Inside the Box: A Proven System of Creativity for Breakthrough Results
Product ID: 5494050
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“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive ). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works! “Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of Predictably Irrational ). Review: Learn to be creative - This is an amazing book! Most people think that creativity cannot be taught—you either have it or you don't. It is a gift given only to a few chosen ones who can "think outside the box" and generate innovative ideas. This book challenges those two urban legends and presents a framework for innovation. It shows how to generate innovative ideas and that all you need to do is look inside the box instead of outside it. This is a very practical book, it gives you principles you can apply yourself. Each principal is accompanied by real-world examples of businesses and individuals who implemented it and the ideas they invented. Review: I've read it twice. - I have read the book twice - one of those few that I've read twice for the past 10 years. I believe the 5 Thinking Tools or SIT work because (1) they are derived from TRIZ, (2) the examples described, and (3) I tried it myself. I was able to generate some creative ideas for product design and business almost effortlessly and in a short amount of time. The writing style used is clear and free flowing unlike Creativity in Product Innovation (Goldberg and Mazursky) which reads like an engineering textbook. Inside the Box seems to be a rewrite of Creativity in Product Innovation. Although SIT is very useful to generate creative ideas (and is much more effective than other creativity tools out there), I am not convinced that SIT covered enough of TRIZ principles and tools. The last chapter on resolving technical contradictions, for example, is better handled using TRIZ. I would still learn and use TRIZ for the bigger and more complex problems. Boyd and Goldberg did an excellent job in creating innovative thinking tools and communicating these to non-engineers who may not likely hear of, like, or use TRIZ.
| Best Sellers Rank | #796,877 in Books ( See Top 100 in Books ) #448 in Workplace Culture (Books) #544 in Decision-Making & Problem Solving #946 in Business Decision Making |
| Customer Reviews | 4.6 out of 5 stars 248 Reviews |
I**N
Learn to be creative
This is an amazing book! Most people think that creativity cannot be taught—you either have it or you don't. It is a gift given only to a few chosen ones who can "think outside the box" and generate innovative ideas. This book challenges those two urban legends and presents a framework for innovation. It shows how to generate innovative ideas and that all you need to do is look inside the box instead of outside it. This is a very practical book, it gives you principles you can apply yourself. Each principal is accompanied by real-world examples of businesses and individuals who implemented it and the ideas they invented.
M**N
I've read it twice.
I have read the book twice - one of those few that I've read twice for the past 10 years. I believe the 5 Thinking Tools or SIT work because (1) they are derived from TRIZ, (2) the examples described, and (3) I tried it myself. I was able to generate some creative ideas for product design and business almost effortlessly and in a short amount of time. The writing style used is clear and free flowing unlike Creativity in Product Innovation (Goldberg and Mazursky) which reads like an engineering textbook. Inside the Box seems to be a rewrite of Creativity in Product Innovation. Although SIT is very useful to generate creative ideas (and is much more effective than other creativity tools out there), I am not convinced that SIT covered enough of TRIZ principles and tools. The last chapter on resolving technical contradictions, for example, is better handled using TRIZ. I would still learn and use TRIZ for the bigger and more complex problems. Boyd and Goldberg did an excellent job in creating innovative thinking tools and communicating these to non-engineers who may not likely hear of, like, or use TRIZ.
H**Z
The book I was waiting for.
Being a long time follower of Roni Horowitz and his ASIT (ADVANCED SYSTEMATIC INVENTIVE THINKING), and a consistent user of SIT methods in my consulting practice (both in creative aspects and the development of new services), I must say that this book have outstanding information to help readers to enhance their thinking process and defeat mental blockades. The Closed World Principle, and the Tools that are presented are very well explained with the use of real examples. The book is easy to read, but powerful in concepts. I like a lot the two approaches: the one that come for a business world, and the one that comes from "a lab rat", as Goldenberg refers to himself. Being a mix of both worlds, read the stories was delicious. If you want a fresh approach to creativity and innovation, please, read this book.
S**A
Practical and powerful creativity methodology
Systematic Inventive Thinking -S.I.T is a very practical methodology to enhance the results of your creativity efforts. The question is not if you are creative but how can you be creative. This book introduces the methodology and present useful examples and insights. The book does not cover how a creative idea can then be evolved into a viable business opportunity, it does include relevant questions to ask either to innovate or solve complex problems o negotiation difficulties. I do recommend the book. The methodology is in itself a mental model you can apply in everyday life. This methodology should be taught at school, college and university. Be prepared to take lots of notes.
A**A
This book well explains the power of inside-the-box thinking and ...
This book well explains the power of inside-the-box thinking and the applications of Structured Inventive Thinking. I cover a similar subject in my newest book written more from the technical standpoint. I am an inventor with several patents and I have practice SIT and similar techniques for 15 years. An important task is to define the box. We are always working within some box. I use the Duncker's candle problem to illustrate the box selection issue: http://www.amazon.com/Become-Inventor-Idea-Generating-Problem-Solving-Techniques/dp/1508936838
S**Y
Great book.
I've always considered myself creative. I'm a musician and a self proclaimed artist. I am always looking for ways to fuel creativity, and noticed that while lots of books for artists advise on ways to let your creative spirit "flow,"not much is written about HOW to be creative, in practical terms. I found myself thinking in new ways before I even finished the book. I highly recommend this book for anyone of any age.
M**E
Best book on practical innovation I've read
A colleague recommended this book to me. She grabbed my attention by asking what the following entities shared in common: Amazon.com, contact lens, soup mix, exercise bike, atm machine, and a high chair clipped to a table. It took me a day of consideration to figure it out. Now that I've read this book, I see even more examples belonging to this list. I am looking forward to applying the protocols.
M**K
Sitting outside of the box is tiring
As some one who spent significant time in corporate world, where innovation is always organization's future and "out of the box" thinking is the king, its nice to see alternative perspective (w/ its merits & limitations). The book definitely offers fairly logical and practical advises anyone can use in their product development (on the different scales), albeit it probably works better in some industries than others. In my opinion, its worth the money and I will absolutely use guidelines from the book in the development of some new products and ideas.
N**A
La clave para la creatividad efectiva!
Me ha encantado la aproximación que se hace a la creatividad, fundamentada en la idea que es algo entrenable. Y te proporciona casi “recetas” paso a paso para conseguir ideas innovadoras que son aplicables a todos los sectores y ámbitos. Una herramienta muy poderosa que es extraño que la gente no conozca y use más
J**O
Easy to understand and examples easy to replicate
This is a very easy-to-read and hard to stop reading book. It show how creative is to innovate from inside the box. The authors provide many real-life examples that encourages the reader to try by himself. An obligated reading for thouse that want to start innovating in their daily life or within organizations.
M**J
TRIZ-very lite
To keep it short - it was a fun and informative read, though some examples seemed retrofitted and a bit far fetched. Authors present a method called SIT - systematic inventive thinking which is a set of five heuristics and a few assumptions that may be helpful in problem solving. SIT is basically a very lite version of TRIZ, yet due to being lightweight it's easy to learn and reap benefits faster than when applying TRIZ. At least sometimes. Still - I recommend starting with SIT and when someone would find it too simple then switch to TRIZ.
M**L
Innovative Ideas for new or improven products
Really creatives new ideas for thinking about innovations. Needs to be proven more valid in praxis. I can recommend it though
C**N
Uma boa introdução o ASIT
Vale a pena uma boa introdução ao ASIT e com bastante exemplos de aplicação. É um sub tipo do original TRIZ e obviamente muito mais limitado. Não serve para resolver problemas muito bem como TRIZ. É mais indicado para novo produtos. Mas o livro é bem explicado.
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