progressively straightens curls with every use.As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*.Organic cassava root helps form a barrier against intense humidity to help you forget about frizz.Straight styling becomes faster and easier.*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes. UsageTowel-dry your hair. Thoroughly apply naturally straight styling creme in sections and blow-dry. Flat-iron if you wish. TIPS FROM TIPPI SHORTER (Aveda Artistic Director, Textured Hair) FOR EXTREME CURLBegin with smooth infusionTM style-prep smootherTM to set the foundation for a beautiful straight styleApply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.You can also flat iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
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