The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility

Excellent tool to give you a good insight into the world of social media. I teach a course on this and will be recommending this book to all my business cillients and students.

A good book to understand social media world and how to go using social media platforms for marketing. The author has not only shared her knowledge but has also included interviews from the professionals in various sectors sharing there knowledge and experience on using social media platforms in there business.

Gail, you've done it again with another home run. Not only will this be my new social media marketing Bible, but I love the real live application from all your experts. It takes 10 years or 10,000 hours to become an expert in your field and you've done the work for us so we can focus on what we do best. Thank you for organizing all of this into such a great format. I cannot wait to implement some of these new strategies with my team!

Worth the read.

Good information explained by someone with sales smarts

Good book for a beginner. Nothing to learn if you know about social media and use it more often for your/business branding.Just tell you the basics of digital media platforms. It will mention names of different platforms of social media and how to onboard them. Overall a below-average book.