTE (Miller, Galanter & Pribram), Time Lines (William James). Also, the works of Castaneda and Bateson figure fairly heavily as early mentoring influences; but maybe (to my mind) the biggest debt should be paid to Albert Ellis and his development of Rational Emotive Behaviour Therapy who helped to systemise the actual mechanisms of emotional disturbance as an Action-Belief-Consequence (ABC). Ellis too was heavily inspired too by others - especially classical writers, e.g. Epictetus, though I am sure if provenance is properly ascribed one should have no problem with finding out all this information via the NLP University Press Encyclopedia (Dilts and Delozier)?Finally, on this last point lest we forget that all of of NLP's psycho-wisdom didn't just miraculously appear at the end of 20th century fully hatched by two key historical figures - for has it not always been the case that positivity is favored over cynicism, belief is the starting point to change and visualization is crucial to rehearsing future success? It cannot be overlooked that an amalgamated approach to communication, psychotherapy and self development has been turned into a multibillion dollar industry. Now that's a neat feat in itself and maybe business and NLP are the worthiest of bed fellows and the real Structure of Magic is that the greater the number of people positively affected, the greater the financial return - now that's good business!There is not a lot not to like about this book and in many ways it feels light years ahead of the many corporate change and managerial programmes that literally only scratch the surface of modelling excellence. Go figure, go buy :-)

Great way to get an edge on the competition or become a more effective manager.

Purchased the book, with the expectation of seeing theory as well as examples, like with the Windows for dummies, XP for dummies etc...but the book was a big disappointment.I'd have given it a negative star rating if that were possible.

Great Book!!!

This book is excellent.I am studying NLP and found this book easy to follow in conjunction with my studies. It would also be great for general use in business and would be an asset for anyone looking to improve in all areas at work. It is easy to read, has a great layout and is very good for backtracking and referencing.