Review From publicizing an issue to taking action, from feeding a large group to running a rescue center, activists will find this guide from veteran animal-rights crusader Hawthorne detailed, straightforward and highly practical, even if your cause isn't animal rights. Drawing on his own experience and those of his colleagues, Hawthorne provides advice from a number of perspectives on a long list of methods: leafleting, letters and articles,protests, corporate campaigning, internet outreach, direct action and government lobbying. Though it's concerned throughout with inter-species justice, providing an adequate introduction to the principles, history and progress of the animal rights movement, as well as numerous animal rights resources, the book's tips on tabling, organizing protests, effective letter-writing and other matters are just as easily applied to any cause.Concise guidance, an empowering tone, and a large, global community of voices make this book eminently useful for anyone organizing a movement, though Hawthorne's optimism can belie the often difficult path to change. Publishers WeeklyWow! An amazing resource just got more amazing! What's not to love about a book with kindness at its heart that offers guidance on activist topics from leafleting to self-care? With updated information, this sympathetic, engaged, and trustworthy guide has become even more inspiring. Carol J. Adams, author of The Sexual Politics of Meat and BurgerStriking at the Roots is a practical field guide for animal rights activists that covers a wide spectrum of strategies and tactics for dealing with the media, the courts, the streets, and those foul dark places of horror where animals are so cruelly treated, and where compassionate activists must reluctantly venture, in pursuit of effective intervention. If you are serious about helping animals, then you should seriously read this book. Captain Paul Watson, founder and CEO of Sea Shepherd Conservation SocietyWith Striking at the Roots, Mark Hawthorne shows that anyone can help achieve remarkable victories for animals. Within these pages, longtime activists from around the world offer their practical advice on bringing your message to the public, staging a protest, getting a restaurant or dining hall to offer vegan options, avoiding activist burnout, and much more. From leafleting and letter-writing, to the legal system and even dealing with critics, this is an inspirational, must-read guidebook for effective grassroots animal advocacy. I wish this book had been around when I was a new animal activist!Nathan Runkle, founder of Mercy For AnimalsI was looking for this very book years ago when I first decided that I wanted to do something to protect animals from the many ways they're threatened by human activities. Unfortunately, this book didn't exist then, but I'm grateful it does now. For anyone who's ever said "How can I help?" this is the answer you've been looking for. Full of fantastic resources and wonderfully comprehensive!Colleen Patrick-Goudreau, author and host of "Food for Thought" and "Animalogy" Read more About the Author Mark Hawthorne is the author of A Vegan Ethic: Embracing a Life of Compassion Toward All, Bleating Hearts: The Hidden World of Animal Suffering, and Striking at the Roots: A Practical Guide to Animal Activism (Changemakers Books). He and his wife lauren live in California. Read more
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