

🎨 Transform your roots, transform your vibe — salon-grade color, zero compromise!
L'Oréal INOA MOCHAS 5.18 is a 60g ammonia-free permanent hair color cream delivering a bright, light ash mocha brown shade. Designed for normal hair, it offers professional, salon-quality results in just 35 minutes, ensuring vibrant, long-lasting coverage with a gentle formula trusted by colorists globally.
| ASIN | B00UGK2QLA |
| Benefits | Brightening |
| Best Sellers Rank | 6,154 in Beauty ( See Top 100 in Beauty ) 75 in Permanent Hair Colour 533 in Semi-Permanent Hair Colour |
| Brand | L'Oréal Professionnel Paris |
| Brand Name | L'Oréal Professionnel Paris |
| Colour | 5.18 Light Ash Mocha Brown |
| Container Type | Tube |
| Country Of Origin | Spain |
| Customer Reviews | 4.5 out of 5 stars 3,277 Reviews |
| Full Cure Time | 35 Minutes |
| Global Trade Identification Number | 03474630696266 |
| Hair Color Permanence | Permanent |
| Hair Type | normal |
| Hair type | normal |
| Item Form | Cream |
| Item Type Name | Not Appliccable |
| Item Weight | 0.08 Kilograms |
| Item form | Cream |
| Manufacturer | L'Oreal |
| Material Features | No ammonia |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Brightening |
| Unit Count | 60.0 millilitre(s) |
M**A
Will buy again
Great product
B**L
Salon-like colour for a lot less £££ and no ammonia
My hairdresser uses this, but I am not sure the exact shade (my hair is tinted dark brown, but I recall him asking the assistant to mix more than one Inoa colour) so I bought this (#3) and the shade #2, plus the peroxide developer (massive 1L bottle) back in May, but I was reluctant to use it in case I didn’t get it right / it didn’t cover my white roots properly. Important to know that - unlike the usual brands of hair colour you can buy from a chemist or supermarket - this is just a tube of colour. You need to buy the Inoa developer (peroxide) separately and it needs to be the % (strength) required for your colour (i.e. for dark hair It is 20%). After waiting for a long time - my roots were c. 3” long and pearly, blinding white - I finally decided to colour my own hair today, as I couldn’t look in the mirror anymore, but I am still not confident enough going out Post-lockdown and coming in close contact with people in a salon. Messy and time consuming (as per brilliant advice from a fellow Amazon shopper, best use a kitchen scales to weigh 60g of developer / peroxide once you have squeezed the 60g tube of colour (or half of each tube, as I did) into a bowl) the result was salon-like and my hair is back to “normal”! It has freed me from having to wear a wide Lycra band to cover my badger-like roots during video calls or going for walks. My husband keeps saying that I look 10 years younger (bless...). I should have done it a long time ago (pre-pandemic, I had my roots done every three weeks, but I hadn’t been to a hairdresser since 12 March until doing the colour myself today). I have now ordered a couple more tubes, for when those pesky roots start showing up again and I don’t feel like having to wear a mask to have my hair done. The advice from fellow Amazon shoppers on what strength peroxide / developer to buy and the weighing of the colour + developer right proportions was brilliant and invaluable.
J**P
Highly recommend
Have just gone to this ammonia free dye and it’s great. My hair is in much better condition post colouring than with the L’Oréal ammonia version I used previously. It’s oil based and also a better colour is achieved. The seller is excellent and posted it super fast and very well packaged.
M**A
Quality
Good
P**A
Does what it says
Good product
C**D
A product that works well
Love this product works well and actually lasts. Good prompt delivery.
C**A
very good
This dye does not dry out the hair.
L**1
It’s ok
I bought this to do my roots at home. It has good coverage but comes out darker then usual and caused my head to flake a bit but that might be my scalp sensitivity but I don’t find this with other products.
Trustpilot
2 months ago
1 month ago