Purple Whitening Toothpaste, Instant Brightening | 3.7 fl oz | Whitening Toothpaste for Yellow & Sensitive Teeth, Violet ToneUp, 24H Stain Defense, Long-Lasting Fresh Breath, Aluminum tube

I’ve only been using this for a couple weeks now but I love the taste, it is so refreshing and doesn’t make my teeth feel sensitive or anything. It is indeed a purple toothpaste. I am somewhat starting to see a lightening in my tooth color and need to take some before and after pics to add later.

I have spent the last year trying to find the best toothpaste that brightens my teeth, makes my mouth feel clean, and has fluoride. Also The box is aesthetically pleasing with a guide provided on what your journey is with this tooth paste. I've been using this toothpaste for a month 1/2, best one yet hands down. I got all my family members on this brand and they can tell you the same thing, it is a high exspense toothpaste but it is truly worth the money.

I bought this toothpaste from a recommendation by a dental hygienist influencer I saw on TikTok. I bought it mainly for the natural whitening ability it has. I was not expecting the zing the toothpaste hats. It’s a little bit spicy, but in a very good way much better than the normal mint spicy. It’s hard to explain, but I do really like it when I normally do not like the spicy mint. It makes my breath smell very fresh. It gets my teeth clean, but I don’t notice that my teeth are any whiter than what they were before. I was able to use this through chemo and found that it did not irritate my mouth at all. The texture is great. It’s not different than normal toothpaste texture. A little goes a long way, and I will probably order another one once I’m out of it. I do recommend buying a toothpaste tube squeezer as the material is a bit harder than the normal toothpaste tubes. Overall, I would definitely recommend trying this toothpaste out.

This toothpaste is really great. I started using it about 2 weeks ago and I am really enjoying the difference it has made. Hoping my end of year teeth exam goes well with dentist and I can continue this product because it is really super. Has exceeded my expectations particularly regarding whitening effect. It tastes great too.

Not worth the hype. Tube very difficult to squeeze out. Saw little difference in my teeth. Will use this purple pate and not rebuy. Taste good a d feel clean but no noticeable glee

If you're looking for a toothpaste that feels a little more special than your everyday minty paste, Euthymol Purple Whitening Toothpaste is a fun and surprisingly effective option. The first thing you'll notice is its retro-chic aluminum tube - it's got that old-school apothecary vibe that makes it feel like a premium vanity item. The paste itself has a violet hue, which isn't just for look. The purple pigment works like a color corrector, helping to neutralize yellow tones on your teeth for an instantly brighter smile. I found that even after the first use, my teeth looked subtly whiter - not a dramatic bleach effect, but a fresher, cleaner brightness. The flavor is a peach-floral-mint blend, which is quite different from the usual overpowering mint flavor you get from regular toothpaste. It's refreshing without being too sharp, and it leaves your mouth feeling clean for hours. The formula also contains Vitamin E and fluoride, so it's not just cosmetic - it supports enamel strength and gum health, too! All in all, if you want a toothpaste that's both functional and a little indulgent, Euthymol Purple Whitening is worth trying. It's especially great before events or photos when you what your smile to look its best

This HAS helped with the discoloration on my teeth. But not too much. I can tell a difference. But not a rapid difference. But the TUBE it’s in is HORRIBLE!!!!! It’s soooo hard to squeeze out the tooth paste! If you have bad hands DONT get this!

I've always wanted to try this brand. It is rated well, I like how the tubes are aluminum (more on that in a sec), and I like the idea of the color-correcting purple color. The taste isn't what a normal "American" toothpaste would taste like. American toothpaste has more of mint/icy/refreshing. Not saying this isn't, but it doesn't have the same profile. It's "spicy" almost like the big red chewing gum - but it had a very familiar taste to me that I couldn't put my finger on it. Then it hit me! It tastes JUST LIKE PEPTO BISMOL. You know, the pink stuff you take when you get sick? To some people, that may be gross. But I am weird and love the taste of it, which made me only want to keep brushing my teeth with the stuff. So if you don't like that taste, i'd say this isn't for you. As for the effectiveness, I do feel like it brightens my teeth shortly after using it, but I can't tell if it is helping long term. I'd say the results are mild, if any. But the most important thing is my teeth feel clean. I don't have sensitive teeth, so I can't speak to if this helps or hurts that, but my mouth feels fresh after brushing. As for the aluminum tube; there is a bit of an art to rolling it. I'm someone who rolls their tubes, so it hasn't been much of an issue. But if you are someone who squeezes the tube, you are going to run into issues doing it that way. They do sell little rollers you can slide the end of the tube through. If I order another batch (which I think I will), i'll get one of those rollers to help.