Racing with Rich Energy: How a Rogue Sponsor Took Formula One for a Ride

I did not follow this story as closely as others. This read provided all the information I hoped for. Absolutely zero complaints. It's well written and kept my interes

This is a really well researched book on the train wreck that was Rich Energy. I was one of those people fascinated by what appeared to be a modern day snake oil salesman who seemed to actually be pulling the wool over everyone’s eyes.In a society where people seem to think they can make the world fit them just by yelling the loudest, being the biggest bully, and continually moving the goalposts, I definitely had my popcorn out when Story was making headlines. I did some digging myself and realized just how “house of cards” all his claims were.What I found most interesting with his operating patterns was how he would make an outrageous tweet, it would get picked up by a news-scraping service and posted, then he would RT the scrapped article as justification of how every news outlet is talking about him. Rinse and repeat.After his huge embarrassment in leaving Haas, I watched him employ the same tactics at Sunderland with the same result.Good book. Give it a try. There were a lot of things I hadn’t heard before, and I was invested in the Story. (Yeah, I know I misspelled his name)

Elizabeth and Alanis did an excellent job at trying to shed some light at such a shady guy. Thank you guys for getting me interested in formula 1

Imagine trying to put the internet in book form. That's essentially what this book is.If you were actively following this sponsorship debacle in real time, you won't find much new information here. No interviews with key players who hadn't been heard from before. No details or background on the events leading up to the sponsorship announcement. Just a lot of: "the authors asked, no one answered". It gets so bad, at one point one of the people they interview is some random Romain Grosjean fan. Yes, I'm serious.However, the authors did manage to weave a constant thread of woke journalism throughout, so there's that.I wanted to love this book. I am a motorsport enthusiast with a library containing hundreds of racing-related books. I was genuinely excited when I heard about this project. The topic deserves more. Perhaps as more time passes more people will be willing to talk. Until that happens, save your money.That said, I'm sure the effort the authors put into this compilation was no small task. I commend them for attempting to tackle the topic.

Racing with Rich Energy goes beyond a spectacular tale of Formula 1 sponsorship woe. It chronicles the entire history of dodgy sponsorships that gave hope to decades drivers and teams, only to snatch that hope away. As I reflect on the news this week about the premature end of the W Series championship due to -- you guessed it -- a sponsor that did not deliver, I began to realize that this is indeed a cautionary tale. The best and brightest drivers and engineers will only rise to the top when motorsport is put on a solid financial footing. Until then, they will continue to fall prey to these charlatans who dangle cash at those chasing their dream.

This book is mostly a montage of Tweets from Storey and Rich Energy, and the authors' projections of the meanings behind them. They admittedly asked 150 different people to comment on the saga, and only a small handful agreed to comment. It's like they wrote a whole bunch of material hoping for information to be made clear by people actually connected to Rich Energy, but no one ever actually came forward to allow the story to make any sense. So, they just published the book anyway and basically said "we've learned nothing new." So if you're a huge F1 fan maybe you'll find some interest in the book, but if you're really looking for info on just what the hell happened between Rich Energy and Haas, just read a couple of Jalopnik articles.

I wanted to like this book and I wanted to learn more about Rich Energy and the Haas F1 scandal...but I am left with more questions than answers. Most people involved that the authors reached out to declined to comment and the reader is left with no meaningful info on William Storey's background and how he got to the point where he took Haas for a ride? Also, no insight into how he conned Haas, what they might have overlooked...it's just repetitive stories and posts from Rich Energy and Storey from social media. It's a Jalopnik story stretched into book length and there wasn't enough meaningful info to make it a book.

I bought this book as I'm interested in Formula One and particularly the business of the series and the teams. The content of this book is no more than what a magazine or newspaper article could have reported. The authors were meticulous in crediting their sources which was more interesting to read than the book itself.

I badly wanted to like this book but unfortunately I’ve pretty much read most of what is in this book from Liz’s online articles about Rich Energy on the Jalopink website she writes for. In fact many times the comment section under her articles by other readers had more relevant info added to the story of this scam company and it’s ZZTop like CEO. It’s a fair book if you are not a hard core F1 fan with good knowledge. I get the impression that someone suggested to these two web based writers that they could get a book out of this. They have barely scratched the surface. Supposedly there is an F1 journalist that works in the paddock and has access to all F1 chief principals that is writing a book that dives far deeper into Mr Story, his shady background and his company. That book - I really want to read when it comes out.

I struggled to the final page in the hope there might actually be a revelation, or at least some factual insight. There was neither. It was mainly a collection of Storey’s tweets and some facts and figures about F1. The authors note that no one would go on record, yet they still include the questions they sent, when there’s no reply it seems a waste of time. The book shouldn’t have been published.

I had high hopes for this but it was disappointing. I had hoped it would provide insight, but unfortunately many of the main players refused comment and it relied a bit too heavily on diving into Twitter content.To its credit, there are many references, and the chapter about the history of sketchy sponsors in racing was interesting.

If you're looking at this book you know the subject, and if you know of the subject then there's nothing in here you won't already know. On top of that it's strangely written and edited, it is oddly personal, more like it was written to settle scores than inform.

Essentially a compendium of Williams storeys tweets. Virtually nothing new, no one really CO operated with them. No info on storeys background, almost all meaningful insights seemed to come via Google. Lightweight, half soaked and very overpriced. Save your cash.