How much hold does it give?

This product is light and not flaky. With my hair it holds for one day. What I really like about this product is it makes my hair easy to comb and soft. I have been natural about 6 months.

what does this smell like?

It doesn't really have any smell to me - I use a dab the size of a quarter though, so it might be that I'm not using enough of it to have a smell build up.

Would this work for coarse, thick, curly hair? Does it weigh hair down?

I have coarse, thick, curly hair and it works well for me-- definitely doesn't weigh it down!

Would you recommend this product for long coarse, curly, thick, unruly caucasion hair?

Try a sample size first. The curling Jelly has a tendancy to curly the hair tighter than with other curl defining products. I suspect that a conditioner would serve you well, but I am no expert. Consider asking an Aveda professional. They use superior products that perform well with ALL hair types.

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Description

💫 Elevate your curls—because flawless coils are the new power move!

FRIZZ FIGHTER - Minimizes frizz so your coils stay flawless no matter the weather
HYDRATION HERO - Locks in precious moisture to keep curls vibrant and healthy all day
COMPACT TRAVEL READY - 8-ounce size fits perfectly in your bag for on-the-go curl perfection
CURL DEFINITION MASTER - Enhances and defines every coil for a perfectly sculpted look
LIGHTWEIGHT NON GREASY - Enjoy a jelly that shapes without weighing down your natural texture

As I Am Curling Jelly is an 8-ounce styling essential designed to define and harmonize natural curls while locking in moisture and minimizing frizz. Its lightweight formula ensures your coils stay vibrant and polished, making it a must-have for maintaining healthy, sculpted curls anytime, anywhere.

Reviews

J**E

Best Curling jelly Yet

The best curling jelly I’ve used yet. No other curls my so nicely and naturally like As IAm!

13.09.2025

A**W

Highly Recommend!

I love this product. It is going to be my new forever product. It is the perfect hold for my curls. I am new to curly hair my journey started February 2025 and this product is the only one that has done great on my hair type (4a). Even after day 5 my hair looks amazing. No white cast, no drying out, no frizz. Overall, a must have. I’m so happy I went back to As I Am-never leaving again.

14.07.2025

M**R

Great gel for curly hair!

This is a great gel for curly hair that doesn't leave hair feeling stiff and crunchy! I put in on my hair when it's wet and scrunch it up; love it!

14.09.2025

A**S

Have to use alot

Keeps my curls defined and helps limit frizz. I had to dip my fingers in it about 4 times so it takes a lot. It has a cast but i like that because it lasts longer then i scrunch it out with an oil. Overall I feel like pairing it with a mousse and using less would give fantastic results!! It’s also not too drying but ofc use a leave in or curl cream under.

27.07.2024

V**Z

Siempre bien

Excelente producto

24.09.2025

A**R

Texture of product not right

Why did you pick this product vs others?:It appears product might have been exposed to the heat too long. The texture is very watery,

3.07.2025

T**A

This Curling gel really works!

It really does what it says on the package. Great for men and women’s hair.

2.07.2025

K**.

The best

Just as described. This is the best curling jelly for my hair, Leaves my hair shiny and hold the curl. Apply to soaking wet hair, scrunch, air dry or diffuse, then scrunch out the crunch. Hair is soft, shiny and curly!

7.07.2025

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