American CrewForming

Immaculate product. Great value.

I had used TIGI bed hair for about 2 years and got bored of using the same matte wax product so decided to try something different, and opted for this.I apply a finger scoops worth to towel dried hair and work it all through my hair then finish by blow drying my hair into the shape I want. The product gives a healthy natural shine to your hair ( not greasy which I was worried about) and has perfect hold which allows me to style my hair and for it to hold nicely through the day or to be messed up and restyled (which I often do). The product also has a likeable sweet smell to it.I would highly recommend this product.

If you haven't used American Crew product(s) before then prepare for luxury. Firstly there is no 'greasy' sheen from forming cream, just a good hold without a 'gel' slick effect. Secondly this stuff smells delicious, even in little amounts. I've used lots of various hair products in the past but just keep coming back to this stuff. The only reason that I give it 4 stars is the overall price; but it is imported from the USA and VERY difficult to buy elsewhere. So if you are still reading this review and wondering if you should buy this the simple answer is yes; it will make your life slightly better, unless you don't have any hair.

Great hair control

I can't say enough good things about the Forming Cream from American Crew. I have medium/long length hair on top - short(ish) on the back and sides, and this holds it in place perfectly all day with very much a natural look - and it smells great too.For best results I use a little mousse in wet hair, after I've blow dried it I then add a small amount of the forming cream and after styling use a small amount of hairspray.For medium length hair I really can't imagine a better product, and will definitely be buying again in the future.

I don’t really do reviews but I feel like this product needs a review. I bought this in July 2021. We are now in April 2023 and I still have plenty left I think I will get another 4/5 months more out of it has lasted me near enough two years already and the product is excellent and a little bit used is enough for a full grown hair money well spent in my opinion and I’ve used it most days. Will definitely buy again that’s for sure👌

Not for me to greasy.

My barber used this product on my hair after a cut a few months back and I liked it. I’m not one to usually style my hair but thought I’d give it a go recently and so ordered some of this. I’m pretty impressed with it. A little goes a long way. It keeps its hold, doesn’t make your hair look greasy and is easy to rework styling throughout the day. The only thing I’d say they could improve on is the scent. There basically isn’t one, although that’s not the be all, end all. I’m pretty happy with it.