Firefly Kids Anti-Cavity Natural Fluoride Toothpaste, TMNT, Bubble Gum Flavor, ADA Accepted, 4.2 OZCompact by Design (Amazon-developed Certification)

Why must there be food dyes in everything... I am glad this one doesnt, my daughter likes the taste and the characters on the tube. It's a win for everyone.

Love this toothpaste. We’ve been using it since day one and have tried other brands but this is the only one my daughter actually likes to use!

So good I ate it

My 3 year old only likes this flavor

The first thing I noticed when opening this toothpaste for my little (age 5) TMNT super fan was the lack of artificial dyes. It’s almost clear, and the taste was good according to my very picky son. I’m giving 4 stars because one of my kids didn’t like the taste or smell, but overall I was impressed with the quality, presentation, and value for my money.

My 8 year old son loves having his own toothpaste separate from his 16 year old brother. He is really into TMNT right now so when I saw this toothpaste I had to get it for him. He loves the bubblegum flavor which makes it easier to get him to put enough on his toothbrush. I like that it has no dyes, artificial flavors, sweeteners and is ADA accepted. This is a fun way to get your child excited about brushing their teeth!

My son is 4 and he loves it. He's never had a problem brushing his teeth before, but he's always been a little hesitant about using toothpaste. But with this toothpaste, he's actually excited to brush his teeth! He loves the bubble gum flavor and the Ninja Turtles characters on the packaging. And I love that it's a natural toothpaste with fluoride. It's the perfect toothpaste for my son.I was hesitant to try this toothpaste at first, because my son has a sensitive gag reflex and I was afraid the flavor would be too strong for him. But he loved it right away! The bubble gum flavor is really mild and the texture is creamy and smooth. He also loves the Ninja Turtles characters on the packaging.I'm so glad I found this toothpaste. It's made a huge difference in our toothbrushing routine. My son is now excited to brush his teeth every morning and night. And I know that I'm giving him a good start on dental health.

Kid did not like the taste