ION Bright White Creme Lightener

Bought to lighten my roots and refresh the lengths with minimal damage. Worked great, and only had to leave on for 30 minutes. Still had to add toner and wash with blue and purple shampoo to reduce the yellow/orange tint.

Bleached my hair at home for the first time by myself, worked wonders. I still need to do my second round- so dont judge the product off my hair but it lifted it a good 3-4 levels first round only using it arpund 35 mins. Barely any damage, gave my hair a week to revive and its back to normal besides some split ends which is expected. Didnt damage my waves. I had medium brown hair before using.

Fue un regalo para alguien muy especial. Le gustó mucho y le dejo el cabello hermoso.

Best bleach. Absolutely no dust for- obvious reasons. I've not hurt/burnt myself using this yet and it because there is no dust I don't feel like it's as strong a smell in my bathroom either. We should all be wary of small enclosed spaces and bleach after all. This is my 3rd purchase of this and I mix it with the 20 or 30 volume I have- usually the 20 because its the same brand and I really do have a sensitive scalp. It works great- it just runs out fast. Which is what happened to me last week. I now have some brown patches and weirdly some pink where the old black dye was. Going to be a pickle trying to just get those spots but I'll manage. Great product. Will hopefully be buying it again in the future.

This lightener works incredibly well, and the results speak for themselves. Great lifting power. I was able to lift multiple levels in two rounds, going from darker color to a much lighter blonde before toning. It processes evenly and gives consistent results. More gentle than expected. For how much lift you get, it’s relatively gentle on the hair. I didn’t experience excessive damage compared to other lighteners I’ve used. Results depend on your starting point. I included photos showing my starting color, after one round, after two rounds, and then after toning so you can see the full progression. Application is straightforward. Easy to work with and performs predictably if you’re familiar with lightening.