Unlevel the Playing Field: The Biggest Mindshift in PPC History Paperback – 25 January 2022

acheté en pensant pouvoir utiliser des techniques pour améliorer mes campagnes. En fait, un promotion de la boite de l'auteur, un historique de google ads (perso je m'en fou complètement) et une projection sur l'avenir qui sera plus d'IA et moins de contrôle. OK compris. En 1 phrase.ne perdez pas votre argent.

Frederick Vallaeys knowledge and expertise with PPC makes him one of the best experts out there when it comes down to predictions about what's next within digital marketing landscapeThis book will show you how your human insight will stay relevant and essential in collaboration with Google AI. Discover knobs that can be tweaked and where Google’s machine intelligence falls short.Read this book, ingest it and become a better PPC marketer!Frederik boysenFounder of ProfitMetrics

If you are searching for a Google Ads manual this is not the book for you. But, if you are a PPC Professional looking for industry macro-trends and inspiring thoughts, very few persons in the world can accomplish that better than Frederick Vallaeys.

There are plenty of books that teach you the elementary basics of PPC—this is not another one of those...Vallaeys appropriately describes this book as a "mindshift" because it will teach you to think differently about online advertising. He teaches you the "why" in addition to the "what" and "how."The author was one of the founding members of the Google AdWords platform, and for the last decade, his PPC technology company (Optmyzr) has collected insights from and helped improve the performance of thousands of ad accounts. Vallaeys understands the PPC landscape in a way that few people do, and this book is a window into his experience and his thought process.I strongly recommend the book. You'll learn from it, you'll enjoy reading it, and it will make you a more effective marketer.

Unlevel the Playing Field is specifically for paid search professionals that feel increasingly powerless as the industry becomes ever more automated. Fred Vallaeys' insights not only help marketers find opportunities they didn't know existed but also helps them feel confident in their ability to adapt.