

🌀 Define your curls, own your day — shine bright, frizz-free!
As I Am Curling Jelly is a 16-ounce curl-defining cream designed to hydrate, reduce shrinkage, and add vibrant shine to all curl types. Perfect for wash & go styles, it locks in moisture and minimizes frizz with a lightweight, non-sticky formula enriched with natural moisturizers. Loved by thousands for its clean scent and lasting hold, it’s a must-have for anyone seeking polished, buoyant curls.






| ASIN | B006J9BCZ8 |
| Best Sellers Rank | #12,948 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #162 in Hair Styling Gels |
| Brand Name | As I Am |
| Customer Reviews | 4.5 out of 5 stars 6,697 Reviews |
| Global Trade Identification Number | 00858380002127 |
| Hair Type | Curly |
| Item Form | Cream |
| Item Height | 6 inches |
| Item Volume | 473 Milliliters |
| Item Weight | 16 ounces |
| Liquid Volume | 16 Fluid Ounces |
| Manufacturer | As I Am |
| Material Type Free | Dairy Free |
| Number of Items | 1 |
| Product Benefits | Anti-Shrinkage, Detangling, Frizz Control, Shine |
| Scent | Clean Scent |
| Scent Name | Clean Scent |
| UPC | 858380002127 882148305427 |
| Unit Count | 16.0 Ounce |
J**A
Can not get enough
My daughter loves this stuff for her curls. Cheaper here than at the store too. Keeps her curls frizz free and hold the shape. Lasts forever too. Clean scent
L**A
Awesome defining jelly
I love As I Am products. They always smell good, feel good (no hard or sticky residue) helps my curls feel hydrated and defined. My hair is 4b/4c, daughters has 3c/4a and son has 2c hair, it does well with all of our textures ! I will say the jelly is just that, very liquid and can get messy becareful not to knock over the container. I recommend their leave ins, shampoos, conditioners, oils and cowashes too. The only thing I havent tried is the double butter cream but that's next on my list.
L**R
Great product!
Product is great!!
K**E
Good for soft, defined curls. A little tricky for fine hair.
I like this a lot, it's a really effective curl definer, but it's a little tricky for fine curls. It's a sort of syrupy consistency, which makes it a bit hard to use out of the tub. I think a pump bottle would be way better. You do need quite a bit, but it's also easy to overdo for my hair type. When I get it right, I have bouncy, defined curls. If I overdo it, my hair comes out with strongly defined curls but a slightly tacky feeling. For fine curly hair, putting this on dripping wet hair with a generous hand works best. The curls hold up for day but go flat if you sleep on them, bit you can plump them back up the next morning with spray products from the same brand or even just water in a spray bottle. (Oh, and it has barely any scent, which I love.)
S**A
A need in your routine
100/10 This is perfect for defining your curls, it’s the perfect consistency for hydration. You don’t need a lot of product, this will last you a very long time depending on hair type of course.
G**A
What works on black hair
love this stuff!
L**A
It's OK
I really wanted to like this curly jelly! It adds shine, moisture, and provides a soft hold for my 3c curly hair. However, it is a bit sticky, and I find that I have to use a lot of product just to get a proper hold for my curls, which makes it less efficient for wash-and-go styles.
K**.
The best
Just as described. This is the best curling jelly for my hair, Leaves my hair shiny and hold the curl. Apply to soaking wet hair, scrunch, air dry or diffuse, then scrunch out the crunch. Hair is soft, shiny and curly!
Trustpilot
1 month ago
3 weeks ago