Root Cover Up – Temporary Hair Color Touch-Up

This product is AMAZING!! The best to touch up my roots, does not leave a gunky residue like the sprays do, instant coverage, and I have a lot of gray roots that grow in! 10/10

I live this product so much!! It covers my roots perfectly during the days I am waiting until my next hair appointment. So easy to use and natural looking!

Works like a charm! The only reason I gave 4 stars was because I ordered it for the color black. What I received was medium brown. It actually worked out for me and matched my very dark hair color! I'm very impressed with this product!!

Absolutely perfect color matching! Very hard to believe, but please do believe me! AND it stays put. I can not tell where it is, even though I put it there! I can hardly believe it!

It’s a great product! Looks really natural and I use it like a shadow root effect. I get my roots / blonde gloss touched up every 5 weeks but that last week or so can be rough when the grays come back. I bought the medium brown and it works perfectly for my roots to maintain that pretty gradient. You may find that you need to smudge a bit with your finger but it’s not a big deal. It also seems to be water and sweat resistant but still washes right out on wash day.

After reading so many great reviews, and seeing before/after pics, I decided to give this product a try. Although the price was steep (for eyeshadow sized powder), I figured if it truly works, it’ll be worth it. Plus, I needed quick coverage to take some photos. I have long dark brown hair & at the time my grays, which are more silvery/white, needed coverage of about an inch. WELL, I cannot begin to express how LONG (hrs) it took and how much I had to “blot” onto the same spot to “cover the gray” and just at the top where my roots were exposed from parted line! The “positive”: the powder eventually “covered” but that was after applying so much over and over to the same spots. Although, it never truly got to the “dark brown” … but it was basically a shade lighter so it kind of blended. Maybe it would’ve looked dark brown on someone with darker “pepper” grays vs lighter “salt” grays. 🤷🏻‍♀️ NEGATIVES: you cannot touch your hair afterwards to fix, scratch, and definitely not to run fingers through (beware of a breeze)!! The loose powder on scalp transfers onto your fingers/hands (my fingers looked like I was prepping to be finger printed lol) and it also causes loose powder on scalp to find its way to your face! Trying to remove black powder falling on face after applying make-up and minutes before my photos…nightmare!! 👎 And I didn’t even apply my makeup until after I applied WOW to my roots just in case. Unfortunately, I only used this product once but it was too late for me to return it, so it was money wasted. That said, I figured I’d write my first ever review to hopefully save someone else time and money.

I purchased the red color. My natural hair is auburn and I dye it brownish-reddish, so I do not have obnoxious roots and even when they are an inch grown out, you don't really notice the color difference unless you're really looking for it; however, the grey hairs, those are bright and shining as my hair dye fades! I will say this product is easy to use bc it is a powder and brush system. I say it's not for an amateur because I didn't love the results I had from using this product. I followed the instructions and really loaded up the brush. It covered really well and blended into my hair. The greys were covered and the roots were even less noticeable. I initially thought this was a success! As the day went on, I noticed that if I touched my hair, I had the color on my fingers & fingernails. I slept on it overnight and I did notice a small amount had transferred to the pillow. The powder stayed put until I washed my hair, which was about 2 days for me. The powder just sits on your hair, so it *works* but it's not ideal. If you're in a pinch and maybe are doing a zoom call, this would work well to hide those greys and roots. In person, less so just because it was impossible for me to not get it in my part...so my very pale scalp had a red tinge to it that is noticeable in person. I am convinced that it has to be down to user error. Maybe if a professional showed me how to use this properly, I would love the results more. That is why I gave it 3 stars, as it does work. For the >$20 price, I couldn't justify keeping it and I have returned it.

If you’re on the fence, it’s a must-buy! This was the first root cover-up product I ever tried, and I liked it so much that I completely used up the generous amount of powder and immediately ordered another. A little goes a long way—I had my first container for over two years before needing to replace it. The powder is fragrance-free, making it a great choice if you’re sensitive to scents. It isn’t sticky, doesn’t transfer onto clothing or pillowcases, and still washes out easily when you’re ready. I also love the long, dual-sided brush. It’s comfortable to hold, makes application easy, and helps blend the powder naturally. Overall, it’s an effective, mess-free root touch-up that has become a staple in my routine.

Excelente producto y de muy fácil uso .

Uso facile per il ritocco, specchietto grande e comodo

L'ho provato oggi per la prima volta e dire che sono entusiasta è dir poco. Motivo: 1. a differenza degli spray usati finora, con un percentuale di spreco notevole, WOW l'ho messo esattamente dove si incominciava a vedere la ricrescita bianca, senza finire su orecchini o vestiti; 2. colore perfetto e non era facile perché li ho tinti rosso rame (che si trova a fatica e la tonalità può differire con facilità); 3. l'ho messo anche sulla pelle chiara nella scriminatura, che ha coperto, dando una sensazione di chioma più folta; 4. mi sono bagnata con la pioggia imprevista: tornata a casa dopo qualche ora: colore PERFETTO. Ho letto tantissime descrizioni di prodotti e soprattutto recensioni; ero già abbastanza persuasa della qualità di WOW, ma ora posso aggiungere la conferma da parte mia, sono contentissima.

I appreciate that I can avoid spraying harmful chemicals on my head to cover up my roots in between colorings. From my perspective, it works well for light brown and dark blonde hair colors. It is easy to apply, stays on until washed (watercolor), and doesn’t have a sticky or waxy feel to it. Since one only needs a little to cover the roots, I suspect it will last quite a while. I’ll update this post once I know. I will purchase this product again.

Es ist perfekt für grauen Ansätze, deckt schön und ich bin sehr zufrieden. Die Lieferung war auch sehr zügig.