AMERICAN CREW – Matte Clay

I’ve tried a few finishing products, but this one is a keeper. The matte finish gives a natural, non-greasy look, and the hold seems to last all day without feeling too stiff or crunchy. Super easy to apply—but don’t use too much as it can build up. Just a couple of sprays and a quick style with fingers or a comb is enough. Highly recommend for anyone wanting a clean, effortless styling product. PROS: Natural matte finish Pleasant aroma Good hold Washes out easily CONS: Builds up if you use too much

I've been sticking with variations of the same style for about 5 years now, and during that time I've used every product available, from waxes to pomades, clays to powders, some work brilliantly, some have a terrible smell or texture, and some just don't seem to last. This was a game-changer for me. "How can a spray have the texture and hold of a clay?" I asked as I added it to my basket. I tried it out when it arrived and I was absolutely amazed! I spray it directly onto my towel-dry short hair (about 3 sprays across my whole head) and then 1-2 sprays into my hand. I then rub my hands together and use them to rub the spray into my hair and style it. You can feel the product providing resistance as you style, the texture changes as if the clay has been magically added somehow. It doesn't feel sticky, but you feel the resistance as you style and you know its a great product. Once dry, I check the style and add a further spray to tame any stray hairs that I'd missed or hadn't found, and follow up with a fixing hairspray spray if needed. It gives a firm, but re-styleable hold that doesn't go crispy, but stays in place. It adds volume and texture, whilst staying matte finish and lightweight. It smells great, and you don't get the dreaded blob of clay/wax that you forgot to blend in at the back of your head (we've all been there, when a friend or co-worker tells you about it, and you can't see it in the mirror because of the location). For day 2 hair, 2-3 sprays will give you just enough moisture and product to restyle for the day, but honestly if you rub through with dry hands instead and restyle it, it will give you a great 'tousled' look straight from bed, without needing too much of any other products. Overall, I absolutely recommend this product as a great alternative to anyone who is using wax, pomade or clay at the moment, and wants to keep the same style but try something a little less heavy, sticky and prone to clumping. I only wish that it came in a travel size (150ml is too large for most flying holidays), as I'll have to switch this out or decant for my next holiday.

Great product for fine hair and it is like a wax spray. It drops a star as the nozzle seems to spray in every direction as a spray then as stream... I suspect it gets blocked so running it under warm water may help. It is very similar to Fudge Matte Hed spray but that is lighter and more like a hairspray whereas this is a liquid wax

This is a fantastic product if you are looking for something lightweight which has a strong hold and leaves a matte finish. I have dense but very fine hair which means heavyweight and high-shine products are not suited to my hair type. I have been looking for the perfect product for my hair for some time, having tried many options by different manufacturers. I am a big fan of American Crew and this product is the answer I have been looking for. This spray is best-suited as a base product. The instructions recommend that the product is sprayed into dry hair. I have had MUCH better results spraying this into wet hair and then blow-drying into the required style. I then finish the product with either American Crew Boost Powder (for a truly matte finish/‘no visible produc’ look) or American Crew Fiber (for a dull shine/texturised look). The latter seems to work better on Day 2 hair which hasn’t been washed the same day. This product is certainly worth the money if you have medium to longer length hair and are willing to spend a little longer blow-drying your style into place. If you’re looking for something for shorter hair which creates good results without the need to blow dry, I would not recommend this product. Skip straight to a finishing product by American Crew or, alternatively, Templeton Tonics.

Authentic

Great product, as described.

It’s very sticky

If you’re looking for a lightweight, natural-looking styling product, a matte clay spray is a great option. It provides texture, volume, and a flexible hold without the greasy feel of traditional pomades or waxe

amazing for travel and daily use. like clay but cleaner and easier to apply

Buen producto, fija muy bien el cabello sin que se sienta tieso como con el fijador en spray, además tiene un aroma a cítricos muy agradable

Produit un peu cher mais qui rempli entièrement ses fonctions. Mon fils est ravi.

Bien pour se coiffer tous les jours pas collant comme les gels. Bonne tenu des cheveux aspect naturel. Spray pratique au quotidien

Das AMERICAN CREW Matte Clay Spray hat mich überzeugt. Gerade bei dünnem Haar sorgt es für deutlich mehr Struktur und Volumen, ohne das Haar zu beschweren oder fettig wirken zu lassen. Das matte Finish sieht natürlich aus und das Styling hält den ganzen Tag. Lässt sich leicht anwenden und ist inzwischen ein fester Bestandteil meiner Styling-Routine. Klare Empfehlung für alle mit feinem oder dünnem Haar!