BUILD YOUR GLAM - Achieve a flawless look with medium, buildable coverage.
UNIVERSAL APPEAL - Perfect for all skin types—dry, oily, or combination.
BREATHABLE BEAUTY - Enjoy a lightweight feel that lets your skin breathe.
LONG LASTING GLOW - Stay radiant all day with a foundation that won't fade.
SKIN LOVING INGREDIENTS - Infused with nourishing extracts for a healthy complexion.
The e.l.f. Soft Glam Foundation offers a versatile medium coverage with a satin finish, designed for all skin types. Infused with a hydrating hibiscus complex and fruit extracts, this vegan and cruelty-free foundation ensures a breathable, comfortable wear without clogging pores. Perfect for achieving that effortlessly chic look!
Specifications
Manufacturer
e.l.f. Beauty
Package dimensions
11.9 x 4 x 1.3 centimetres
Package Weight
0.02 Kilograms
Brand
e.l.f.
Colour
21 Light Neutral
Format
Liquid
Skin type
All
Special features
Cruelty Free, Vegan
Speciality
Cruelty Free, Vegan
Item model number
84942
Package Dimensions
11.9 x 4 x 1.3 cm; 20 g
ASIN
B0D3JDCQN2
Reviews
4.1
All from verified purchases
C**N
Really nice foundation
Really nice coverage which is buildable. Gives a nice glow not too matt and not wet looking. Helps on my more mature skin
A**N
OMG this makeup is fab.
Fab makeup. I love love this. I don't know how I did it but I got the colour right on the first go. I'm defo a cool toned person. The texture of this makeup is lovely. Reminds me of the v expensive Shiseido foundation I bought but this one does not slide off my face. lol. This is great for older skin , it does not have too much coverage. Medium is correct, but it is buildable.
S**A
Nice shine
Good for price
R**Y
Disappointed
Expected better from such a reputable brand.The fair is extremely pale so for a start I picked the wrong shade.I didn't like the consistency of product, thick and gloopy.It didn't blend nearly as well as others I have tried and as for a satin finish,absolutely no way...dried very matt.
R**T
Ditch the highend. This is better
Love love love. I have dry skin and this is a dream. Lovely coverage...can get almost full cover tbh. Just makes my skin look almost airbrushed. For 8 pounds! Lasts well. Nice squeeze bottle meaning more product available.
V**S
Was dubious but pleasantly surprised
I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake.Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness.The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal.The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time.The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue.I'll 100% be buying the foundation again!
A**E
Not for dry skin!
I had to switch to this when the satin foundation was discontinued and I hate it. It feels absolutely disgusting on my skin. I’d not even finished my eyeliner when my skin felt tight and chalky and a few hours later it’s sank into my pores and gone cakey. This is absolutely not good for dry skin even if you have a good skincare routine.I will say the shade is fantastic and it blends beautifully, for a medium coverage foundation it is very good and lovely to apply but it doesn’t last long before it feels awful.
W**E
Lovely
Considering this is a cheaper range brand, I thought this foundation was great. I have a very sensitive skin but it was fine...It has a medium coverage and is fairly moisturising....would recommend...
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Ravi S.
I loved the variety of products available. Will definitely shop again.
2 months ago
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
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Gives a nice glow not too matt and not wet looking. Helps on my more mature skin"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"A***N"},"datePublished":"5 February 2025","name":"OMG this makeup is fab.","reviewBody":"Fab makeup. I love love this. I don't know how I did it but I got the colour right on the first go. I'm defo a cool toned person. The texture of this makeup is lovely. Reminds me of the v expensive Shiseido foundation I bought but this one does not slide off my face. lol. This is great for older skin , it does not have too much coverage. Medium is correct, but it is buildable."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"S***A"},"datePublished":"13 April 2025","name":"Nice shine","reviewBody":"Good for price"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"R***Y"},"datePublished":"28 April 2025","name":"Disappointed","reviewBody":"Expected better from such a reputable brand.The fair is extremely pale so for a start I picked the wrong shade.I didn't like the consistency of product, thick and gloopy.It didn't blend nearly as well as others I have tried and as for a satin finish,absolutely no way...dried very matt."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"R***T"},"datePublished":"1 April 2025","name":"Ditch the highend. This is better","reviewBody":"Love love love. I have dry skin and this is a dream. Lovely coverage...can get almost full cover tbh. Just makes my skin look almost airbrushed. For 8 pounds! Lasts well. Nice squeeze bottle meaning more product available."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"V***S"},"datePublished":"30 April 2025","name":"Was dubious but pleasantly surprised","reviewBody":"I don't usually go for Elf foundation because I haven't had much luck in the past, and buying the wrong foundation can start to turn into an expensive mistake.Firstly I just wanted to add I'm 33, I have sensitive and dry skin, particularly around the cheeks and have some redness.The foundation was applied to clean, moisturised and primed skin, leaving a good amount of time between each layer of product and leaving 15 minutes after the primer for the foundation to be applied. When applying I used a warm damp beauty blender to help blend the foundation into the skin and I then applied the rest of my make up as normal.The foundation blended in like skin and felt extremely light weight, this is a buildable foundation and so if I wanted more coverage I could easily apply more. The foundation didn't set into any lines, nor did it cling onto any dry patches. I also loved how it left my skin with a slight glow. By the end of the day, my foundation hadnt separated or started to come off either so I felt it had good wear time.The colour match was very slightly off however with the summer months coming, I don't think it'll be an issue.I'll 100% be buying the foundation again!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"A***E"},"datePublished":"3 March 2025","name":"Not for dry skin!","reviewBody":"I had to switch to this when the satin foundation was discontinued and I hate it. It feels absolutely disgusting on my skin. I’d not even finished my eyeliner when my skin felt tight and chalky and a few hours later it’s sank into my pores and gone cakey. This is absolutely not good for dry skin even if you have a good skincare routine.I will say the shade is fantastic and it blends beautifully, for a medium coverage foundation it is very good and lovely to apply but it doesn’t last long before it feels awful."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"W***E"},"datePublished":"13 April 2025","name":"Lovely","reviewBody":"Considering this is a cheaper range brand, I thought this foundation was great. I have a very sensitive skin but it was fine...It has a medium coverage and is fairly moisturising....would recommend..."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.125,"bestRating":5,"ratingCount":8}}
