Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (1st Edition)

After having spent over $13,000 in the past year on various online marketing classes that all fell short with missing that last piece to make their programs take me from online marketing newbie to launching a solid plan. I lost $$thousands more running ads trying to figure out what I was missing... until I came across this book. Seriously... I hate to hype things up, but this book hands down gave me more information (and complete information) needed to launch a full online marketing system. Russell doesn't hold back, gives you all the info you need, delivered in an easy to understand book, and provides simple examples to help further drive home the lessons he teaches. This book is structured simply so you know exactly what you'll get with each chapter. I'd definitely recommend reading this book chapter by chapter... and rereading chapters as needed. Make sure you keep a couple highlighters in close proximity too. Having read and referenced this book several times over the past few months, I can honestly say it is an invaluable book in my home library!

It’s all in here...laid out for you. Getting your pitch ready and aligned with the steps outlined in the book is a ton of work, but it will work. How do you know? Read the book. It’s the model, step by step, of how you are successfully pitched every day on the net. You will learn a ton, and get soft pitched on the authors darn useful tools along the way. A good read and a roadmap to success, even if the journey is a heavy and long one.

When you tear into this book and lay your eyes on the pure gold Mr. Brunson is giving away for just a few measly bucks you'll think he's gone stark raving mad, but you'll LOVE him FOREVER! --- Russell Brunson has done it again! For his readers, it's like winning the lottery jackpot twice in a row! The level of insight he gives is nothing short of AMAZING. Many other authors slap books together giving you just a little nugget here and there then fill the rest of the pages with fluff. But Mr. Brunson does NOT hold back... AT ALL.... He is the REAL DEAL! It blows my mind how he makes any money at all when he totally tells you EVERYTHING you need to know in his two books to take your business to whole new levels of SUCCESS. What you will read on these pages is easily worth thousands of dollars... no wait.. ten's of thousands.. on EVERY project you apply this too. He pumps more wealth building information and insight into one book than most others will in 10 books! Get it, read it, absorb every word of it, and follow through with it! And if you haven't gotten his other book DotCom Secrets yet... TREAT yourself to that too! Buying his books is you investing in you! Russell is the freakin' Man!

What a great book! Russel is a beast. This is a total overview of his business/marketing strategy. He doesn't make you feel pressured to buy "the next thing" although I am already a clickfunnels customer. If you are looking to teach the world and share your knowledge this book as well as dotcom secrets is a great, low cost, place to start. You won't be disappointed!

Good insights

Wow! I spent money on Webinar Secrets. A program showing us how to use webinars to make huge amounts of money with a limited list. I had no idea that this book is actually the program in book form. All the scripts you need, the formatting, how to pitch...everything you need to know about creating and using webinars. Sure, Clickfunnels is a product Russell Brunson developed and sells. But you don't need it to make all this material work. By experimenting with webinars and platform selling, Brunson has developed a highly effective way to sell with webinars. I'm a sales trainer and speaker. A reality is...speaking on stage to sell is different from selling one on one. And selling with a webinar (where there is little interplay with the prospect) is different from selling on stage. But if you are in any kind of sales, most of this will apply. If you are thinking of using webinars (with any service provider), then this material is a game changer. No. I don't know Russell Brunson. And I don't use Clickfunnels.

I have really enjoyed this book, it is well read and easy to fallow. How my past belief is brought to light makes so much sense. I have listened to it several times and am now putting so much of his knowledge into practice. I love the fact that I can listen on the go and block out things that are not important around me all while learning! I have suggested this book to my family and friends as I want all of us to have a millionaire mind!!

I bought this book because of a friend's recommendation. I made it all the way through but boy let me tell you it was a struggle. I consume about 12 books a year related to business, and this will by far be my worst read of the year. I want to start with something that got me on the wrong foot with this book straight away. This is real advice given to the reader in this book: "If I haven't offended anyone by noon, you're not marketing hard enough..." This is a quote by another person, not the author (borrowed like 90% of the things in this book but I'll get into that later), but it is endorsed. This has to be one of the worst pieces of marketing advice I have ever heard in my entire life. I read that line, and immediately had a bad taste in my mouth as I went forward. I had no real knowledge of the author before reading but knew of clickfunnels just by nature of my job in marketing. This book is just a glorified marketing piece for his business and really provided no additional value than that. This is a book loaded with concepts created by other people that he then borrows with some additional "This is how I started CLickfunnels, have you heard of clickfunnels? You should by Clickfunnels" thrown in. I don't think I have read more "I's" in a book before. It felt a lot like sitting down at dinner with that high school friend you haven't seen in forever that wants to meet not to see how you are, but to make sure you know how successful they are. I did give it 2 stars because the concepts that he takes from others (he does credit them so it's not like he is stealing them) are somewhat valuable and I know there are a few other books I am going to read because of this one. But overall this is just a book used to boost someone's ego a bit more, won't give you a ton of extra value, and leave you feeling a bit dirty after. Don't let all the clickfunnel truthers make you think this is a good book... it's just not.

Expert Secrets is a valuable book for anyone interested in building an online business or learning how to stand out in a competitive marketplace. Russell Brunson explains clear, step-by-step principles for connecting with an audience and creating content that resonates with them. The book helped me understand how to communicate more effectively, using straightforward examples and strategies that are easy to follow. What I appreciated most was how accessible the ideas were, even for those with no prior knowledge. It’s an excellent resource for those starting their entrepreneurial journey or looking to refine their marketing approach. A solid addition to any business bookshelf.

Même s’il est en langue anglaise, avec des notions d’anglais scolaire, vous trouverez grâce aux nombreux schémas et textes simples la réponse à vos questions sur la mise en place de tunnels de vente. Il n’est plus besoin de présenter Russell Brunson, expert parmi les experts des tunnels de vente. Ce livre vous fera gagner de nombreux mois dans vos démarches marketing.

One of these books with content you have heard before elsewhere... but how he uses it and makes a business model out of it, is just amazing! Awesome stuff and a must read for everyone who wants to make a living online.

bueno!!!

As the founder of the Freedom Builders Club, I pride myself on guiding fellow founders through the labyrinth of entrepreneurship. I'm Kristina Rutherford, your systems superpower, and I've just had a few lightbulb moments that I can't wait to share with you. I just finished Russell Brunson's "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice." Yep, it's a mouthful of a title, but let me tell you, it's packed with powerful insights that will shift your perspective on your business. 1️⃣ First takeaway, this book is all about becoming a leader, a trailblazer in your field 🚀. Brunson emphasises the power of storytelling to connect with your audience at a deep, emotional level. This resonates powerfully with our philosophy at the Club, where we're all about building genuine, lasting connections. 2️⃣ Secondly, Brunson brings home the need for a well-defined, irresistible offer. This is your unique selling proposition, the thing that sets you apart from the competition. It's your "aha, this shifted everything" moment waiting to happen. And at the Club, we're all about helping you find and articulate your offer with crystal clarity. 3️⃣ Finally, Brunson highlights the importance of building a tribe, a community of like-minded people who are passionate about your message and ready to rally behind your vision. This is founder grit in action, and it's exactly what we aim to do within the Freedom Builders Club. In short, "Expert Secrets" is a must-read for any founder looking to create a mass movement and build a thriving business. It’s a powerful tool to add to your entrepreneurial arsenal. If you’re hungry for systems, clarity, and breakthroughs, this book is your meal ticket. Let it inspire you, light a fire under you, and guide you towards your vision. So, fellow founders, get your hands on this book, and let's get building! 🛠️💪🔥