Vedanta is an Indian multinational conglomerate company headquartered in Mumbai, Maharashtra, India. It is one of the largest diversified natural resources companies in the world. The company is involved in the exploration, development, and mining of zinc, lead, silver, copper, iron ore, oil & gas, and aluminium. It also has power generation and transmission assets in India. The company was founded in 1976 by Anil Agarwal and is currently run by his son, Kumar Mangalam Birla. Vedanta Resources plc is a holding company with majority stakes in various subsidiaries including Sterlite Industries, Sesa Goa, Konkola Copper Mines, and Hindustan Zinc. Vedanta has been criticized for its environmental and human rights record. In particular, the company has been accused of pollution and forced evictions in Goa, Odisha, and Jharkhand. Despite these controversies, Vedanta remains a popular brand in India and is one of the country's largest employers. The company has a strong presence in rural areas and provides much-needed jobs and infrastructure development. It is also one of the Indian government's key partners in its development initiatives. If you are looking for a brand that is deeply entrenched in Indian culture and society, then Vedanta is a good choice. The company has a long history of operating in India and has a strong commitment to development. However, be aware of the controversies surrounding the brand before making a purchase decision.