Becoming a Microsoft Dynamics 365 Marketing Functional Consultant: Learn to deliver enterprise marketing solutions and insights to exponentially grow your business Paperback – 16 Dec. 2022

Becoming a Microsoft Dynamics 365 Marketing Functional Consultant is an exceptional book written by Malin Martnes. This comprehensive guide takes you on a transformative journey through the powerful world of Dynamics 365 Marketing, equipping both marketing consultants and marketers with the essential skills needed to succeed in the modern business landscape.From the very beginning, it is evident that the author possesses a deep understanding of the subject matter, and her expertise shines through in every chapter. The book begins with a solid foundation by exploring the basic configuration of Dynamics 365 Marketing. Martnes guides readers through each step of the setup and configuration process, ensuring a seamless transition into the world of marketing automation.One of the book's greatest strengths lies in its clarity and accessibility. The author breaks down complex concepts into easily digestible sections, making it suitable for readers of all levels of expertise. Whether you're just starting your journey as a functional consultant or have been using the system for a while, this book has something valuable to offer.Each chapter is filled with practical examples and real-life scenarios, allowing readers to apply their newfound knowledge in a meaningful way. The inclusion of self-assessment tests further enhances the learning experience, enabling readers to gauge their understanding and solidify their grasp of the content. This interactive approach sets this book apart from others in the field.Martnes delves deep into the core capabilities of Dynamics 365 Marketing, covering a wide range of topics including managing leads, accounts, and contacts, creating marketing forms and pages, crafting effective marketing emails, and exploring both outbound and real-time customer journeys. The inclusion of chapters on managing events, Dynamics 365 Customer Voice, and Power Platform highlights the author's commitment to providing a comprehensive and holistic understanding of the subject.Furthermore, the book effectively explores the integration of Dynamics 365 Marketing with the broader Microsoft ecosystem, highlighting how to leverage its full potential to achieve outstanding results. Martnes effortlessly navigates readers through the intricacies of the system, empowering them to make the most of its features and functionality.In conclusion, Malin Martnes has truly created an exceptional resource for anyone seeking to become proficient in Dynamics 365 Marketing. Her passion for the subject matter, coupled with her ability to explain complex concepts in a clear and concise manner, sets this book apart as a must-have guide. I wholeheartedly recommend this book to marketing consultants, marketers, and anyone seeking a comprehensive understanding of Dynamics 365 Marketing. It is an invaluable resource that will undoubtedly propel your marketing efforts to new heights.I cannot emphasize enough the immense value and quality of this book. It is a game-changer for anyone looking to excel in the world of marketing automation. Do yourself a favor and invest in this extraordinary guide. You won't be disappointed!

Microsoft Dynamics 365 Marketing is a relatively new product of the Microsoft Dynamics 365 business applications family and unique in terms of its capabilities, especially the segments, marketing journey, and events which many people find difficult to understand, but the author has made it really easy to understand and follow with step-by-step instructions accompanied with many visuals and explanations.The author has covered almost all required areas of Dynamics 365 marketing including segments, lists, events, integrations, and even Power Pages which makes it really reference material on Dynamics 365 marketing.It will be amazing if the author can include the latest release wave features in the new edition of the book.Highly recommended for marketing professionals, functional consultants, and Architects.

Dynamics 365 Marketing is a great product, but one that can be very daunting to install, configure, and learn. In this book Malin brings her well-known speaking skill to the page and takes you through all of the elements in a reference guide that needs to be on the shelves (physical or electronic) of everyone who has any involvement with the software.The authors knowledge and understanding comes through on every page, as does their natural talent for teaching.If you are a D365 Sys Admin, a Solution Architect, a Functional Consultant, an End User, or have any need to understand Dynamics 365 Marketing then this is a must have for your library!