What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oréal Paris Superior Preference Permanent Hair Color, Medium Golden Brown 5G

L'Oréal Paris Superior Preference Permanent Hair Color, Medium Golden Brown 5G

Product ID: 68105785

Details

Brand
L'Oreal Paris
Colour
5G Medium
Hair type
normal
Item form
Color Treated
Material Type Free
Allergen and
Material feature

⏳25 min full cure time

🌟Fade-defying long-lasting color

🧴Includes nourishing after-color conditioner

€ 76.75

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Description

✨ Unlock your signature shade with confidence! ✨

COMPLETE CARE KIT - Includes color developer and conditioner for soft, healthy hair post-color.
UNISEX UNIVERSAL - Perfect for all hair types and colors—because great hair knows no gender.
HYPOALLERGENIC FORMULA - Gentle on your scalp with allergen and sensitizer-free ingredients.
QUICK EASY APPLICATION - Just 25 minutes to salon-quality permanent color at home.
VIBRANT LONG LASTING SHINE - Experience rich Medium Golden Brown that stays radiant for over 2 months.

L'Oréal Paris Superior Preference Permanent Hair Color in Medium Golden Brown 5G delivers a fade-defying, long-lasting color with a quick 25-minute application. This hypoallergenic, unisex formula includes a nourishing after-color conditioner to keep hair soft and vibrant, making it the go-to choice for professionals seeking salon-quality results at home.

Specifications

ASIN	B00006JN4S
Benefits	Long-lasting, Fade-defying
Best Sellers Rank	468,001 in Beauty ( See Top 100 in Beauty ) 11,252 in Shampoos (Beauty)
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Colour	5G Medium Golden Brown
Container Type	Box, Bottle
Customer Reviews	4.6 out of 5 stars 660 Reviews
Full Cure Time	25 Minutes
Hair Color Permanence	Permanent
Hair Type	normal
Hair type	normal
Item Form	Color Treated
Item Weight	0.01 Kilograms
Item form	Color Treated
Manufacturer	L'Oreal
Manufacturer Part Number	071249253083
Material Features	Hypoallergenic
Material Type Free	Allergen and Sensitizer Free
Model Number	071249253083
Number of Items	1
Package information	Box, Bottle
Product benefits	Long-lasting, Fade-defying
Recommended Uses For Product	Softening
Set Name	Hair Coloring Kit
Suitable Hair Colour	All Hair Colours
UPC	071249253083
Unit Count	1 count

Reviews

M**N

Coloring my hair

I thought this was going to be more of a medium to dark brown. I became a ginger, and the color looks very natural. Already received many compliments

27.07.2025

S**R

L’Oréal Paris

Perfect!

12.03.2026

D**S

Have been using this product for years!

Color stay good for over 2 months! Love how it gives my hair lots of shine!

25.03.2026

L**N

Great hair color product

The 5g color came out darker than other L Oreal hair colors that are labeled 5g. Shipped via USPS which dose not notify of delivery

9.04.2026

E**E

“It did the job, but it gave my hair a red tone.”

13.03.2026

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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€ 76.75

Duties & taxes included

In stock

Sold byAmazon FinlandDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Finland.

Secure transaction

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