Toxic Sludge is Good For You: Lies, Damn Lies and the Public Relations Industry Paperback – July 1, 2002

This book came highly recommended and was perfect for a environmental fight in our town.In fact it was so helpful,we won our fight! But everyone should read this book,it will open your eyes to marketing techniques.This affects our everyday lives.

Read this book and never believe anything you read as the Gospel forever more. This book makes you THINK about what you're reading, check out other perspectives, fact check, and re-evaluate statistics presented - I read it more than 20 years ago, and have been recommending it since.

I read this book in high school 1997 and I just had to get it for my home library.It still rings true today!They are trying to sell you poison andTell you that it’s good for you.Big corporations and big pharmaceutical companies do not care about you.“You will own nothing, and you will like it”“Eat the bugs , live in the Pods”

Over two hundred and ten pages of tantalizing and juicy behind-the-scenes info that most of the general public is either ignorant about or could care less. This book is broken down into twelve seperate chapters; each chapter covers an important area of PR manipulation. The chapters are as follows:1] Burning Books Before They're Printed2] The Art of the Hustle and the Science of Propaganda3] Smokers' Hack4] Spinning the Atom5] Spies for Hire6] Divide and Conquer7] Poisoning the Grassroots8] The Sludge Hits the Fan9] Silencing Spring10] The Torturers' Lobby11] All the News That's Fit to Print12] Taking Back Your Own Back YardWhile reading this book, I really get the impression that the PR specialist are "artist" in their own way. Using the art of subtle manipulation and various other sneaky methods, these "story-tellers" are painting a picture of reality that puts the most positive light on some crummy issue, or corporate entity. While I always hear someone say 'you can't always believe what you see or read', I can't help but wonder if these people really understand the extent of their spoken words. This book will help shed some light.

Want to know what is really going on behind closed doors? Want to know the ways in which the PR industry manipulates and lies to the public? Want to know who to trust? (Hint: Almost no one). This book really opened my eyes to the fact that we are manipulated by media from the moment we wake up until the moment we close our eyes at night. This was required reading for my Ethics in PR class in college. The book is somewhat dated, with most of the incidents taking place prior to the internet, but don't be fooled by online content either. The internet has only made it easier for the common person to be duped by big business.

an enlightening collection of articles that expose the PR scandals and ongoing campaigns of misinformation that cover our brains like so much toxic slime.The information is intelligently presented and serves as a primer on knowing exactly what is going on. Like the "War on Drugs," we unfortunately buy into way too much propaganda and yet we still call ourselves a "free" society.Libertarians and Ralph Nader wannabes everywhere should seriously consider ordering and reading this thorough and strangely entertaining work of illumination.It misses a point for being kinda pricey for its size (compare with "Everything You Know is Wrong.") Ironic - given its subject matter of being duped.I'm glad I got it, though.Just say Know!!!

This book will change the way you see the world and challenge how you think. It really goes into how the PR industry can twist and manipulate the truth to benefit a company, person, or agenda. Please read this to give you a better understanding of how our world REALLY works!

Toxic Sludge is an expose of the Public Relations industry covering some of the worst examples of corporate greed and government perfidy up through 1995. Readers of Bernays'  Propaganda  and Larry Tye's  The Father of Spin: Edward L. Bernays and The Birth of Public Relations  might enjoy this book also. The book documents some truly abhorrent corporate behavior and shows how effective PR can be in supporting the powerful against the public interest. Think of this book as a prerequisite for the next level of analysis: Why does PR work so well, and how can we combat it?

I found the book enormously disappointing and am surprised by the positive reviews. The first couple of chapters were the standard introduction to PR found in no end of textbooks.The book then really just repeated endless case studies but without any real theoretical conclusionsAlthough taking a 'radical' view of the PR industry and lobbying (in the US) the book showed its self imposed limits by completely ignoring possibly the largest and most significant lobbyin organisations, AIPAC. Rather ironic given the claims of the book, but standard fare.The book wasn't particularly readable either. Not sure who would be interested in it - I rushed to close it

Slightly old now but still an excellent readable overview

I am studying this with my PR students, but everyone should read this book. It's amazing how brainwashed we all are. And very scary that we are so manipulated by PR. This book will open your eyes.