Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business

A good read for anyone interested in Copywriting

Copywriting basics unwrapped! Clear, straightforward and easy to read. Very happy customer!

This book is chockful of copywriting techniques, terminology, and basics. The author gets right to the heart of the matter by giving readers a step-by-step overview of what copywriting is along with some strategies to apply to your own business. Anyone who is thinking of becoming a copywriter should have a copy of Nicki's book. If you are a student of the Comprehensive Copywriting Academy, this book is a nice refresher and overview. Highly recommended!

The book is very simple that any entrepreneur can start writing about their product and services to presuade their audience. It also prepares them on how to hire a freelance copywriters for their business.This book gives the basic concepts of copywriting so copywriting beginners can find it very helpful to get a strong fundamental writing principles.

The stories are real. You can change your life and do something that you love. 1.5 years ago I found the Comprehensive Copywriting Academy, learned how copywriting could be my new profession and have followed Nicki ever since. Her information is easy to digest and very hands-on, giving you tips and tricks along the way. I'm sure this book will very soon have lots of highlights, sticky notes, and tabbed pages. It will be loved!

This is a good starter book if you don’t know anything about copywriting. The author covers a lot of ground and organizes everything in an easy to understand format.

I am a marketing executive, and so I've been working closely with copywriters, managing and providing feedback on their work for years. So I thought of myself as knowing a lot about copywriting. However, I recently started working at a startup, where I need to be a bit more hands-on and I found myself lacking my own fundamental copywriting skills. Enter this book! It was a great way to retrain my thinking and really get back to the basics and foundational strategies of copywriting. A great resource for newbies in the field or marketing professionals like myself who need to sort of re-learn what they've taught themselves on the job through the years.