100% PURE Healthy Foundation Full Face Coverage Makeup, Liquid Matte Finish with Anti-Aging Benefits - Vegan Gorgeous Fruit Pigmented Toffee Color (Tan with Neutral Undertone) - 1 Fl Oz

I was in search of a natural foundation without any harmful cancer causing skin damaging ingredients.. with full coverage, which can be hard to find bc most products that are natural foundations are usually tinted moisturizers offering no coverage... And when I came across this foundation I was thrilled... 100% Pure Cosmetics makes nearly all of their products out of fruit.. That fact alone excited me... So... I went out on a limb and purchased this product.. And I say out on a limb because.. I've never spent any where near $30 on any foundation and I wasn't sure the shade would match.. But..it matched perfectly.. The sad thing about this foundation is that it only comes in six shades... So it's pretty limited... Their darkest shade "Toffee" that is the shade I purchased... And it was perfect for my skin tone.. FYI: I wear a honey beige in Maybelline SuperStay, Classic Tan in CoverGirl and in Revlon it varies I can go from Natural Tan to Toast depending on if I get a lot of sun.. I'm a lighter skinned black woman.. If you go to their website, instead of swatches of shades they actually have people that you can match your skin up with.. and I think that is very cool because it was so easy to pick out my skin tone... So, I would def. check out their website.. but I would purchase it on amazon because it's 2 dollars extra on their site lol... That's why I bought it here. Anyway.. The woman I matched with seemed to be a woman of mixed race.. Just to give you an idea of the shade "Toffee" bc whenever I buy makeup online I always mess up so i hope that info helps someone else : ) I do wish they had darker colors.. I would love for my mom to try it out... But other than that..Incredible product, full coverage... It feels like I have nothing on.. Not heavy at all... Very light... Incredible feel.. Seems to minimize my laugh lines or make them disappear AND MOST OF ALL It's NOT HARMFUL TO YOUR SKIN!!! I LOVE IT! I will Definitely repurchase this as soon as mines runs out! ADDED UPDATE: So I had this product for a week now and one thing that I've noticed is that... Well, if you have oily skin this really doesn't apply to you... But for people with dry skin.. Make sure you have a really good long lasting moisturizer... I wouldn't say this foundation dries your skin out but I think it's more for oily or combination skin.. Initially when you put it on it has a lot of moisture but... within like an hour my skin starts to feel dry again.. So.. I'm looking for a really good moisturizer now to work with this foundation. This may sound weird but I use olive and grape seed oil as a moisturizer on my face it works for me.. No break outs or nothing skin looks much clearer & brighter I'm on this natural kick... Anyway.... I didn't think I could find that much moisture in another product but.. this foundation still manages to get dry when I put it on..Once it dries on your face is has a satin/silk finish... Kinda feels like powder after a while.. which I don't like at all... And also coverage lasts about 6/7 hours.. I'm still in love with this product.. I guess I just need to find a better moisturizer to work with it..

From tinted sunscreen to foundation - BIG difference. Wanted it as healthy as possible, yet was used to the very light coverage of the tinted sunscreen. Let me tell you - full coverage (no need for any concealer) & a Tiny amount - size of a pea - Truly. Applied with a makeup sponge & while the Alpine Rose is a bit light for me, the results of one even color is wonderful. For you ladies who have been using foundation for years this is old news to you, yet for anyone else - Fabulous!

Love the feel, shade and coverage of this product!

This product does what it says. You truly feel like you are wearing nothing at all. For me the color was horrible way to dark for my complexion and made my skin oily within two hours. I could try another shade but since purchasing this I stop wearing foundation daily (only use makeup now on special occasions). The coverage is light to medium. If you have clear skin or slight imperfections, if you get the right shade, I would recommend this product.

This foundation is great! The seller packaged it nice and so it arrived undamaged and on time. The foundation is not greasy, but also not drying. Great coverage. A little spendy, but I'd order again.